How To Find Your Comp Authors

Comp authors can be tricky, and nailing that down for yourself is increasingly important these days, especially when it comes to ads. Writers tend to tie themselves into knots over this but there is a very simple way to cut through all the noise and help determine your true comp authors.

Comp Authors Explained

Let’s start with the basics before scaling up the complexity and getting deeper into marketing concerns.

“Comp author” is publishing shorthand for “comparable author.” You might also h...