The One Skill Most Product Managers Ignore

Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at first, thinking product management is too technical to be aligned with artists. And while technical work does play a large part, product management goes deeper than that.

The best product managers not only lead with practical solutions — they also lead with creativity.

After all, you need imagination to build what has not...