How to Create an Integrated Marketing Roadmap

Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through a few conference presenters droning on about the importance of creating “360 marketing campaigns.” But the chatter has died down. Not because these concepts are no longer important, but because most forward-looking teams are implementing integrated marketing into their everyday work.

There is no other way — you need consis...