6 Steps to Develop a Super Go-to-Market Roadmap

You are a superhero. Yep, I am talking to you — product marketing manager. Your superpowers range from understanding how the product really works to a telepathic sense for what your customers really need. You shape-shift seamlessly between your alter-egos as product expert, storyteller, and connector. And you bend time, working backward to plan and launch new products and features. How do you do it? I think I know.

Your secret weapon is your planning prowess and your go-to-market roadmaps....