Harder Than It Looks

PICKING WINNING stocks seems so easy—and yet most investors fail miserably. Why? Partly, it’s the nature of the stock market, with its fierce competition, unavoidable trading costs and gains skewed toward a minority of shares. But partly, it’s the emotional pitfalls that trip up all too many investors. I pull together these various threads in my latest article for Creative Planning—and offer eight reasons the apparently easy money so often proves elusive.

Follow Jonathan on Twitter  @ClementsMoney  and on Facebook . His new book, From Here to Financial Happiness, can now be ordered from Amazon and Barnes & Noble.

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