Making money and spending time

Authors are increasingly expected to shoulder the time and expense of book marketing and promotion. When was/is enough finally enough? Where do you draw the line and why?
by Dietrich Kalteis
The way I see it, promotion is part of effective marketing. Along with the marketing efforts that my publisher puts in, there are the promotional things I do: speaking engagements, writer events, interviews, podcasts, book launches and tours. Updating my website, writing blogs, soliciting reviews and keepin...