Only if it's effective
By R.J. Harlick
Authors are increasingly expected to shoulder the time and expense of book marketing and promotion. When was/is enough finally enough? Where do you draw the line and why?
When I was writing my first book, I never gave a second thought to what my involvement in promotion would be if and when I finally got the blasted thing published. I just want to get it written and published. But once I was over the thrill of holding that first book in my hands, I quickly realized th...
Authors are increasingly expected to shoulder the time and expense of book marketing and promotion. When was/is enough finally enough? Where do you draw the line and why?
When I was writing my first book, I never gave a second thought to what my involvement in promotion would be if and when I finally got the blasted thing published. I just want to get it written and published. But once I was over the thrill of holding that first book in my hands, I quickly realized th...
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