Authors are increasingly expected to shoulder the time and expense of book marketing and promotion. When was/is enough finally enough? Where do you draw the line and why?
From Jim
I’m not sure where to draw the line. You can only control so much of the promotional side of the business. For me, the most important aspect is selling yourself. We’ve got to get out there in front of readers. And the best place to find new readers is at writers conferences. Follow these simple guidelines and you too...
Published on April 12, 2018 00:00