Serve Your Customers When They Are ‘Hungry’

I learned an important lesson early in my marriage: Never buy groceries when you’re hungry. With an empty stomach sending seductive messages to my rational brain, it ensured there was no governor on my “impulse-buy-button.” And, I was likely to bring home Braunschweiger, champagne-flavored mustard, and fancy olives–items inappropriate for a starving grad student budget that only permitted baloney and yellow mustard. But for the local store, it was perfect timing for its customers like me to w...