The Anatomy of a Launch

[image error]Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look…

The Book

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last f...