This Is Not a Product Roadmap

What is a product roadmap? Simple enough question. Most product managers would say that a product roadmap lays out the future. But then ask to see that product roadmap and what do you get? A few technical bits about what is planned, captured in a spreadsheet or bug tracking tool.

This is not a roadmap. This is a collection of feature stuff — no strategic theme, impossible to understand how the work ties into the company’s goals.

The disconnect between strategy and work in so many organizatio...