When Reader Targeting Goes Wrong

[image error]Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book.

I’ve been thinking a lot about this over the last few months. Currently, I’m in the process of both updating Let’s Get Digital for a third edition and writing a book on the topic which is tentatively called The Reader’s Journey: From Strangers to Superfans – as well as working on a third, secret project for...