"Free" Really Can Make You Money – A Dialogue With Moses Siregar III

There is a lot of talk at the moment about free books, whether they cannibalize your sales or those of other authors, and whether all content will be free in the future.

I've always argued that "free" can drive up your sales, but it really needs to be part of an overall strategy.

In July, fantasy author Moses Siregar III wrote a fascinating guest post on a radical approach he was taking with "free".

He also promised to come back after his novel was out to tell us all if it worked or not. We...