The 10 Building Blocks of Lovability

Rave reviews are unusual. For good reason. This kind of adulation is only reserved for the truly outstanding. Even artists who refine their craft for years may not be recognized for their genius during their lifetime — if ever. Product builders can find a lesson here. Complaints come fast and easy. Adoration, not so much.

Customer love is only something that you can build over time. And no matter what you are building it does not come easy.

As I explain in my new book Lovability — which is a...