How Product Managers Should Not Build a Product

You want to build something great. We all do. And we hope that customers will love our products as much as we do. But too many people cut corners simply because it takes hard work to earn that desired love. And when the shortcuts lead to a focus on product hype and bolstering company valuation rather than serving adoring customers, it can spell big trouble.

This is not only a problem for startups. Even well-established businesses can get caught in common growth-at-all-cost and hype traps whe...