7 Components of Your Complete Product Experience

“What is your product, really?” If you work for a technology company, you might think of it as the item you directly sell, the software that you ship, or the basic service you provide. But this is only part of the answer. Your product is actually the complete experience and relationship you and your customers share.

At Aha!, this is what we named the Complete Product Experience (CPE). I write extensively about this concept and building products in Lovability — the #1 Amazon bestselling book....