About the only push these novellas are getting are my blog posts, so reviews and other mentions by y'all out and about on the net are very important. Amazon US always gets plenty of reviews, Nook and iTunes lag and could use some more, but in either case those vendor reviews are only seen by someone who has already found the story. Learning it exists in the first place generally has to happen elsewhere.
I've wondered if I should say any more about it, but really, at 28k words you can all find out for yourselves soon enough.
It's not, by the way, my shortest novella so far -- "Winterfair Gifts" was about 23,500, by way of comparison; "Weatherman" was about 27,000.