Stuck In The Middle With You

SINCE EARLY OCTOBER, I’ve been selling signed copies of my new book. As the orders have rolled into my P.O. box, I have noticed an interesting pattern: While there’s some representation from the two Coasts and the South, probably a majority of the orders have come from the middle of the country.

I don’t believe this is happenstance. I hew to a no-nonsense financial philosophy–spend thoughtfully, save diligently, diversify broadly, hold down investment costs, manage taxes, insure against life’s big risks–that appeals to those who are financially prudent. The evidence suggests these views are more prevalent in the middle of the country. For instance, according to Experian, one of the three major credit bureaus, the 10 cities with the highest average credit scores are all in the Midwest, including Minnesota, Wisconsin, South Dakota, North Dakota and Iowa.

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