Hook, Line, or Stinker?
After I submitted my manuscript for my upcoming Contemporary Women’s Fiction novel, ‘An Enlightening Quiche,’ to an indie publisher on March 31st, it behooved me to emerge from the woodwork of oblivion by picking up the slack in the wake of my absence on social media for 8-plus years. Vis-à-vis Facebook, on May 1st of this year, I created Eva Pasco’s Author Fan Page for the purpose of marketing and promoting a book whose release loomed down the road by a stretch of four months.
Then, the dawn of realization hit. What do I do in the meantime?
Besides slowly accruing “likes” little by little and hook or by crook for the potential to increase traffic to my Page, I face the daunting task of engaging the public at the risk of turning people off, boring them, or instigating animosity in the process of posting a hook, line, or the dreaded stinker.
What’s an author to do?
Statistical benchmark data referencing how often one should post content cites:
“As the amount of content coming from Pages has increased, so has the competition to appear on consumers' News Feeds. In other words, Facebook posts coming from Pages are becoming less and less visible in that competitive News Feed. The result? A decline in organic reach that leads to fewer clicks per post.
The biggest takeaway here is this: Don't overwhelm your customers with content on Facebook, and be selective about what you're publishing.” http://tinyurl.com/zylnfja
While there are numerous abandoned Author Pages and others which have not seen activity for days, weeks, and even months, I’m a firm believer in posting daily.
Taking into consideration suggestions for book and author-related posts that I’d come across on the Web, I’ve plied my own ingenuity and truthfulness in crafting my dailies:
Enlightening Elements from ‘An Enlightening Quiche’ – total: 30
Behind the Scene Notes – total: 24
Author Notes – 29 and going strong
I’ll shift gears when my book release is imminent, and develop another train of thought for the subject of future posts: Giveaways, Excerpts, sharing events, incorporating author interviews.
Though my Author Page shows signs of life through likes and shares, I’d like to see more consistent post engagement.
With an eye towards the future, whatever happens or doesn’t happen stays on Facebook—hook, line, or stinker!
Then, the dawn of realization hit. What do I do in the meantime?
Besides slowly accruing “likes” little by little and hook or by crook for the potential to increase traffic to my Page, I face the daunting task of engaging the public at the risk of turning people off, boring them, or instigating animosity in the process of posting a hook, line, or the dreaded stinker.
What’s an author to do?
Statistical benchmark data referencing how often one should post content cites:
“As the amount of content coming from Pages has increased, so has the competition to appear on consumers' News Feeds. In other words, Facebook posts coming from Pages are becoming less and less visible in that competitive News Feed. The result? A decline in organic reach that leads to fewer clicks per post.
The biggest takeaway here is this: Don't overwhelm your customers with content on Facebook, and be selective about what you're publishing.” http://tinyurl.com/zylnfja
While there are numerous abandoned Author Pages and others which have not seen activity for days, weeks, and even months, I’m a firm believer in posting daily.
Taking into consideration suggestions for book and author-related posts that I’d come across on the Web, I’ve plied my own ingenuity and truthfulness in crafting my dailies:
Enlightening Elements from ‘An Enlightening Quiche’ – total: 30
Behind the Scene Notes – total: 24
Author Notes – 29 and going strong
I’ll shift gears when my book release is imminent, and develop another train of thought for the subject of future posts: Giveaways, Excerpts, sharing events, incorporating author interviews.
Though my Author Page shows signs of life through likes and shares, I’d like to see more consistent post engagement.
With an eye towards the future, whatever happens or doesn’t happen stays on Facebook—hook, line, or stinker!
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