Eva Pasco's Blog - Posts Tagged "posting"
Hook, Line, or Stinker?
After I submitted my manuscript for my upcoming Contemporary Women’s Fiction novel, ‘An Enlightening Quiche,’ to an indie publisher on March 31st, it behooved me to emerge from the woodwork of oblivion by picking up the slack in the wake of my absence on social media for 8-plus years. Vis-à-vis Facebook, on May 1st of this year, I created Eva Pasco’s Author Fan Page for the purpose of marketing and promoting a book whose release loomed down the road by a stretch of four months.
Then, the dawn of realization hit. What do I do in the meantime?
Besides slowly accruing “likes” little by little and hook or by crook for the potential to increase traffic to my Page, I face the daunting task of engaging the public at the risk of turning people off, boring them, or instigating animosity in the process of posting a hook, line, or the dreaded stinker.
What’s an author to do?
Statistical benchmark data referencing how often one should post content cites:
“As the amount of content coming from Pages has increased, so has the competition to appear on consumers' News Feeds. In other words, Facebook posts coming from Pages are becoming less and less visible in that competitive News Feed. The result? A decline in organic reach that leads to fewer clicks per post.
The biggest takeaway here is this: Don't overwhelm your customers with content on Facebook, and be selective about what you're publishing.” http://tinyurl.com/zylnfja
While there are numerous abandoned Author Pages and others which have not seen activity for days, weeks, and even months, I’m a firm believer in posting daily.
Taking into consideration suggestions for book and author-related posts that I’d come across on the Web, I’ve plied my own ingenuity and truthfulness in crafting my dailies:
Enlightening Elements from ‘An Enlightening Quiche’ – total: 30
Behind the Scene Notes – total: 24
Author Notes – 29 and going strong
I’ll shift gears when my book release is imminent, and develop another train of thought for the subject of future posts: Giveaways, Excerpts, sharing events, incorporating author interviews.
Though my Author Page shows signs of life through likes and shares, I’d like to see more consistent post engagement.
With an eye towards the future, whatever happens or doesn’t happen stays on Facebook—hook, line, or stinker!
Then, the dawn of realization hit. What do I do in the meantime?
Besides slowly accruing “likes” little by little and hook or by crook for the potential to increase traffic to my Page, I face the daunting task of engaging the public at the risk of turning people off, boring them, or instigating animosity in the process of posting a hook, line, or the dreaded stinker.
What’s an author to do?
Statistical benchmark data referencing how often one should post content cites:
“As the amount of content coming from Pages has increased, so has the competition to appear on consumers' News Feeds. In other words, Facebook posts coming from Pages are becoming less and less visible in that competitive News Feed. The result? A decline in organic reach that leads to fewer clicks per post.
The biggest takeaway here is this: Don't overwhelm your customers with content on Facebook, and be selective about what you're publishing.” http://tinyurl.com/zylnfja
While there are numerous abandoned Author Pages and others which have not seen activity for days, weeks, and even months, I’m a firm believer in posting daily.
Taking into consideration suggestions for book and author-related posts that I’d come across on the Web, I’ve plied my own ingenuity and truthfulness in crafting my dailies:
Enlightening Elements from ‘An Enlightening Quiche’ – total: 30
Behind the Scene Notes – total: 24
Author Notes – 29 and going strong
I’ll shift gears when my book release is imminent, and develop another train of thought for the subject of future posts: Giveaways, Excerpts, sharing events, incorporating author interviews.
Though my Author Page shows signs of life through likes and shares, I’d like to see more consistent post engagement.
With an eye towards the future, whatever happens or doesn’t happen stays on Facebook—hook, line, or stinker!
My Author Toolbox
Eva’s Byte #73: My Author Toolbox
What I don’t know about Internet marketing could fill a book! And, I’ve no doubt those much savvier than I have loads of gadget wizardry tucked under their tool belts to create an effective post on social media. But, I acquired my post etiquette the hard way, justifying that necessity is the mother of invention.
Necessity, an accessory after the fact, upon submitting the manuscript of my second Contemporary Women’s Fiction novel, AN ENLIGHTENING QUICHE, for publication on March 31st. Having taken an 8-yr. hiatus from social media, last May I pitched my tent by establishing an Author Page in the vast wilderness of Facebook as preparation for my book launch in a matter of days when everything is in place. Emily Post would be proud of my posting etiquette!
Early on, I made the wise decision to order a copy of INTERNET MARKETING by ALEX ABAZ, a former business executive and entrepreneur who worked with the best people in building the latest technology and creating direct marketing campaigns. From her expertise I learned that when creating engaging posts you should focus on REACH, RESONANCE, and RELEVANCY.
Amazon: http://tinyurl.com/hypdzwy
Content aside, I’m reaching inside my Author Toolbox to share FREE tools of the trade I use for posting etiquette:
#HASHTAGS – Tags with the pound sign in front make it easier for users to identify theme or content. I generally like to place my hashtags above post content, and usually incorporate no more than three.
TINY URL – Turns a much longer URL into a shorter one. Mrs. L, my junior high, Home Ec teacher would have called long URLs “lazy women’s threads.” I keep this link accessible on my tool bar.
http://tinyurl.com/ or https://bitly.com/
UNIVERSAL LINK - I have availed myself of this handy tool through where you can create one universal link for your book that works for all Amazon stores. If you sign in to Booklinker and click “Manage Links,” you can see how many times your link has been clicked and where:
http://www.booklinker.net/
3-D BOOK COVER - http://www.adazing.com/
TEXT ON PHOTO - http://picfont.com/
AUTHORGRAPH – When available at Amazon, I will register my e-book on this website which makes it possible for authors to sign e-books for their readers.
http://www.authorgraph.com/
In order to perform any job effectively, you need the right tools at hand.
What I don’t know about Internet marketing could fill a book! And, I’ve no doubt those much savvier than I have loads of gadget wizardry tucked under their tool belts to create an effective post on social media. But, I acquired my post etiquette the hard way, justifying that necessity is the mother of invention.
Necessity, an accessory after the fact, upon submitting the manuscript of my second Contemporary Women’s Fiction novel, AN ENLIGHTENING QUICHE, for publication on March 31st. Having taken an 8-yr. hiatus from social media, last May I pitched my tent by establishing an Author Page in the vast wilderness of Facebook as preparation for my book launch in a matter of days when everything is in place. Emily Post would be proud of my posting etiquette!
Early on, I made the wise decision to order a copy of INTERNET MARKETING by ALEX ABAZ, a former business executive and entrepreneur who worked with the best people in building the latest technology and creating direct marketing campaigns. From her expertise I learned that when creating engaging posts you should focus on REACH, RESONANCE, and RELEVANCY.
Amazon: http://tinyurl.com/hypdzwy
Content aside, I’m reaching inside my Author Toolbox to share FREE tools of the trade I use for posting etiquette:
#HASHTAGS – Tags with the pound sign in front make it easier for users to identify theme or content. I generally like to place my hashtags above post content, and usually incorporate no more than three.
TINY URL – Turns a much longer URL into a shorter one. Mrs. L, my junior high, Home Ec teacher would have called long URLs “lazy women’s threads.” I keep this link accessible on my tool bar.
http://tinyurl.com/ or https://bitly.com/
UNIVERSAL LINK - I have availed myself of this handy tool through where you can create one universal link for your book that works for all Amazon stores. If you sign in to Booklinker and click “Manage Links,” you can see how many times your link has been clicked and where:
http://www.booklinker.net/
3-D BOOK COVER - http://www.adazing.com/
TEXT ON PHOTO - http://picfont.com/
AUTHORGRAPH – When available at Amazon, I will register my e-book on this website which makes it possible for authors to sign e-books for their readers.
http://www.authorgraph.com/
In order to perform any job effectively, you need the right tools at hand.
