My Author Toolbox
Eva’s Byte #73: My Author Toolbox
What I don’t know about Internet marketing could fill a book! And, I’ve no doubt those much savvier than I have loads of gadget wizardry tucked under their tool belts to create an effective post on social media. But, I acquired my post etiquette the hard way, justifying that necessity is the mother of invention.
Necessity, an accessory after the fact, upon submitting the manuscript of my second Contemporary Women’s Fiction novel, AN ENLIGHTENING QUICHE, for publication on March 31st. Having taken an 8-yr. hiatus from social media, last May I pitched my tent by establishing an Author Page in the vast wilderness of Facebook as preparation for my book launch in a matter of days when everything is in place. Emily Post would be proud of my posting etiquette!
Early on, I made the wise decision to order a copy of INTERNET MARKETING by ALEX ABAZ, a former business executive and entrepreneur who worked with the best people in building the latest technology and creating direct marketing campaigns. From her expertise I learned that when creating engaging posts you should focus on REACH, RESONANCE, and RELEVANCY.
Amazon: http://tinyurl.com/hypdzwy
Content aside, I’m reaching inside my Author Toolbox to share FREE tools of the trade I use for posting etiquette:
#HASHTAGS – Tags with the pound sign in front make it easier for users to identify theme or content. I generally like to place my hashtags above post content, and usually incorporate no more than three.
TINY URL – Turns a much longer URL into a shorter one. Mrs. L, my junior high, Home Ec teacher would have called long URLs “lazy women’s threads.” I keep this link accessible on my tool bar.
http://tinyurl.com/ or https://bitly.com/
UNIVERSAL LINK - I have availed myself of this handy tool through where you can create one universal link for your book that works for all Amazon stores. If you sign in to Booklinker and click “Manage Links,” you can see how many times your link has been clicked and where:
http://www.booklinker.net/
3-D BOOK COVER - http://www.adazing.com/
TEXT ON PHOTO - http://picfont.com/
AUTHORGRAPH – When available at Amazon, I will register my e-book on this website which makes it possible for authors to sign e-books for their readers.
http://www.authorgraph.com/
In order to perform any job effectively, you need the right tools at hand.
What I don’t know about Internet marketing could fill a book! And, I’ve no doubt those much savvier than I have loads of gadget wizardry tucked under their tool belts to create an effective post on social media. But, I acquired my post etiquette the hard way, justifying that necessity is the mother of invention.
Necessity, an accessory after the fact, upon submitting the manuscript of my second Contemporary Women’s Fiction novel, AN ENLIGHTENING QUICHE, for publication on March 31st. Having taken an 8-yr. hiatus from social media, last May I pitched my tent by establishing an Author Page in the vast wilderness of Facebook as preparation for my book launch in a matter of days when everything is in place. Emily Post would be proud of my posting etiquette!
Early on, I made the wise decision to order a copy of INTERNET MARKETING by ALEX ABAZ, a former business executive and entrepreneur who worked with the best people in building the latest technology and creating direct marketing campaigns. From her expertise I learned that when creating engaging posts you should focus on REACH, RESONANCE, and RELEVANCY.
Amazon: http://tinyurl.com/hypdzwy
Content aside, I’m reaching inside my Author Toolbox to share FREE tools of the trade I use for posting etiquette:
#HASHTAGS – Tags with the pound sign in front make it easier for users to identify theme or content. I generally like to place my hashtags above post content, and usually incorporate no more than three.
TINY URL – Turns a much longer URL into a shorter one. Mrs. L, my junior high, Home Ec teacher would have called long URLs “lazy women’s threads.” I keep this link accessible on my tool bar.
http://tinyurl.com/ or https://bitly.com/
UNIVERSAL LINK - I have availed myself of this handy tool through where you can create one universal link for your book that works for all Amazon stores. If you sign in to Booklinker and click “Manage Links,” you can see how many times your link has been clicked and where:
http://www.booklinker.net/
3-D BOOK COVER - http://www.adazing.com/
TEXT ON PHOTO - http://picfont.com/
AUTHORGRAPH – When available at Amazon, I will register my e-book on this website which makes it possible for authors to sign e-books for their readers.
http://www.authorgraph.com/
In order to perform any job effectively, you need the right tools at hand.
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