How to Avoid Getting Blocked By Influencers in B2B Customer Development

You were able to turn a buying influence into a coach to help you identify the stakeholders and build a compelling product, but it doesn’t seem to lead anywhere. Other business stakeholders seem skeptical of your assessment of the situation; they sing a very different tune from the one your coaching influence sings. They seem […]

The post How to Avoid Getting Blocked By Influencers in B2B Customer Development appeared first on Lean B2B: Build Products Businesses Want.