More Work on Branding
I've been listening to Stacia Pierce's "Get Relevant, Get Rich" workshop CDs for the past couple of days, learning new techniques for branding and business development.
One of the things she talks about is developing a brand statement, or "elevator speech," that gets across who you are and what clients can expect from you.
In a nutshell, the formula is something like this:
Who you are/what your product is + who your clients are + your claim (in other words, what clients get from your product or services) = brand statement.
So, here's what I've developed for myself:
Books by internationally published author Sharon E. Cathcart provide discerning readers of essays, fiction and non-fiction with a powerful, truthful literary experience.
I've been adding this branding statement to my various websites/resources today. The more I read it and write it, the more real it becomes for me.
One of the things she talks about is developing a brand statement, or "elevator speech," that gets across who you are and what clients can expect from you.
In a nutshell, the formula is something like this:
Who you are/what your product is + who your clients are + your claim (in other words, what clients get from your product or services) = brand statement.
So, here's what I've developed for myself:
Books by internationally published author Sharon E. Cathcart provide discerning readers of essays, fiction and non-fiction with a powerful, truthful literary experience.
I've been adding this branding statement to my various websites/resources today. The more I read it and write it, the more real it becomes for me.
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S.B.
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Jul 07, 2011 01:44PM
I really like your ideas on branding, Sharon. I've actually tried to do a little bit of that on my blog as well. Create an environment, a taste of what my writing is all about. As I've done this, I have discovered the root of what my writing means, not just to me but for the people I write for. It's very interesting!
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S.B. wrote: "I really like your ideas on branding, Sharon. I've actually tried to do a little bit of that on my blog as well. Create an environment, a taste of what my writing is all about. As I've done this..."Thanks, Silvina. :-)
The difficult reality is that we do need to work on branding, marketing, etc., once we get the book out there. I enjoy sharing what I've learned that might help my fellow authors just as it has helped me; as a friend said just the other day, all boats rise with the tide.
