What About The E-Reader Everyone Owns Already?

A lot of my friends don't own e-readers and most have no intention of buying one – for now at least. Some are curious about the iPad, and a couple have one, but most don't see the point of owning that, a laptop, and a smartphone.

When I tell them that I am publishing e-books, they often ask if there will be a print version. Many don't realise that you can read e-books on your computer.

But even when I explain this, I can see the resistance. They have jobs where they stare at a screen all day...