Hook, Hook, Where is the Hook?

The hook is what you say when your friends ask, "So what's your book about?" It's how you tweet about your book. It is the fundamental concept behind the plot of your story, written in such a way as to make the reader say, "Cool, tell me more."



But how the heck do you distill 100,000 words into one sentence of cool? It's not easy. The internet has some good tips already, but I'm going to throw my own version into the mix because with something as subjective as a novel hook, you can't ha...