Amazon vs Media Reviews

Part 1 of: How to Get Media Reviews

A newspaper article about the Harvard Business School paper’s conclusion regarding book reviewersreported in the Guardian:

“The Harvard report compared “professional” reviewers (e.g. those working for newspapers and magazines) with their new competition: the folk who leave reviews on Amazon. Though they limited themselves to Amazon reviewers, they could have cast their net much wider; these days the ivory towers of book reviewing are under attack by an arm...