Professional Publishing: How to Master Editorial Reviews

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Browsing through print books in libraries, bookstores, or in your own book shelves at home, one thing stands out – compared to digital books in your eReader or on your computer screen: almost all of them have editorial reviews on the inside flap or the back matter. These are often just excerpts from reviews, but most of the “reviewers” or “endorsers” are household names: bestselling authors or experts in the book’s genre. You might ask: How can a book already have endorsements and reviews b...