Ivan R. Misner's Blog, page 94

Are You Educating or Selling to Your Network?

When entrepreneurs try to develop a qualified, consistent, and dynamic circle of networking partners who are going to provide them with referrals for new business, I’ve noticed that their tendency is to “sell” those individuals on their product. When business people join a networking group that’s focus is on providing referrals for its members, it […]

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Referral Marketing: Know the Risks, Reap the Rewards

During a radio interview, the host of the program asked me whether I consider referral marketing the “safest” form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no!” He was visibly shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that referral […]

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To Connect or Not to Connect, That is the LinkedIn Question

LinkedIn is an extremely powerful tool to help you grow your network and your business. Unfortunately, it is also a network that many can abuse. There are social networking tactics that work perfectly on Twitter and Facebook that flop on LinkedIn, and vice versa. One huge mistake is forgoing importing your email contacts into LinkedIn. […]

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Will You Take the Givers Gain Challenge?

This time of year always leaves me very reflective. Since it is Thanksgiving here in the United States today, I just want to take a moment to talk about something near and dear to me – Givers Gain. I have a lot to be thankful for, from my wonderful family to my striving business networking […]

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How to Become a Charismatic Introvert

I am a natural introvert. I know, I know. Shocking. It can be hard to believe that I might be a bit shy, considering how many dozens of times a year I get up in front of audiences and speak on a variety of topics. However, even an introvert is able to muster up some […]

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How to Leave a Conversation at a Networking Event

Every conversation must end, some earlier than others. When you’re at a networking event, your top priority should be to get to know someone well enough to begin developing a lasting professional relationship with them. Even if you establish a foundation for a business relationship, eventually the conversation must end. So how do you leave […]

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What Are Your Values?

Your values shape you and your career decisions more than you may realize. Before making any changes in your professional life, you may want to sit and think about what you value. You may be surprised what answers you come up with. Your values are qualities that are important in the way you live and […]

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The Top 4 Reasons You’re Avoiding Networking

Late September 2015, Avoiding the Networking Disconnect: The Three R’s to Reconnect, my new book co-authored with Brennan Scanlon was released to the public. So many business people walk into a networking event with the intention to sell, and they never are trying to buy. When you’re in a room full of people, all trying […]

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Using Your Unique Selling Proposition

One of the biggest issues I see or hear when it comes to networking and word-of-mouth marketing strategies comes from the individual businessperson’s mindset. So often, people believe that in order to network successfully and set themselves up for the most referrals, they need to tell everyone who will listen (and some who won’t) everything […]

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Three Essentials for Women in Business

In my decades as a professional networker, I’ve seen the professional atmosphere change dramatically. The internet, of course, has been a huge influence on this change. However, outstandingly, more and more women have begun to take the plunge and start their own business. Earlier this year, the U.S. Census Bureau released a study that said […]

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