Ivan R. Misner's Blog, page 123

Coin-operated Networking vs. Givers Gain®

  Are you using coin-operated networking?  The Transactional process (I will give you this, now you have to give me that) doesn’t work because there is always a scorecard. The value of the referrals may also be the different — think of the monetary value for two referrals to a florist vs. two referrals to a Realtor®. If you try to use coin-operated networking, it will absolutely, categorically fail.  Instead, understand the full concept of Givers Gain®. When you work with other people over time, you are able to build relationships. Start by giving something that will help them. Use ...

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Are You Building Deep Referral Relationships?

Many people have surface-level referral relationships.  They know just enough about a referral source’s business to get by.  They don’t actually know a lot about the person themselves.  They tend to say vague things like: “They are really nice,” “You’ll like them, they are a good person,” or “Well, if you just meet with them, I am sure you’ll like them.” So, what are the key points to having a deep referral relationship?  If you know the following points about a person and his or her business, you would have a pretty deep referral relationship: You believe they are an ...

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Ever Dreamt of Being Published?–Submit Your Networking Story!

NOTE: My apologies for the poor sound quality of this video–Please turn up your speakers.  Nice as the breeze may have been, it was unfortunately far from ideal for filming purposes. In this video, Jack Canfield (co-author of the Chicken Soup for the Soul Series) and I discuss the new book we’re writing about networking along with our co-author Gautam Ganglani. Because the power of a story is the most effective way to demonstrate a point, we’re searching for real life networking stories that will have a positive and lasting impact readers and we would love to hear from you! ...

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The 3 Networks You Need to Join If You Haven’t Already

In the book Room Full of Referrals (click here for the paperback edition and click here for the Kindle edition) which I wrote with Tony Alessandra and Dawn Lyons, we talk about the Top Ten Referral Marketing Basics and number one is: Belong to Three Different Networks A Service Network like the Rotary Club, for example.  Service clubs are devised for just that, to provide service to an organization.  Your main reason for joining a service clubwould not be to gain business.  Most people truly believe in what the organization is doing and have a passion for it.  While your ...

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Get a Top Notch Networking Education for Free at NetworkingNow.com!

This video from NetworkingNow.com explains the powerful impact your business card can have and why it’s so important to tailor your business card to coincide with the exact business image you want to present.   This video is just one example of the vast array of educational content offered on NetworkingNow.com–there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below. The free subscription is a gift from BusinessNetworking.com and all you have to do is ...

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Who’s In Your Room? – A Personal Story

A few years ago my company was in the midst of one of the largest projects in the history of our organization.  The project involved many people—it was very complex and financially challenging.  It was also in trouble.  I needed to select a key player for the project team.  The man I chose had incredibly strong technical skills.  He was very qualified for the project and was the perfect person to help turn this around . . . or so I thought.  I knew he came with a lot of baggage.  He didn’t always play well with others, he would ...

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Enhancing Your Reputation through Referral Marketing

For those of you who think the referral process is the safest form of doing business, here’s some information that may surprise you . . . the referral process is, in reality, the least safe form of doing business yet it is well worth the risk if you do it right and it can significantly enhance your reputation and contribute to the growth of your business. In this brief video, I talk about how referral marketing can not only enhance your reputation but can also result in a “win-win-win” situation for you, the person who refers people to you, and ...

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Culture Eats Strategy For Breakfast

Strategy is often talked about in business schools, in fact it’s a primary focus.  Culture however, is less understood.  Culture involves a variety of contributing factors including a blend of attitudes, beliefs, mission, philosophy, and momentum that help to create and sustain a successful brand.  It represents the vision, norms, symbols, beliefs, behaviors, and traditions that are taught to new members of an organization.  Organizational culture affects the way people within an organization interact with one another and the people they serve. Culture is key in an organization for long-term success. It is the most important thing in an organization ...

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Stewart Emery: “Who’s in Your Room?”

In this video, I talk to bestselling author Stewart Emery about his concept “Who’s in Your Room?” which prompts people to practice discernment in regard to those they let into their life. Just imagine you are going to have to live your entire life in one room with an entrance door but no exit door–who would you let in and who would you keep out?  Knowing the answer to this may be more valuable than you realize . . . What do you think about this concept?  Does it encourage you to be more careful about the people you let ...

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How Much do You Trust Advertising?

Nielsen recently did a survey regarding people’s “trust” in various forms of advertising (see the graph below). Remarkably, the two top categories of trust involved word of mouth!  All other forms of advertising were substantially lower than the top two (word-of-mouth approaches).  Furthermore, 82% of all forms of advertising (other than word of mouth) showed that more than half of all people didn’t trust that form of advertising much at all! The media often asks me why networking is so important.  I think the graph below clearly demonstrates why networking is so important for business growth and success.  It’s important ...

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