Many people have surface-level referral relationships. They know just enough about a referral source’s business to get by. They don’t actually know a lot about the person themselves. They tend to say vague things like: “They are really nice,” “You’ll like them, they are a good person,” or “Well, if you just meet with them, I am sure you’ll like them.” So, what are the key points to having a deep referral relationship? If you know the following points about a person and his or her business, you would have a pretty deep referral relationship: You believe they are an ...
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Published on March 11, 2013 06:00