Ivan R. Misner's Blog, page 119

Making Business Personal Is Sometimes a Very Good Thing

In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story. The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to make you stand out.  You need to start relaying true stories about how your products and services have had a significantly positive impact on the way your customers feel and the quality of their lives. ...

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Understanding Behavioral Profiles

A couple of weeks back, I posted a blog outlining some tactics for tapping into the customer’s perspective in order to increase sales in your business.  In that blog post, I promised I would write more in a future blog about behavioral profiles and today I am following through with that promise. Understanding behavioral profiles is essentially about understanding the four different styles of behavior when looking at individuals.  It  is an excellent way to gain knowledge about how to craft your sales and reporting program to the style of communication most comfortable to the client as well as how to best connect ...

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Understanding Personality Profiles

A couple of weeks back, I posted a blog outlining some tactics for tapping into the customer’s perspective in order to increase sales in your business.  In that blog post, I promised I would write more in a future blog about personality profiles and today I am following through with that promise. Personality profiling is essentially understanding the four different behavioral styles and it  is an excellent way to gain knowledge about how to craft your sales and reporting program to the style of communication most comfortable to the client as well as how to best connect with your fellow ...

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If You’re Not Networking Up, You’re Not Tapping into Your True Potential

In this short video, referral marketing expert Tom Fleming and I explain what networking ‘up’ is all about and why it’s imperative to the success of your business that you focus on networking up. Though our natural instinct is often to stay firmly planted in our own comfort zone by associating with people who are either equally as successful or less successful than we are, if we want to achieve higher levels of success, it is crucial that we network up by making an effort to surround ourselves with people who are more successful. Jack Canfield often says that we ...

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Virgin Territory

I recently spent a week on Necker Island with Richard Branson and it was an amazing experience, just as it was when I was there a few years ago right about the time I first started writing this blog.  During that initial visit to Necker, I wrote about the Butterfly Effect of Networking for the first time ever. During this visit, Richard told me a very interesting story about his early days with Virgin Records.  He was 20 years old and publishing a student magazine.  He wanted to give students a better deal on records and decided to start a ...

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Time + Learning + Networking = Referral Marketing Success

In this short video, I’m joined by two esteemed referral marketing experts, Phil Bedford and Tom Fleming, each of whom offer memorable metaphors which demonstrate the crucial nature of education in achieving success when it comes to business networking and referral marketing. Watch the video now to find out how lumberjacks, lots of excuses, driving a vehicle, and one good reason can all combine to help you make time in your schedule to learn more and ultimately earn more. After watching the video, think about the ways in which you might already seek out education in regard to business networking ...

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Tactics for Tapping into the Customer’s Perspective

Last week I posted a blog explaining why I believe that understanding the buyer’s perspective is one of the most important keys to selling.  Today’s post is a follow up to that post because I want to take this opportunity to offer some tactics for tapping into the buyer’s (i.e., the customer’s) perspective. Learning and adapting to the issues and whims of the buyer while moving the sale forward to a conclusion is a complex and intricate task.  Attentive listening can help you, the seller, determine if the buyer is putting you off or merely attending to pressing internal demands.  ...

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Tiffanie Kellog: Facts May Tell But Stories Sell

I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer. In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those in their network talking positively about their business on their behalf.  So, the best thing ...

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Sales: The Buyer’s Perspective

A few weeks ago, I was sitting in an airport waiting for my plane to arrive and I struck up a conversation with the young man sitting next to me.  He was wearing a nice suit, carrying a laptop, and appeared to be traveling on business so I asked him if he happened to be traveling to the same business event that I was.  It turned out he wasn’t headed to the same place but we ended up having a very interesting conversation about sales. He explained that he’s somewhat new to the sales industry and that he has found ...

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The Power of Undivided Attention

When you’re at a busy networking event, sometimes it’s easy to fall into the trap of not giving people your undivided attention.  However, making every effort to avoid that trap and to, instead, be fully present and focused on each conversation you have will no doubt help you make a huge impression on people. In this short video, I tell the story of how I will never forget the impression Sir Richard Branson made on me in this regard.  The first time I met him, we had a brief conversation about raising children and I mentioned my son Trey.  Months ...

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