Ivan R. Misner's Blog, page 104

How to Communicate Simply and with Specificity

Communication is always a challenge.  If it were easy, there would be no need for research, books, or training programs on the subject, and there would be far fewer divorces–and wars.  But communication is doubly vital in networking.  Your success in marketing your business by word of mouth rests mostly on your skills as a […]

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How to Set Goals for the Year Ahead

As 2014 draws to a close, many people are beginning to think about what goals they would like to accomplish in the coming year. In light of this, I’d like to take this opportunity to share with you how I personally go about setting and achieving my own goals. Watch the video now to get […]

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How to Zero in on the Benefits of Your Business

Last week I wrote a blog explaining the importance of focusing on the benefits of your products or services (as opposed to the features of your products/services) when communicating with networking partners and potential customers. Once you have a good understanding of the difference between benefits and features, you can begin zeroing in on the […]

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Classic Video Feature–What Do Most Successful People Have in Common?

I have been doing video blogs for quite a few years now and a while back it occurred to me that some of the videos I’ve previously posted focus on timeless topics that deserve to be revisited and not buried way back in the video blog archive.  For this reason, just this past July, I decided to occasionally […]

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Can You Pinpoint the Benefits of Your Product or Service?

Sales training often teaches us that customers make buying decisions based on (1) their emotions (“Sell the sizzle, not the steak!”) and (2) the value the product or service brings to them.  Marketing specialists capitalize on customers’ emotion-based buying habits.  Customers choose a product or service based on its benefits, not its features.  The features […]

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The Power of Being Specific

In this video, I explain a great technique for getting your referral partners to really hone in on and start passing you more and more of the exact type of referrals that you ideally want. The technique is simply to focus on being as specific as possible. In order to demonstrate just how powerful specificity can […]

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Make a Good Living While Serving a Greater Good

All of us are in business to make a profit. But if that’s the primary driving force in business, we become mercenaries to that process.  I believe that I should serve a greater need than simply to make a profit. I believe that business can be honorable.  It can make a difference in individual lives […]

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Giving Thanks

Every day is a good day to stop and reflect on what we’re thankful for yet we often get caught up in the stresses of our hectic day to day grind and forget to take stock of the many things in our lives that we deeply appreciate and shouldn’t take for granted. Here in the […]

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6 Tips for Purchasing from Your Network

One of the friendliest and most natural ways to make contact with a referral source is to buy her products or services, whether in large or small dollar amounts.  It’s important to note that the purchase doesn’t necessarily have to be from her primary line of business–perhaps a ticket to a fundraiser, a used car, a computer, […]

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It Never Hurts to Ask . . . Right?

How many times have we heard people say that it never hurts to ask? Surely more times than we can count.  Well, in this video, I explain why it definitely hurts to ask sometimes–especially if you ask to soon!  I share a personal story of a recent time when a stranger contacted me via LinkedIn wanting to connect […]

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