Steven Pressfield's Blog, page 45
September 21, 2018
The Ozzy Osbourne – Stephen Hawking Connection
I went to an Ozzy Osbourne concert with my son.
Zakk Wylde was on stage tapping.
I know about tapping because my son plays guitar.
He knows about tapping because he loves Led Zeppelin.
Eddie Van Halen learned about tapping from Led Zeppelin, too.
When Zakk Wylde was developing his style, he saw Van Halen as a game changer, but he avoided tapping. That was Van Halen’s thing.
Nikki Sixx: How much of an influence was King Eddie (Eddie Van Halen) on you?
Zakk Wylde: I think on everybody, I mean . . .
Nikki Sixx: He really changed the game.
Zakk Wylde: I mean, put it this way . . . Billy Sheehan said, “You know you’ve really changed the game when you’ve influenced people not only that wanna sound . . . that end up copying your thing or sound but that go intentionally out of your way not to sound like you. So that’s when you’ve really influenced people. You know what I mean? So just like, you don’t wanna sound like King Edward or anything like that? Don’t tap. I remember with Oz when I first got in the band it was like, How am I gonna be me? I won’t play with a whammy bar, I’ll get rid of that. . . . I have them now, but I intentionally went out of my way when I first joined the band. No tapping, no whammy bar, no diatonic scales or harmonic minor. You know, three notes of scale . . .
Nikki Sixx: I like how you were like, “I’m going to be in this band with one of my heros and these are the things I’m not going to do.
Zakk Wylde: This way you just won’t sound like that if you don’t do it. . . When GNR was the biggest biggest thing at the time, if you don’t wanna be like Slash get a Flying V or an SG. Just do the opposite of him or get a Strat. You don’t wanna sound like Jimi Hendrix? Don’t play a Stratocaster. Get a Les Paul or get a Flying V. It’s something that’s complete opposite of him. Get a guitar that doesn’t have a whammy on it. Don’t use a Uni-Vibe pedal. You just cross things off the list . . . Getting back to when I first joined the boss, I just crossed off all these things and the only thing I was kind of left with was pentatonic scales. And I love John McLaughlin and he’s the king of it, as far as blazing pentatonic scales and picking them all and everything like that, and Frank Marino is huge on me.”
The thing about choosing to do the opposite is that it means you have to be well versed in the opposite. Zakk Wylde knew the opposites and developed his style and wove in the techniques he’d crossed off the list. That style fit with Ozzy Osbourne.
My son likes Ozzy Osbourne.
That’s how I came to be second row at the concert last Friday, with Zakk Wylde in front of me tapping, with a son mouthing “tapping” to me and pointing at Wylde—the same son who went home and practiced playing ’til the sun came up.
What does this have to do with Stephen Hawking?
In their book The Grand Design, Hawking and Leonard Mlodinow talk about force fields, which was the brainchild of scientist Michael Faraday.
In the centuries between Newton and Faraday one of the great mysteries of physics was that its laws seemed to indicate that forces act across the empty space that separates interacting objects. Faraday didn’t like that. He believed that to move an object, something has to come in contact with it. And so he imagined the space between electric charges and magnets as being filled with invisible tubes that physically do the pushing and pulling. Faraday called those tubes a force field. A good way to visualize a force field is to perform the schoolroom demonstration in which a glass plate is placed over a bar magnet and iron filings spread on the glass. With a few taps to overcome friction, the filings move as if nudged by an unseen power and arrange themselves in a pattern of arcs stretching from one pole of the magnet to the other. That pattern is a map of the unseen force that permeates space. Today we believe that all forces are transmitted by fields, so it is an important concept in modern physics—as well as science fiction.
If you look at the image in The Grand Design, of “the force field of a bar magnet, as illustrated by the reaction of iron filings,” it’s an opportunity to see the beauty of forces that are present but invisible to the eye.
So what if those forces are what lead to art and innovation and also likely destruction and war?
Could there be a theory that would predict, explain, or cause these things to occur and/or perhaps prevent them?
Is there a force that will always lead to a specific reaction?
If tapping is a force, it beget a reaction in Jimmy Page, Eddie Van Halen, Zakk Wylde, and my son—which in turn beget innovation.
If yes, then is the force already in existence or is it created by certain people coming together? Or is there a force bringing them together, which will always guarantee a bang—whether it is Lost Generation expatriates in Paris or Hudson River School landscape artists?
And, if the forces are already there, can we call ourselves creatives?
Or are we more miner-49ers, mining invisible forces to tap into what’s already there?
I listened to Zeppelin and Van Halen as a teenager, but I didn’t know about tapping because I wasn’t paying attention to the how of the music. I was safe on the perimeter instead of deep in the mine with a pickaxe.
Then I birthed a kid who pays attention to the how and who is so passionate about the how that when I see Zakk Wylde tapping, I know what I’m seeing and I have a deeper appreciation for the how.
I realize that this connection is a cross between a puzzle and the game Memory.
Each time I’m exposed to something, I get another card.
A got a card years ago with Zeppelin and Van Halen, but it took my son to make the connection, which led me to a concert in which I stared in awe at Wylde, and had a little brain explosion when I saw him tapping, and saw my son pointing and mouthing “tapping” to me.
It was all already there.
So back to this question of forces.
I think art and innovation and destruction and war are the result of those forces.
Uncovering one and avoiding the other is a mix of those memory cards, which only come with experience and exposure.
Want to be nudged by that force that brought us the impressionists, jazz, and any other movement? You’ve got to be there, ready with a pickaxe for mining, and then paying attention to the connections.
How do you get your pickaxe?
You have to be in the invisible mine.
How do you get to the invisible mine?
You have to know where it exists.
How to get there?
Exposure.
Toward the beginning of the interview he did with Sixx, Wylde and Sixx talk about growing as a musician, and adding the music and artists you’ve been exposed to into your “soup.”
Sixx: We were talking about stuff we grew up on, stuff that inspired us in the beginning and I wondered about some of your favorites—like even going back. I know you started when you were 15, right?
Wylde: Yeah, well I was 14 years old, first year of high school and I started getting serious, but, uh . . . When people ask me, “Do you have any advice for my son or daughter?” they’re going to MI or whatever, I say, whatever it is you love, what moves you—like if some kids like, I just love early Metallica . . . —that’s what your band should sound like. You know what I mean? You should be able to open for them. It’s like, I like Meshuggah, too . . . Those are the bands that move you, but you’re doing . . . It’s like if we said with Rich Robinson and the fellas—you know it’s Rich that does those Hendrix Experience tours—it’s like if you said to Rich, you know with the Black Crowes, it sounds kind of like Humble Pie. And, we’re eating that soup and it sounds like Humble Pie, Stones, and probably Rich would go, “Yeah. That’s what I’m on a steady diet of—and that’s why it sounds like that, because that’s what we listen to and that’s what we love.
Sixx: And we feel it when we play it.
Wylde: So yeah. It’s real. It’s like the Stones, back in the early days, you guys must be into blues bands and stuff like that, and Keith would have said, “Yeah, I like Chuck Berry . . . ”
Sixx: And then you grow as a musician—and you pick up new things to put in your soup. Just don’t put wrong things in the soup.
You’re Van Halen and my son watching Zeppelin and you’re Wylde and Sixx—and then one day you’re decades down the road and you have so much exposure that you can talk with ease about Meshuggah and Chuck Berry within a few minutes of each other, and you know who they influenced and who influenced them, and you’ve likely got an arsenal of pickaxes at that point and doing some serious mining.
Suggestions on exposure:
Read The Grand Design by Stephen Hawking and Leonard Mlodinow.
Watch Zakk Wylde’s interview with Nikki Sixx.
Watch Eddie Van Halen share his introduction to tapping.
*A belated thank you to Hawking, and Mlodinow, and Faraday, and Einstein, and Newton. I wish I hadn’t run away from physics in high school. Thank you to Zakk Wylde and Ozzy Osbourne and Led Zeppelin and Eddie Van Halen for the force that landed me at that concert, and which keeps my kid practicing at all hours, and my heart exploding with pride.
September 19, 2018
“I Believe in America . . . “
“I believe in America. America has made my fortune. And I raised my daughter in the American fashion … “
These are the opening lines of The Godfather. They’re spoken in extreme closeup by the undertaker Bonasera in a heavy Italian accent. Bonasera speaks out of deep shadow. He recounts with painful emotion how his beautiful young daughter, defending her honor, was brutally beaten by two young men, “not Italians,” whom the American courts subsequently let go free.

Marlon Brando as Don Corleone in “The Godfather”
The camera slowly pulls back as Bonasera relates his daughter’s woe, until the frame has widened enough that we begin to see the back of another man’s head. Bonasera is speaking to this man. The man is, of course, Don Corleone (Marlon Brando), the Godfather.
Bonasera asks the Godfather for “justice,” i.e. bloody vengeance on the young men who ruined his daughter.
Let’s continue our series on Opening and Closing Images.
The Godfather opens, not with a scene but a sequence—the Wedding Sequence, in which Don Corleone’s daughter Connie (Talia Shire) marries Carlo Rizzi (Gianni Russo). Also at the wedding are the Don’s youngest son, Michael Corleone (Al Pacino) and Michael’s girlfriend Kay Adams (Diane Keaton.)
We’re going to talk about THEME here.
The key scene in the Wedding Sequence for me is between Michael and Kay. Every other member of the Corleone family is “in character” in this sequence. They’re all Mafia-related in one way or another. Except Michael. He’s in the uniform of a U.S. Marine captain. He’s clean-cut. The most “American” of all the characters. And Kay is Mayflower-American. She stands out as an outsider in this traditional Italian wedding.
In the scene, Michael tells Kay the story of how his father, the Don, assisted by his enforcer Luca Brasi, got his godson the singer Johnny Fontaine (Al Martino, patterned after the real-life Frank Sinatra) out of a contract with a big bandleader. This is the first of the famous “I’ll make him an offer he can’t refuse” moments. The Don and Luca presented the bandleader with a contract releasing Johnny.
MICHAEL
(to Kay)
Luca Brasi held a gun to his head and my father assured him
that either his brains or his signature would be on the contract.
(after a pause)
That’s a true story.
Kay is taken aback. She can’t believe her clean-cut war-hero boyfriend is part of this.
MICHAEL
That’s my family, Kay. It’s not me.
That’s the In of The Godfather for me—the Bonasera scene and the Michael and Kay scene.

Diane Keaton and Al Pacino in the Wedding Sequence of “The Godfather”
These moments introduce a number of intersecting themes.
One, the idea that the Corleone family (and other Italians like Bonasera) are immigrants and thus not accepted fully as Americans. In other words, this will be a story about a society within a society.
Two, the idea that the Corleone family wants to be fully American. Michael is the character, at least in the opening sequence, who carries this aspiration—witness his Marine Corps identity, his super-WASP girlfriend, etc.
Three, the idea that the greater American society is more corrupt than the Italian mafia society-within-the-society. In other words, we’ll find ourselves rooting for the Corleones against the crooked American cops, politicians, etc.
Everything that will happen in the story from here forward, we understand, will be premised upon this foundation—the rejection of the lesser society by the greater, and the responses of the lesser society to this keenly-felt exclusion.
Now let’s consider the Out, the Closing Image of The Godfather.
Remember our rules for In and Out Club:
The Closing Image must resonate with the Opening Image. It must look as much like it, or have as many echoes of it, as possible.
But at the same time (second rule of In and Out Club):
The Closing Image must be as far away from the Opening, emotionally and narratively, as possible—to show how much the hero has changed.
The Closing Image of the Godfather is a short and highly concentrated one. It has almost no dialogue. It’s virtually all visual.
The scene takes place in the same room where we originally met Bonasera—the Godfather’s office in the Corleone house. Only now Don Vito has died. A new godfather has taken his place—Michael.
Yes, the same Michael who declared in the opening, “That’s my family, Kay. It’s not me.”
In the office, we see the capos pledging their loyalty to the new Don, even kissing his hand. They address him not as “Michael” but as “Don Corleone,” i.e. the title by which his father ruled.
In the adjacent room (the foreground as seen by the camera) stands Kay. She is now Michael’s wife. In the immediately preceding scene, in the office, she had confronted her husband, demanding to know if he (as Michael’s sister Connie had just passionately attested) had had Connie’s husband Carlo murdered. “This one time only,” Michael tells Kay, “I’ll let you ask me about my business.”
Then he lies straight to her face. “No,” he says. Meaning he didn’t order the killing.
Kay hugs her husband, massively relieved. She exits the office.
Now outside, she continues the task of packing up the house (the Corleone family is making the move to Las Vegas.)
As Kay does so, one of the capos in the office starts to close the office door.
The camera position now shifts to a POV from inside the office. We’re looking out of the office toward Kay as the door closes, excluding her—as we in the audience have understood from the start—from all knowledge of the family business.

The office door closes on Diane Keaton as Kay in the final scene of “The Godfather”
Neither of these moments, the Opening Images or the Closing Image, is an accident. Both were carefully, brilliantly crafted to be the bookends of this story. To adhere to the principles of Ins and Outs. To be 100% on-theme. And to show how much the hero has changed.
Michael is the hero. In the opening sequence, Michael (like Shane when he first entered the Valley) believed that he could change his destiny and his family’s destiny. He could be the Marine war hero with the Mayflower-American wife. He could be, unlike Bonasera, a real American.
By the story’s end, Michael knows he cannot. The bonds of family and the need to protect it (even, especially, from his American wife Kay) are too strong. The society-within-a-society remains intact. Nothing can overturn it.
What makes The Godfather so great (among many other things) is the scale of its theme—the multi-generational struggle of an immigrant clan to find acceptance while maintaining its ethnic integrity in a greater, more powerful established nation that rejects it.
That was Bonasera’s issue in the Opening Image.
It was Michael and Kay’s issue immediately thereafter in the Wedding Sequence.
And it’s the issue and theme that is brought to conclusion in the Closing Image.
September 14, 2018
Cheat Sheet
(From the archives: This one is brought to you straight from December 18, 2015)
Not that long ago I asked an acquaintance to cut an hour out of his day so that I could “run something by him.”

Franklin Leonard, Founder of The Black List, https://blcklst.com/
It’s important to point out that this acquaintance had a laundry list of accomplishments parallel to my own ambitions. He was a bestselling writer, a bestselling publisher, and a world-renowned speaker paid big bucks for the very hour I asked of him.
He is someone any of us would put in our top five of inwardly powerful people who’d figured out the secrets of how to live an authentic, generous life while also having a nice lifestyle too.
Hey, I wasn’t some slouch either. I had some serious successes and failures behind me as well. I wasn’t some amateur looking for an easy street. I had a fully fleshed out idea and just wanted to get his take on it.
At least that’s what I’d told myself.
You see I was so invested in my own world and my own desires that I couldn’t recognize the serious desperation underneath my ask.
I didn’t really want his “take” on my idea. I mean, “duh.”
What I wanted was for him to give me a cheat sheet. I wanted him to tell me how to attract an audience, and then manipulate that audience to do what I wanted them to do . . . buy my shit and come back for more.
What were the tricks to do that kind of thing? Obviously, this guy knew how to do that or I wouldn’t be traveling forty five minutes up the Saw Mill River Parkway . . .
He patiently listened to my idea, which I thought had great potential. Still do.
Hell, here it is. It’s no good sitting on my hard drive:
The Book Black List Pre-Origin Story
So after my thirty-minute spiel about my concept of a “Book Black List” and becoming the publisher dedicated to building one, the powerful acquaintance was quiet for about thirty seconds.
That doesn’t sound all that long a time, but just sit quietly for thirty seconds right now and you’ll see that it’s an eternity between two people.
When he finally spoke, here’s what he said:
“It’s a good idea. With dedication and enough time and money to buy a few breaks, it will work.”
That’s all? That’s it? That’s all this genius had to tell me?
I pushed him a bit… Well, if you were to start up something like that, how would you do it?
“How I would do it isn’t going to help you. I would not build that company because there are other projects in my life that I find more interesting. If this idea consumes you, I say plunge right in . . . but there is one question I’d ask of yourself before you jump . . . Why do you want to do it?”
I rattled off the usual “angry young man” responses (even though my youth had been spent tilting at a not too dissimilar windmill) . . .
To right injustices
To prove that the Gatekeepers are frauds
To expose the soullessness of corporate publishing
To make money in order to do “good”
He nodded and smiled and told me that unfortunately our time was up. As he walked me to the door, we shook hands and he said good luck and all the rest of the stuff you say.
As I stood uncomfortably waiting for the elevator, picking at a cuticle, he oddly stayed in the doorway leaning on the unhinged frame.
The arrival ding came and as I walked into the box I hear him say,
“What if you were given the permission not to have to right injustices or prove anyone wrong or build up a pile of money to do good? What would you do then?”
September 12, 2018
Lawrence of Arabia’s Motorcycle
We’ve been talking in this series about Ins and Outs—Opening and Closing Images in books and movies.

Peter O’Toole and Omar Sharif in “Lawrence of Arabia”
We declared that the first rule of Ins and Outs Club is
The Opening and Closing Images of our story should resonate with each other. They should look as alike as reasonably possible.
An example we cited was the 1953 Western Shane, where the lone-rider hero (played by Alan Ladd) enters the Valley on the In and exits via the exact same path on the Out.
We said that the second rule of Ins and Outs Club is
At the same time, the Out should be as far away as we can make it in emotional and narrative terms from the In—to show the extent of the change that the hero has undergone.
Again citing Shane, we saw that our hero entered the Valley with hopes of changing his life and exited knowing those hopes would never come true.
Let’s assay a third rule of Ins and Outs Club:
Both the In and the Out must be on-theme.
Remember the opening and closing images from Lawrence of Arabia, starring Peter O’Toole and Omar Sharif, directed by David Lean, screenplay by Robert Bolt and Michael Wilson?
The movie starts in the driveway of a cottage in Dorset. A youngish man (Peter O’Toole as Lawrence) readies his motorcycle—a 1935 Brough Superior SS100—and rides off down a narrow country lane. Fast. Faster. Recklessly fast. Suddenly the rider encounters bicyclists in the road. He swerves, loses control, the bike crashes.
Cut to St. Paul’s Cathedral. A major state funeral is in progress, apparently for the young motorcycle rider. Several dignitaries are approached for comment. They give contrasting statements, linked by the acknowledgment that the young rider was Someone Extraordinary.
That’s the In.
Here’s the Out.
Seventeen years earlier. The British and their Arab allies have defeated the Turks in the Middle East theater of WWI. Bedouin warriors, who under Lawrence and their tribal leaders have captured Damascus, have been superseded by regular British troops. They are leaving—going home to their tribal territories.
An open Rolls-Royce military car speeds along a desert road. The driver is a British sergeant. In back sits Lawrence. He is a colonel, in uniform.
The Rolls speeds past a detachment of withdrawing Bedouin fighters mounted on camels. The car’s passage drives the Bedouin momentarily off the road. We see Lawrence rise in his seat with concern. His eyes track the Arab warriors with obvious pain and regret, even heartbreak. “So,” says the sergeant-driver to Lawrence, “Going home!” He means that the prospect of returning to England must be filling his passenger with joy. But Lawrence makes no reply, only sinks into his seat in despair.
At that moment, a British dispatch rider overtakes the Rolls and speeds past, pulling swiftly ahead and racing into the distance. Lawrence’s eyes track the rider wistfully and, seemingly, significantly.
The rider is mounted on a motorcycle.
The theme of Lawrence of Arabia (among a number of others) is the burden of Being Extraordinary.
That’s what the movie is about, above and beyond Lawrence’s military achievements, the valor of the Arabs, the treachery of the Brits, etc.
The In and the Out of Lawrence of Arabia are absolutely on-theme. They work together like bookends.

Lawrence’s Brough Superior SS100
As Colonel Lawrence watches the motorcycle rider speed past him on the desert road and vanish into the distance, we in the audience cannot help but be called back to the opening image of the film. Did Lawrence kill himself deliberately seventeen years later on his Brough Superior? Was his reckless speed intentional, a consequence of no longer being a part of great events? Could Lawrence no longer endure having to live life as an Ordinary Man?
Again, as we said in previous posts of Shane and Alien and Good Will Hunting, the opening and the closing images alone convey a tremendous part of the story.
Each is on-theme, and each works with the other.
They are the movie in microcosm.
Together the In and the Out frame the narrative and contain its meaning.
September 7, 2018
One Leg at a Time
Early 2000s, a Big Five publisher bought an indie publisher.
I had a contract with the indie publisher. It was a large contract and I was less than a year into launching my business. I needed the work.
Unlike the indie publishing house, the Big Five publishing house had its own PR/Marketing team. It didn’t need me.
The contract was something I’d cobbled together when I launched my biz. (An opportunity popped up, I pivoted, and launched a company with little planning. A story for another day. . . .) It was void of language addressing the “what if’s.”
For example: What if my client cancelled the books in the contract?
Would I have the right to retain any of the fees, to cover the time I’d reserved to do the work?
Would I have to return any already paid fees?
I had to go to New York City to find out.
As was his way, Bob Danzig, my mentor of 20+ years (read “Thank You Bob Danzig“), opened his home and experiences to me the night before the meeting and then drove me to the train station the next morning.
I kept saying I was nervous.
Bob laughed. Actually, it was more of a chuckle. He did that a lot. I think it was something about the trajectory of his own life, of growing up in foster homes, experiencing hardships and seeing the true nature of people at an early age, and then becoming an office boy at The Albany Times-Union, then publisher of The Albany Times-Union two decades later, then CEO of the Hearst Newspaper Group and VP of the Hearst Corporation. He had met so many people along the way and had so many hardships at such a young age, that labels meant little to him. He didn’t equate greatness with a job title or location. He saw people for exactly what they were.
He smiled, and said, “Callie, they’re just like you. Pants go on one leg at a time.”
Of course I knew that. My father had been telling me that my entire life. They’re just people. They aren’t any better than you. They just happen to work in New York City.
Easier said than done.
I got wrapped up in the packaging.
Was I dressed okay? Did I look like a serious PR person, whatever that is? Or did I look country bumpkin? Was my hair okay? I don’t wear makeup, but maybe I should have?
And then I went into the meeting and it was fine.
The VP was a nice guy and honored the contract.
What was more important was that I knew my stuff.
Soon after, I hired a lawyer and had a contract developed.
One of the key clauses included?
Signing fees and cancellations.
There’s a non-returnable fee due on signing. This reserves time to do the upfront legwork. If the client cancels the project after signing, I don’t lose out on time spent.
If a client does cancel, there’s a clause related to prorated fees due up until the point of cancellation. This is similar to the doctor charging cancellation fees. If you cancel at a late date, I’m covered. I’m not left scrambling, trying to find work at the last minute to cover the loss of income.
I’m not offering legal advice here, but the cancellation clause is something I’ve mentioned to friends who work in other arenas. It’s saved me a number of times, when a last minute cancellation would have deep sixed my monthly inflow.
The other piece I’ve mentioned to friends is “one leg at a time.” New York City is a location, not a seal of approval. The staff at the Big Five publishers are the same. They’re just people.
What matters most is the work being done.
September 5, 2018
Self-doubt is Good
Last night for some reason I found myself thinking about my darkest hours as a writer.
The period lasted about ten years, more if I include a contiguous stretch where I was too paralyzed to write at all.
Was it Resistance? Was that the foe?
No.
The enemy was self-doubt.
Or put another way, lack of self-belief.
I may be wrong but I have a feeling that’s the Big Enemy for all of us.
In a way, Resistance is self-doubt. That’s the form it takes. That’s the weapon it uses against us.
But self-doubt somehow transcends Resistance. It stands alone. It was there before we ever thought of being writers or artists or entrepreneurs.
Self-doubt cripples us. It maims us. It renders us impotent. It cuts us off from our powers.
And yet, crazy as this sounds, self-doubt is good.
In The War of Art, I found myself writing this:
The counterfeit innovator is wildly self-confident. The real one is scared to death.
In other words, self-doubt is an indicator. It’s the proof of a hidden positive. It’s the flip side of our dream.
The more importance our dream holds for the evolution of our soul—that novel, that movie, that startup—the more Resistance we will feel to realizing it. The greater our level of aspiration (even if we’re unconscious of it), the greater will be our index of self-doubt.
A little over ten years ago I wrote a book called The Virtues of War. It was about Alexander the Great.
The book came to me like one of those tunes Liz Gilbert talks about in her great TED talk. The first two sentences just popped into my head. I had no idea who was speaking those sentences or what subject the book was about. It took months for me to be able to say, “Ah, this is about Alexander.”
The voice in those two sentences was his.
Meaning I was going to have to write this book in the first person, “as” Alexander.
If you’re a reader of this blog, you know that I don’t believe such epiphanies are accidents.
That book was coming to me for a reason.
My daimon was assigning it to me.
Why?
Because of all the individuals who ever advanced onto the field of aspiration (this was my conclusion a few years later), no one ever had LESS self-doubt than Alexander.
He was a king and the son of a king. His father Philip of Macedon was probably the greatest general who ever lived up to that time, until he was eclipsed by his son. Alexander’s tutor was Aristotle. Before he could walk, Alexander had internalized his father’s dream of conquering the Persian empire—the greatest in history. By twenty-five he had realized that dream.
In other words, the exercise of writing The Virtues of War was, I believe, my daimon’s way of helping me to overcome self-doubt. For two years I was like an actor immersed in a role. I had to internalize Alexander’s challenges and antagonists from his point of view. I had to narrate events not as I myself might have experienced them, but as Alexander did (or as close as my imagination could come to conceiving them.)
The artist’s daimon is a mighty ally.
It is working relentlessly, beneath the level of consciousness, to strengthen our resolve, to enlarge our self-belief.
What can we do to assist in this process?
We can keep working.
Keep studying.
Keep advancing our craft.
We can keep taking chances.
Keep stretching our boundaries.
Keep getting better.
Krishna told Arjuna, of the individual who faithfully follows a practice of meditation and devotion
Who walks his path beside me
Feels my hand upon him always.
No effort he makes is wasted,
Nor unseen, unguided by me.
Newton’s Third Law states that for every action, there is an equal and opposite reaction. That’s physics.
Here’s metaphysics:
For every measure of self-doubt we experience consciously, there is an equal and opposite measure of self-belief growing and enlarging itself unconsciously.
Our self-doubt is the inverse manifestation of our artistic dream.
The greater the one, the greater the other.
[I practically NEVER recommend books in these posts, but I’m making an exception for our friend Mark McGuinness’s “21 Insights for 21st Century Creatives.” It’s free at this link. It’s a real Swiss Army knife of all-around mental ammunition for those of us slugging it out in the trenches of this new century. Check it out!]
August 31, 2018
Getting to Your “Out”
I have a friend who is always the first to test new tech.
For example, when Google glasses were announced, she was tapped to give them a test run—and I got to hear the stories about strangers staring at her and random in-the-know techies asking if they could try on her glasses.
So, when she told me back in the 2006ish period that she was exploring alternative ways for colleagues around the world to meet, I wasn’t surprised to hear she was testing online conferencing.
The best bit of this story takes place after she chose the avatar to represent her, when the avatar was entering the conference room. Her mom chose that moment to walk by, glance over my friends shoulder, and then tell her, “Your avatar needs a better bra.”
Her mom’s a straight shooter, who has been in the tech world for decades, so what’s commonplace dialogue in their home, struck me as laugh-out-loud funny.
It’s also a story I was reminded of when I read Mark McGuinness’ new book 21 Insights for 21st Century Creatives (available for free via this link).
In the section titled “Stay Small, Go Global,” Mark tells the story of coming across an interview with Russell Davies.
He talked about launching a “global small business” with four partners, located in London, Amsterdam, Sydney, and New York. Every week, they held a weekly meeting inside World of Warcraft, where “we attack a castle or something, then chat about work.”
Mark thought that was “hilarious and inspiring in equal measure.” I thought the same, and wondered if my friend was hanging out in the same space—and if her mom was in there attacking castles, too.
The story also reminded me of why I like reading Mark’s work. He’s real. I relate to what he’s writing about. I take his words seriously, but find myself laughing and nodding my head in agreement, too.
If I was thinking in terms of the “ins and outs” Steve has been writing about these past three “Writing Wednesdays,” I’d say that Mark’s “out” is creating that connection with readers.
In his first “in and out” post, Steve wrote:
In the movie biz, there’s a question that studios and development companies often put to any screenplay they’re evaluating:
What’s the in? What’s the out?
What they mean is, “What is this script’s opening image and closing image? Do the two work together? Are they cohesive? Are they on-theme? Are they are far apart emotionally as possible?”
This is a really helpful series of questions for any creative person who’s trying to evaluate his or her own work. I use it all the time.
What’s the in? What’s the out?
These questions help if you’re designing a restaurant, writing a Ph.D. dissertation, crafting a speech for a corporate audience. They help for music, for dance, for art, for photography.
Toward the end of the same post, he wrote:
If you’re designing a restaurant, what’s the first impression people get when they enter? What’s the last thing they see when they leave?
What’s the first song on your album? What’s the last?
What’s the entry action in your videogame? What’s the exit?
In all of these examples, these “ins and outs” relate to one product—a movie, or a book, or a restaurant, or album, or videogame.
What if we apply that to a career?
Say Shane hasn’t been written yet, and I sit down and write the “ins and outs” Steve gave as examples in his first “ins and outs” post.
Well, okay, I have an extraordinary film, but . . . What if Shane was my first book or my first film, or whatever it is.
Why would anyone want to buy it?
What’s MY “in and out” in the bigger picture?
Maybe my “in” is writing a book and my “out” is becoming a New York Times Best-selling author.
Ok. Sounds good. Why not, right? Unknown to household name is a valid goal.
But what’s that look like? And why should anyone care?
Before people can care about Shane, they have to care enough to read something with my name on it. And, if I’m being honest, not even my parents care if my goal is being a best-selling author. They’ll love me no matter what. So if I can’t get my parents to care whether I achieve such a goal, how can I get complete strangers to get on board and read something by an unknown? How does it happen?
It happens by creating value over a long period of time.
I found out about Mark’s new book Wednesday afternoon. I read it, wrote this post, and had the post lined up by Thursday night. Why? Because Mark created value. Now I don’t care about Mark the same way that some people cared about Shane, but I connected with his work and with him, and will drop what I’m doing to help anytime. Mark isn’t the author who shows up whenever he needs help and he isn’t the guy making a million requests when he does show up. He’s the individual who creates value in his work and who is the real deal as an individual, too—and who gives back.
So how’d he do that? Didn’t happen overnight.
Mark’s been coaching creatives for 21 years. In his book he talks about some of the pitfalls creatives fall into. You might recognize many of them yourself—and if you don’t . . . Watch out for them.
When I look back on the almost ten years of “Writing Wednesdays,” I remember the days before Steve had an email list or even a blog, and the stumbling that occurred when the blog was first launched, and then everything that’s happened since then.
I wish I could tell you that your “out” will be easy to achieve, but it won’t. I honestly don’t even know what my own “out” is. I thought I knew at one point, but then life happened, and . . . Mom? Wife? Author? Entrepreneur? All of the above?
The only thing I can think of is a much-told story about Picasso, which might or might not be true, and which many of you have already heard. Supposedly, someone asked Picasso to draw on a napkin. Picasso did so, and then asked the person for a large amount of money to pay for the work. The shocked individual balked, and stated that it had only taken Picasso a few minutes to draw on the napkin. Picasso corrected him. It took him decades.
He had an extraordinary “in and out,” to the point that I’m sitting here retelling a story that I want to be true about him because it’s a good story and it’s how I want to finish this post.
The “out” takes a long time.
Check out Mark’s new book. It’s two decades of helping artists get to their “out.”
August 29, 2018
Blake Snyder on Ins and Outs
Here’s a quick In and Out from Good Will Hunting, i.e. the opening and closing images from the film.

Matt Damon and Ben Affleck from “Good Will Hunting”
The In:
Chuckie (Ben Affleck) drives his beat-up sedan down a residential alley and pulls up behind the ramshackle South Boston house where his buddy Will Hunting (Matt Damon) lives. Chuckie is picking up Will to take him to work. Clearly Chuckie has made this trip every day for years and expects to do it for decades into the future. Chuckie trots up the steps to the back door, knocks, Will answers and off they go.
The Out:
Chuckie drives the same junker down the same alley at the same morning hour and stops behind the same house. Chuckie trots up the steps to the back door and knocks, but Will is no longer there.
Final cut to Will’s own equally-decrepit beater (with Will driving) accelerating down the highway toward California.
As we said over the past couple of weeks re the opening and closing images of Shane and Alien …
Even if you haven’t seen a frame of the movie except these Ins and Outs, you get a pretty good sense of what the story is about—and how the hero (Shane, Ripley, Will) has changed from the beginning of the tale to the end.
Here’s Blake Snyder from Save the Cat!:
The opening image is also an opportunity to give us the starting point of the hero. It gives us a moment to see a ‘before’ snapshot of the guy or gal or group of people we are about to follow on this adventure we’re all going to take. Presumably, if the screenwriter has done his job, there will also be an ‘after’ snapshot to show how things have changed … a matching beat: the final image. These are bookends. And because a good screenplay is about change, these two scenes are a way to make clear how that change takes place in your movie. The opening and final images should be opposites, a plus and a minus, showing change so dramatic it documents the emotional upheaval that the movie represents. Often actors will only read the first and last ten pages of a script to see if that drastic change is in there, and see if it’s intriguing. If you don’t show that change, the script is often tossed across the room into the ‘Reject’ file.
We’ve been using movies as examples so far in this series. But novels and plays and even non-fiction can and should follow the same storytelling principles when it comes to Opening Statements and Closing Statements. The difference is a literary work may not necessarily start and end with a visual image. A film, of course, has no choice.
A book can start with a mood, with a voice, with an interior monologue. It can start with a philosophical statement.
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness ….
Happy families are all alike; every unhappy family is unhappy in its own way.
If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.
In the beginning God created the heavens and the Earth.
Nonetheless it behooves us, brothers and sisters, whether we’re screenwriters or novelists or entrepreneurs or doctoral candidates, to ask ourselves (and to answer) …
What’s my In? What’s my Out?
Does our Opening resonate with our Closing like Shane, like Alien, like Good Will Hunting? Has real change occurred (for our central character or for our argument or our thesis) from the one to the other? Is our Out as far away, emotionally and narratively, as it can possibly be from our In?
August 24, 2018
George Peper, Bill Murray and Broderick Crawford
[This is another one from the archives, this time from January 6, 2012. A classic story.]
For quite a while now (almost two years), Steve Pressfield and I have been tossing drafts of one of his manuscripts back and forth. It’s just about ready to share. I think we’re on draft nine or ten, not sure. I bet Steve knows how many we’ve burned through, but he doesn’t bitch about it. He’s a pro.
Anyway, in a few months we’ll have a lot more to say about that book. For now I only bring it up because the concept of the book we’ve been working on reminded me of a story. And as Martha Stewart would say, “that’s a good thing.”
When I was at Doubleday, one of my responsibilities was to oversee the sports publishing program. The company had (and still does have) a leadership position in the arena. In addition to the usual sports fare that we’d acquire in proposal form from literary agents, we liked to be a bit pro-active and dream up projects that were unusual but potentially hugely commercial.
In the spring of 1998, I was on the phone with literary agent Scott Waxman. Scott represented and still does represent a terrific list of writers, many of whom I published back then. We were talking about one of his clients, the then editor-in-chief of Golf Magazine George Peper. George is as agile and entertaining a writer as Herbert Warren Wind but without the wind. The other thing I love about George is that he delivers what he promises, and usually on time to boot.
As just about all golf conversations eventually devolve into a quote off from the seminal work in the links-land oeuvre, Scott and I started talking about Caddyshack. Scott is an agent who is always closing. He’d be a great character in a David Mamet play. It was then that he one-upped my terrible “Gunga galunga, gunga—gunga galunga” Carl Spackler imitation and told me that George was friends with Bill Murray.
My heart skipped a beat. You have to understand that Bill Murray is impossible to reach. He doesn’t have an agent. He doesn’t have a manager. He doesn’t have a publicist. He doesn’t have an entourage.
But he’s not impossible. He walks around like a civilian, buys fruit on the street, and dresses exactly like a guy who grew up in Wilmette, Illinois would. Those who recognize him do so about ten beats after he’s passed them by.
“Was that Bill Murray?”
“Nah…couldn’t have been…you think Bill Murray would walk around in a Nyack tee ball T-shirt?”
I called George and asked him if he thought Bill would consider writing a book.
He didn’t say no.
Rather “it depends on what the book is about…he’s not going to write anything usual that’s for sure.” About five minutes into spit-balling an idea for Bill, George figured it out.
“You know, Bill’s brother Brian co-wrote the screenplay for Caddyshack. He and Doug Kenny (legendary National Lampoon founder) based it on the Murray brothers’ days as caddies in Illinois…Maybe Bill would want to write about that? We could call it CINDERELLA STORY…”
George pitched the notion to Bill in between grooving three irons at the Sleepy Hollow Country Club driving range… He didn’t say yes, but Bill agreed to have lunch to talk more about it.
After we ate—but not before I agreed to try the Zabaione Bill had ordered for his dessert—we worked out a deal.
Over the next several months, Bill faxed George and I bits and pieces of the book. Needless to say, the stories were formatted incorrectly. They were written single-spaced and every letter was uppercase. Somehow Bill had permanently locked the ALL CAPS button on his Pleistocene-age word processor. But, they were brilliantly Bill Murray…Inimitable and Proustian in their depth of observation. They were laugh out loud funny at first but had that hint of melancholia that has become Bill’s trademark.
The guy’s a natural writer.
George and I helped piece the scenes together with interstitial narrative tissue, but every word in the book was Bill’s. Trust me…we went over every word…again and again and again. I wake up some nights in a cold sweat thinking Doubleday’s managing editor is still waiting at the printer in Maryland for me to deliver the final manuscript.
I explained to Bill that we needed a photo insert to compliment the prose.
So he dumped what he found in his attic and collected photos that his brothers and sisters were kind enough to lend him into an old baseball bat bag. It was pretty full. He’s one of nine kids. He called me and George and told us to come over to 30 Rockefeller Center to look ‘em over. He was on Saturday Night Live that week and there was a couch in the host’s dressing room that we could use to sort ‘em out.
When I got there, Bill had a Lucinda Williams CD cranked up and was bobbing his head in rhythm to “I Lost it” while George sat a bit uncomfortably on the couch. George and I shook hands and Bill gave me a “what’s up” nod. Then he offered me the beverage of my choice as he handed me the bag of photos.
We never got to them.
Months later, we ended up laying out the insert sometime between 3:03 a.m. and 4:12 a.m. at a surprisingly comfortable suite at the Double Tree Hotel in Times Square. But that’s another story.
Cast member Tim Meadows came in to hang while he waited to be called to the stage for a hilarious The Ladies Man rehearsal. Bill made the introductions.
And then who walks in but Dan Aykroyd.
George and I nudged each other like a couple of nerds at a Star Trek convention. Soon Tim Meadows is asking the guys what it was like back at the beginning…when the show was just catching on. Who was the best host? Who was the worst? How did it work?
Murray and Aykroyd looked at each other probably like Mickey Mantle and Billy Martin used to…with a sort of “should we open the vault?” expression. Then they both said:
“Broderick Crawford.”
George, Tim Meadows and I settled in for the story. Bill and Dan share narration.
Midway into the second season of Saturday Night Live—1977—the creator of SNL, Lorne Michaels (just 32 at the time), hires Broderick Crawford as guest host for the March 19th show.
Which is weird.
Not crazy weird, but unexpected weird.
Crawford isn’t some schmoe of the street. With theatrical roots all the way back to a childhood career in Vaudeville, Broderick Crawford is an actor’s actor. He’s won a Best Actor Academy Award for his portrayal of Governor Willie Stark (based on Huey Long) in the film adaptation of Robert Penn Warren’s All the King’s Men. But by ’77, twenty-eight years of dust has collected on that Oscar.
Crawford is most famous for playing a character named Chief Dan Matthews in a 1950’s television series called Highway Patrol. Michaels was taking a calculated risk, betting that the old thespian would bring something fresh to SNL. Crawford wasn’t “with it” like Buck Henry or Robert Klein or George Carlin. And he definitely wasn’t Candice Bergan.
Rather Michaels gambled that Crawford would push the writers and the cast out of their comfort zones. And when a live comedy troupe was forced to play it fast and loose, something interesting usually happened.
In 1977, twenty-four-year old Dan Aykroyd and twenty-six-year old Bill Murray aren’t at the show to see if something interesting will happen. They need Saturday Night Live to succeed. This was way before Meatballs or The Blues Brothers or Stripes or Trading Places. These guys are two paychecks away from couch surfing their way back home to a job at the local lumberyard.
If the show is cancelled, there’s little chance that the two struggling comedic writer/actors will ever get another shot to appear in front of millions of people every week. They’d just be two more unemployed actors in New York. Worse than that, they’d be two ice-cold actors right off a failed TV show, not exactly the leading men movie studios vie to invest millions of dollars in.
In fact, Murray has already lost a big job. He was in the original cast of ABC’s quickly cancelled variety show, Saturday Night Live with Howard Cosell. Now, he’s the “new guy” at SNL, fighting for survival…in search of camera time. He’d been hired to take the place of the one bona fide star the show had produced, Chevy Chase. He hasn’t come close to filling Chase’s shoes.
So in March 1977, Murray is struggling to find his voice. He isn’t making it on the show. But maybe Crawford as host will open up some sketch time… The big guy isn’t going to be able to play in every scene…
Could Bill write something that would best spotlight his skill set? Now was his chance to actually get it on the air.
Meanwhile Dan Aykroyd is pumped. With an encyclopedic knowledge of pop culture, especially cheesy 50s television shows, he’s thrilled that Broderick Crawford is hosting. As a kid in Canada, he loved Highway Patrol and he’s already sketched out a skit that puts him alongside the burly legend. Aykroyd thinks that with decades of experience under his belt in radio, stage, film and TV, Crawford is going to be great live from New York on Saturday Night.
But there’s just one problem. Broderick Crawford has a reputation as a drinker. Most on the cast and crew like to drink too (among other things) so they think he’ll fit right in. But drinking isn’t just a hobby for Crawford; it has become his vocation. To top it off, he’s scheduled to host the Saturday just after St. Patrick’s Day. Can you say “bender?”
Crawford misses the table readings. He misses rehearsals. He rarely even makes it to Studio 8H.
He spends most of his time holding court at a bar/restaurant called Barrymore’s (named after stage uber legend John Barrymore). It’s about thirty steps from Crawford’s favorite Broadway stage, The Music Box Theater and like any Irishman, Crawford’s feeling sentimental about the old days.
Production assistants are sent to coral him, but they never made it back. Crawford’s magnetism and “just one more” Irish charm are too much for them. He even gets SNL’s resident short-filmmaker Gary Weis to walk with him around town. They shoot a running monologue of Crawford serving up Blarney about the good old days when bartenders served booze in teakettles after last call.
Aykroyd finally corners Crawford and tactfully explained his concerns. If he isn’t in the studio, how will he learn his blocking? How will he remember his lines?
Crawford mumbles, “Don’t worry about it Kid. I’ll manage.”
Murray has even more at stake. He has finally written something that he thinks could get him out of playing supporting bit parts in other people’s skits. It could potentially establish him as a unique presence in the “Not Ready for Prime Time Players.” He was going to look the audience right in the eye and admit that he didn’t think he was being funny enough to stay on the show. But his bit isn’t scheduled to go up until halfway into the program.
If Crawford slurs his words and rocks like a drunk during his monologue, people will turn off their TVs. No matter how well Aykroyd or Murray perform, without a steady host at the helm, no one will see their work. Not good for them, not good for Saturday Night Live.
Saturday rolls around.
Crawford and Weis have put together a very compelling short film…a Vaudeville-era King Lear character (named Broderick Crawford) walks around a crumbling New York City contending with an unknowable future in an indecipherable present longing for a simpler past.
It’s funny, but melancholy, unique. It will fill critical minutes in the first half hour, enough to get to musical guests’ Dr. John, Levon Helm and Paul Butterfield’s all-star band’s first song. All they have to do is get Crawford through the monologue.
The show starts. Gilda Radner, Jane Curtin, Lorraine Newman and surprise guest Linda Ronstadt nail the cold opening. The rush from the band ensues.
But moments before his cue, Crawford is bobbing and weaving from drink, dazed. He’s so unstable, Michaels has agreed to place a high backed leather chair on stage to steady him and to have him skip the climb down the sets’ “loft” like steps. He just needs to wait underneath the staircase and walk the nineteen steps from backstage to center state, sit down, and then tell a short story about NBC in its radio days.
But the guy is pissed drunk. Aykroyd and Murray watch in horror.
But then, just as Don Pardo announces “Ladies and Gentleman…Broderick Crawford…” like a prizefighter with an ammonia capsule popped beneath his nose, just before the bell ring of a new round, the thousands of hours on the boards, on the sound stages and in the TV studios that Crawford has offered up for his craft in his fifty year career rally him.
The boys at Barrymore’s cheer as they watch their friend deftly navigate the bar’s television screen to tell a charming old story about being fired years ago by the very network giving him airtime now. Crawford is wonderful in the Highway Patrol skit and hits every mark.
Murray and Aykroyd finish the story.
“Pro…the guy was a Pro.”
August 22, 2018
Ins and Outs, Part Two
The first rule of Ins and Outs Club is
The Opening and Closing Images of our story should look as alike as reasonably possible.
The second rule of Ins and Outs Club is
At the same time, the Out should be as far away as we can make it, in emotional and narrative terms, from the In.
![]()
Sigourney Weaver in the original “Alien”
Last week we cited the opening and closing images from the 1953 Western Shane.
In the In, our hero, the gunfighter Shane (Alan Ladd), enters the Valley carrying aspirations for a better life. He hopes that in this new place he will be able to hang up his six-shooter and start afresh, be a normal person, maybe even find a wife and raise a family.
In the Out, Shane departs the valley by exactly the same route he entered. Only now he knows that that dream will not come true for him—not now, not ever.
In other words, this is exactly how an In and an Out should work.
The closing image resonates powerfully with the opening image—they are bookends really—but in emotional and narrative terms they are as far apart as they can possibly be.
Let’s consider another story, this time a tale of science fiction.
Remember the original Alien from 1979, starring Sigourney Weaver and Tom Skerritt, directed by Ridley Scott, screenplay by Dan O’Bannon, story by Dan O’Bannon and Ronald Shusett?
Alien begins in deep space. Its opening image is that of a huge, black, industrial-looking spacecraft. A crawl identifies the vessel:
commercial towing vehicle “The Nostromo”
crew: seven
cargo: refinery processing 20,000,000 tons of mineral ore
course: returning to Earth
The camera now takes us inside the ship. The command bridge is dimly lit and eerily empty. We see the crew’s helmets meticulously in place at their duty stations, but the crew itself is nowhere to be seen. Apparently the ship’s computers are flying the vessel on auto-pilot.
Suddenly a comm terminal comes to life. A message of some kind rattles in from an external source.
Now the human crew comes into view. We meet them in a separate compartment of the ship, snugged into their hypersleep pods in suspended animation for the long voyage home. Apparently the incoming message contained an order to wake them up, as we now see the compartment’s lights come on and the transparent hatches of the sleep pods elevate open. One by one, the crew members emerge, stretch their limbs, and return to consciousness.
That’s the In.
The Out is a lone crew member (Sigourney Weaver as “Ripley”), accompanied only by the ship’s cat, “Jones,” settling in to a one-person hypersleep pod, about to set the controls that will put her back into suspended animation for the long voyage home.
Ripley is no longer aboard the Nostromo. The Nostromo is gone. Ripley is in “the shuttle,” the equivalent of a lifeboat for the lost ship. As Ripley programs the sleep chamber to take her under, she sends a final message to Earth Control:
RIPLEY
This is Ripley, last survivor of the Nostromo, signing off.
Exactly as with Shane, if we see only the In and Out and nothing more, we get a pretty good idea of what the full movie is about.
They key point is that, though Alien’s opening and closing images resonate and reflect each other—both involve a vessel in deep space, a human in a sleep chamber, and a message received or sent—they are light-years apart emotionally and narratively.
At the start of Alien the crew members, including Ripley, were unconscious literally and figuratively. By the end the others are dead and Ripley herself has woken up completely.
To what has she awoken?
First, she knows now that “the Company”—the unseen executive force that owns and controls the Nostromo—was willing to sacrifice the lives of the entire crew to get their hands on the Alien so they could study it for their Weapons Division. In other words, the world is corrupt and Ripley can count on no one but herself.
Second, Ripley has learned that she is far more capable than she believed herself to be. At the movie’s start, Ripley was second in command to Dallas (Tom Skerritt). She deferred to him. She was deferential as well to Ash (Ian Holm), the ship’s science officer, and even a little cowed by the maintenance dudes, Parker (Yaphet Kotto) and Brett (Harry Dean Stanton).
By the end of the film, Ripley has come into her own. She has survived, and even prevailed, when every other crew member has perished. Like Alan Ladd in Shane, she is not the person at the finish that she was at the start.
The In and Out of both films reflect the first rule of storytelling:
The hero must change as much as possible from the story’s beginning to the story’s end.
That’s the In.
That’s the Out.