Mark Jewell's Blog: Selling Energy, page 169

A Map to Guide the Way

One of the most valuable things you can do before approaching a new organization with a proposal is to determine exactly what you should say to each stakeholder and in what order you should approach them – perhaps most importantly who should be approached first. This is particularly vital when you’re working with large organizations and complex sales. So how do you determine which players are going to help your project get approved? You create what I call an “influencer map.”

How Many Touches to Make a Sale?

You don’t often make a sale on the first call to a prospect. It generally takes seven to ten touches to make a sale.

The Fraying Wires Between Americans and Our Energy Future

Every now and then a concern or “canary in a coal mine” issue surfaces in our culture.  Gretchen Bakke’s The Grid examines one that plays a major role in energy efficiency and its future: namely, the grid itself.

Weekly Recap, August 25, 2019

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs...

What Is Your Inner Scorecard?

Feeling Comfortable with Your Metrics

It is really important to understand whether certain metrics are going to work for you or not, and if a metric isn’t working for you, you need to ask yourself why.

Simple Tips to Improve Your Writing

As sales professionals, we use written communication on a daily basis. Whether we’re writing a proposal for a prospect, sending an email, or drafting a blog post, writing is an essential part of our jobs. To uphold our image of professionalism, it is vital that our writing be both accurate and effective.

10 Tips for Creating a Stellar LinkedIn Profile

Unlike Facebook and Twitter, which can be a chaotic blend of personal and business content, LinkedIn is the perfect social media channel for business professionals. 

How to Sell Effectively to the Healthcare Industry

Today, we’re going to discuss how to reframe the benefits of efficiency when selling to prospects in the healthcare industry.

Taking the Leap

What if I told you that only 9% of Americans stick with one career for 20 years or more?  The time has passed where we choose a life path and feel obligated to stick with it.  In some cases, the change is due to circumstances beyond our control or sheer coincidence; however, Sara Bliss’s book, Take the Leap, is an in-depth look at people who consciously make major career changes in order to follow their passion.