Mark Jewell's Blog: Selling Energy, page 13

How Successful People Become Even More Successful

Sales success often comes in waves. In the wake of a “great sales month,” many salespeople begin to relax assuming that their success will simply continue in the same fashion. What often results, however, is a slump in sales performance. The panic that ensues reinvigorates the salesperson, after which his or her performance begins to rise once again.

Weekly Recap, December 3, 2023

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

Tossing Out Bad Habits

There are countless articles out there about breaking bad habits, so it’s easy to forget why they exist in the first place. The reason is quite simple: your habits could be the difference between life and death, illness and health, or success and failure.

How to Address the "What Do You Do for a Living?" Question

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It’s common to hear the question, "What do you do for a living?" It’s also tempting to launch into the usual “bits, bytes and blinking lights of your job, which would be ill-advised. It’s important to present what you do in a humanistic way that invites conversation.

Answer These 3 Questions to Nail Your Content Marketing Strategy

Communicating is a large part of selling and we’re often told to be “on message” and consistent when we’re speaking with prospects and customers.  The same principles apply to marketing and our online presence, which is the basis for content strategy.  This kind of marketing focuses on the “why” of the sale and on keeping the message simple and concise. 

The Question Trilogy

It’s crucial to learn what your prospect needs from you before he or she is willing to buy. One of the best ways to collect this information is asking what I call the “question trilogy”:

4 Customer Profiling Questions

Before you reach out to a prospect, do you take the time to research the company to determine their likelihood of buying? Not every prospect in your target market is a good one. Go after quality, not quantity. It’s crucial that you research the company and acquire as much information as possible about their decision makers, finances, and current situation and perspectives on energy-related solutions. Then ask yourself the following four questions:

Social Media Marketing (Without the B.S.)

Social media is now an indispensable part of running a successful business. However, when it comes to your online presence, is that all you want it to be – a presence?

Weekly Recap, November 26, 2023

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

Successful Advice to Live By

One of the most popular things I like to trade with students is a great quote.  In fact, quotes are so popular they’re a consistent part of our Selling Energy Blog.  Our “quote wall” is a fixture in our office, featuring wise words that give more immediate inspiration than the hundreds of books we have in our sales and success library.  All in all, quotes are like a good cup of coffee: a daily break to help you get your head straight and stay on the right path.