Mike Capuzzi's Blog, page 11

Why a Short Book Is an Ideal Choice for First Time Authors

If you’ve been on the fence about publishing your first nonfiction book, it's natural to feel overwhelmed by the thought of all that goes into brainstorming, writing, and publishing it.

I can remember my own feelings and discouragement back in 2007 when I never thought I could publish a book, and here I am 16 years later and with 19 books under my belt (and over 230 client-authors).

Its hurdles like these that prevent many entrepreneurs and leaders from never starting (or finishing) their first book, which is a shame because chances are your book could help a lot of people.

But not if it never gets published.

This is why I have focused 100% of my energy for the past five years on helping business owners and corporate leaders make the monumental leap from “book idea” to “book author.”

In my opinion, a short book (~100 pages) is an ideal choice for first-time authors and here are a few reasons why I feel so strongly about this.

Short books are powerful “conversation starters” and as such, they allow you to share helpful information in “bite sized chunks.”

Short books allow you to focus on delivering your message with clarity and brevity, which readers appreciate.

Short books are more likely to be read in one sitting, increasing engagement and the likelihood they will continue on the reader path you’ve set in your book.

Short books are (a lot) less daunting to write, especially when you follow my step-by-step “recipe” for short, helpful books.

Short books have a lower production cost compared to longer ones which means you can achieve your goal of creating something valuable without breaking the bank.

If you’ve always wanted to write that first book, but have yet to do so, I have a simple, clear system where you work directly with me to make it (finally) happen. 

Mike

Business Growth Opportunities

I'm excited to offer you four unique opportunities to stand out, elevate your business, and attract your perfect customers (clients, students, patients, etc.):

1-Read my short, helpful books.
Get them here: https://mikecapuzzi.com/author

2-Listen to The Author Factor Podcast. Each 20-minute episode is packed with real-world and helpful tips to leverage a book in your business.
Check it out here: https://AuthorFactor.com.

3-Work with me to publish your short, helpful book. I enable business owners, entrepreneurs, and corporate leaders to publish the ideal “customer-attraction” short book in less than three months. Want to discuss how? 
Schedule a Zoom meeting with me here: https://bitesizedbooks.com/program

4-Join my Capuzzi Private Coaching Group. I’ve been helping clients since 1998 and if you are looking for the most personalized, advanced way to leverage my two-plus decades of success this is it.
Schedule a Zoom meeting with me to discuss: https://mikecapuzzi.com/coach

The post Why a Short Book Is an Ideal Choice for First Time Authors appeared first on Mike Capuzzi.

The Art of Storytelling and Storyselling (with Roy Furr)

On this episode of The Author Factor Podcast titled, The Art of Storytelling and Storyselling, I am joined by copywriter, Roy Furr.

During our discussion, Roy shared some of his key insights, which I believe offer valuable takeaways for all aspiring writers, publishers, and marketers looking to make their mark. Here are some of the key takeaways from my conversation with Roy Furr:

1. Writing is not easy, but it's worth it - Roy acknowledges that writing can be challenging and emotionally draining, but it's worth it in the end. By being persistent and committed, he has managed to build a successful career as a writer, marketer, and entrepreneur.

2. Storytelling is key - Roy understands that great stories are the foundation of successful marketing. He has made it his mission to help others become expert storytellers and marketers in their own right.

3. Use stories to sell - By using stories to sell, Roy is able to connect with his target audience on a deep and emotional level. He emphasizes that storytelling is not just about entertaining your audience, but about inspiring action and making them want to buy.

4. Short books can be highly effective - Despite his success as a writer, Roy is not afraid to experiment with different formats. He has found great success with his short books, which offer valuable insights and information in a condensed and easy-to-digest format.

5. Focus on principles and strategy - Roy emphasizes that success in writing, publishing, and marketing requires a solid foundation of principles and strategy. By focusing on these key elements and adapting tactics and techniques to different industries and markets, you can build a successful and sustainable business.

This episode of The Author Factor Podcast with Roy Furr was jam-packed with valuable insights and takeaways for aspiring writers, publishers, and marketers.

Listen to this episode here: https://authorfactor.com/roy-furr

The post The Art of Storytelling and Storyselling (with Roy Furr) appeared first on Mike Capuzzi.

The Art of Storytelling and Storyselling (w/Roy Furr)

On this episode of The Author Factor Podcast titled, The Art of Storytelling and Storyselling, I am joined by copywriter, Roy Furr.

During our discussion, Roy shared some of his key insights, which I believe offer valuable takeaways for all aspiring writers, publishers, and marketers looking to make their mark. Here are some of the key takeaways from my conversation with Roy Furr:

1. Writing is not easy, but it's worth it - Roy acknowledges that writing can be challenging and emotionally draining, but it's worth it in the end. By being persistent and committed, he has managed to build a successful career as a writer, marketer, and entrepreneur.

2. Storytelling is key - Roy understands that great stories are the foundation of successful marketing. He has made it his mission to help others become expert storytellers and marketers in their own right.

3. Use stories to sell - By using stories to sell, Roy is able to connect with his target audience on a deep and emotional level. He emphasizes that storytelling is not just about entertaining your audience, but about inspiring action and making them want to buy.

4. Short books can be highly effective - Despite his success as a writer, Roy is not afraid to experiment with different formats. He has found great success with his short books, which offer valuable insights and information in a condensed and easy-to-digest format.

5. Focus on principles and strategy - Roy emphasizes that success in writing, publishing, and marketing requires a solid foundation of principles and strategy. By focusing on these key elements and adapting tactics and techniques to different industries and markets, you can build a successful and sustainable business.

This episode of The Author Factor Podcast with Roy Furr was jam-packed with valuable insights and takeaways for aspiring writers, publishers, and marketers.

Listen to this episode here: https://authorfactor.com/roy-furr

The post The Art of Storytelling and Storyselling (w/Roy Furr) appeared first on Mike Capuzzi.

Breaking Through Mental Barriers for Success (with Bryon Morrison)

On this episode of The Author Factor Podcast I am joined by author and high-performance coach Byron Morrison about his book Maybe You Should Give Up: 7 Ways to Get Out of Your Own Way and Take Control of Your Life and the journey he went through to get it published. Morrison shares how he helps people overcome self-sabotage and become more effective leaders in their personal and professional lives.

One of the biggest takeaways from this episode is the importance of having realistic timelines when it comes to writing and publishing a book. Morrison notes that many people underestimate the time needed and get frustrated when it takes longer than expected. It's essential to factor in editing and rewriting and to consider what needs to be included to make the book consumable for readers.

Another key point that Morrison emphasizes is the importance of lasting change through identity shifts. He notes that it's not just about short-term motivation but creating a new foundation that allows for breaking through fears and doubts. By developing new routines, habits, and behaviors, people can sustain their results and achieve long-term success.

Morrison also talks about the importance of taking action in order to overcome barriers to success. He notes that many people struggle with taking action even when they know what needs to be done. Coaching and accountability can help, but true sustainability comes from creating a new identity and foundation that enables people to take action with confidence.

Byron also discusses his holistic approach for achieving success in publishing and promoting his book. He leverages his current audience on LinkedIn and builds out Instagram and TikTok. He hires an assistant to reach out to influencers, books appearances on podcasts, and invests in various marketing channels such as Facebook, Amazon, and BookBub ads. With this strategy, he aims to become a thought leader and achieve bestseller status.

In summary, some top takeaways from this episode include:

Having realistic timelines for writing and publishing a bookMaking lasting change through identity shiftsOvercoming barriers to success by taking actionAdopting a holistic approach to achieve success in publishing and promotionFocusing on creating consumable content

This episode of The Author Factor Podcast offers valuable insights for aspiring authors and entrepreneurs who want to achieve success in their personal and professional lives. With the right mindset, approach, and strategy, anyone can overcome self-sabotage and become a more effective leader.

Listen to this episode here: https://authorfactor.com/byron-morrison/

The post Breaking Through Mental Barriers for Success (with Bryon Morrison) appeared first on Mike Capuzzi.

Breaking Through Mental Barriers for Success (w/ Bryon Morrison)

On this episode of The Author Factor Podcast I am joined by author and high-performance coach Byron Morrison about his book Maybe You Should Give Up: 7 Ways to Get Out of Your Own Way and Take Control of Your Life and the journey he went through to get it published. Morrison shares how he helps people overcome self-sabotage and become more effective leaders in their personal and professional lives.

One of the biggest takeaways from this episode is the importance of having realistic timelines when it comes to writing and publishing a book. Morrison notes that many people underestimate the time needed and get frustrated when it takes longer than expected. It's essential to factor in editing and rewriting and to consider what needs to be included to make the book consumable for readers.

Another key point that Morrison emphasizes is the importance of lasting change through identity shifts. He notes that it's not just about short-term motivation but creating a new foundation that allows for breaking through fears and doubts. By developing new routines, habits, and behaviors, people can sustain their results and achieve long-term success.

Morrison also talks about the importance of taking action in order to overcome barriers to success. He notes that many people struggle with taking action even when they know what needs to be done. Coaching and accountability can help, but true sustainability comes from creating a new identity and foundation that enables people to take action with confidence.

Byron also discusses his holistic approach for achieving success in publishing and promoting his book. He leverages his current audience on LinkedIn and builds out Instagram and TikTok. He hires an assistant to reach out to influencers, books appearances on podcasts, and invests in various marketing channels such as Facebook, Amazon, and BookBub ads. With this strategy, he aims to become a thought leader and achieve bestseller status.

In summary, some top takeaways from this episode include:

Having realistic timelines for writing and publishing a bookMaking lasting change through identity shiftsOvercoming barriers to success by taking actionAdopting a holistic approach to achieve success in publishing and promotionFocusing on creating consumable content

This episode of The Author Factor Podcast offers valuable insights for aspiring authors and entrepreneurs who want to achieve success in their personal and professional lives. With the right mindset, approach, and strategy, anyone can overcome self-sabotage and become a more effective leader.

Listen to this episode here: https://authorfactor.com/byron-morrison/

The post Breaking Through Mental Barriers for Success (w/ Bryon Morrison) appeared first on Mike Capuzzi.

Branding Secrets from Women Entrepreneurs: Lessons from History and Today (with Kim Rozdeba)

As an author and branding expert, I've seen firsthand the power a well-crafted book can have on a business's success. That's why I was excited to speak with Kim Derek Rozdeba on The Author Factor Podcast about his book, Branding Queens.

Kim's book explores the stories of 20 remarkable women who built global brand dynasties, and she shared some incredible insights on the episode that I think are worth highlighting.

Here are some of the best takeaways from my conversation with Kim:

- Women entrepreneurs have been building iconic brands for centuries: While we often hear about male entrepreneurs in the media, Kim's research uncovered 20 exceptional women who built successful businesses and brands going back to the early 1800s. These women have inspiring stories that are worth learning from and celebrating.

- Books are the new business card: Kim mentioned that writing a book has been much bigger than he originally expected, and it's allowed him to present his thinking and promote his brand in a very powerful way. As I've mentioned before, a well-written and thought-provoking book can help entrepreneurs differentiate themselves and attract ideal clients.

- The power of branding: Kim's book, Branding Queens, is a great resource for those interested in branding. She discussed the importance of understanding the "5 C's of Branding" – clarity, consistency, constancy, community, and culture – in building a successful brand. Kim's insights show that branding is a critical component of any successful business, and entrepreneurs should invest the time to develop their brand strategy.

- Passion and perseverance are essential for success: The women Kim showcases in his book all had a vision, were passionate about their businesses, and persevered through challenges to achieve great success. These qualities are essential for any entrepreneur, and they're worth remembering as we pursue our own goals.

- Writing a book can open doors: Kim discussed how being an author has changed people's perception of him and opened doors he never thought possible, such as being invited to speak at events and schools. Writing a book can have a significant impact on an entrepreneur's career, and it's worth considering as a way to expand your influence and reach new audiences.

My conversation with Kim Derek Rozdeba was incredibly enlightening, and if you're interested in learning more about the stories of women who built iconic brands or the principles of branding, I highly recommend checking out the book, Branding Queens.

Read more and listen to this episode here: https://authorfactor.com/kim-derrick-rozdeba.

The post Branding Secrets from Women Entrepreneurs: Lessons from History and Today (with Kim Rozdeba) appeared first on Mike Capuzzi.

Branding Secrets from Women Entrepreneurs: Lessons from History and Today

As an author and branding expert, I've seen firsthand the power a well-crafted book can have on a business's success. That's why I was excited to speak with Kim Derek Rozdeba on The Author Factor Podcast about his book, Branding Queens.

Kim's book explores the stories of 20 remarkable women who built global brand dynasties, and she shared some incredible insights on the episode that I think are worth highlighting.

Here are some of the best takeaways from my conversation with Kim:

- Women entrepreneurs have been building iconic brands for centuries: While we often hear about male entrepreneurs in the media, Kim's research uncovered 20 exceptional women who built successful businesses and brands going back to the early 1800s. These women have inspiring stories that are worth learning from and celebrating.

- Books are the new business card: Kim mentioned that writing a book has been much bigger than he originally expected, and it's allowed him to present his thinking and promote his brand in a very powerful way. As I've mentioned before, a well-written and thought-provoking book can help entrepreneurs differentiate themselves and attract ideal clients.

- The power of branding: Kim's book, Branding Queens, is a great resource for those interested in branding. She discussed the importance of understanding the "5 C's of Branding" – clarity, consistency, constancy, community, and culture – in building a successful brand. Kim's insights show that branding is a critical component of any successful business, and entrepreneurs should invest the time to develop their brand strategy.

- Passion and perseverance are essential for success: The women Kim showcases in his book all had a vision, were passionate about their businesses, and persevered through challenges to achieve great success. These qualities are essential for any entrepreneur, and they're worth remembering as we pursue our own goals.

- Writing a book can open doors: Kim discussed how being an author has changed people's perception of him and opened doors he never thought possible, such as being invited to speak at events and schools. Writing a book can have a significant impact on an entrepreneur's career, and it's worth considering as a way to expand your influence and reach new audiences.

My conversation with Kim Derek Rozdeba was incredibly enlightening, and if you're interested in learning more about the stories of women who built iconic brands or the principles of branding, I highly recommend checking out the book, Branding Queens.

Read more and listen to this episode here: https://authorfactor.com/kim-derrick-rozdeba.

The post Branding Secrets from Women Entrepreneurs: Lessons from History and Today appeared first on Mike Capuzzi.

Optimizing Your Business Valuation—Expert Insights

On this episode of The Author Factor Podcast, Optimizing Your Business Valuation—Expert Insights, I am joined by Nate Lind, a business broker who specializes in selling internet, technology, and e-commerce businesses. Nate recently published a book called Maximum Exit, and in this episode, we talked about his book, his approach to selling businesses, and what it takes to be successful in the business world.

Nate Lind is a fascinating guy, and he has a lot of valuable insights into the world of business brokerage. One of the things that stood out to me was his approach to selling businesses. Nate emphasizes the importance of timing when it comes to selling a business, and he stresses the need to prepare for the sale by having a set of books that convey credibility and professionalism to buyers, along with being accurate. Additionally, being likable and courteous during the sales process is critical, as buyers prefer doing business with people they like.

In the episode, Nate also talked about the requirements for a business to be sellable through a marketplace. The business needs to show a net profit of around $250,000 per year for at least 2 years and exhibit growth in profits over time. It is possible for a one-man show or an owner-operated company to be sellable so long as all work is properly outsourced and documented. This was an eye-opener for me! I never realized that even small businesses could be sellable and worth big bucks.

We also discussed Nate's book Maximum Exit, which he wrote to educate his clients and potential buyers on the process of making themselves attractive to buyers. The book serves two purposes: educating clients and attracting potential buyers. Nate has found that using a book is an effective way to attract cold leads, and he has gotten results from people who found it on Amazon and scheduled a call with him. He shares with us his challenges in writing the book due to his dyslexia and how he used erasable pens to overcome them.

Finally, Nate shares with us his thoughts on what it takes to be successful in the business world, including the importance of understanding your customers and competitors, focusing on profitability, and building a track record to attract buyers and get a higher valuation for your business.

Nate has a wealth of knowledge and experience in the world of business brokerage, and he shared some valuable insights that any entrepreneur can benefit from. So, if you're thinking of selling your business or writing a book to attract more clients, be sure to check out this episode of the Author Factor podcast!

Get all the details here: https://authorfactor.com/nate-lind

The post Optimizing Your Business Valuation—Expert Insights appeared first on Mike Capuzzi.

My Interview on the Confidence Mastery Podcast

I was recently a guest on Natalie Bailey 's show, Confidence Mastery. This podcast helps you take your life from mediocre to phenomenal. Covering every area of life, through health, wealth and happiness, increasing your confidence in each area.

From how-to's, to tips, and tricks; building a stronger and more resilient mindset so you win more in life, this podcast could help to shape a better life for you, your family, and your friends.

Natalie is a Property Developer and Coach and Mentor. Having over 10 years’ experience in running businesses, including Bars, Gyms, and eCommerce she now has a property development business with her business partner and Mum, Paula. She helps others be more confident and successful in health, wealth & happiness so they can live the life they dream of.

Check Out the Episode Here

The post My Interview on the Confidence Mastery Podcast appeared first on Mike Capuzzi.

My Interview on the Profit With a Plan Podcast

I was recently a guest on Marcia Riner's show, Profit With a Plan Podcast.  This show focuses on business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale.

Marcia is the CEO of Infinite Profits Consulting and is a strategic growth consultant for business owners looking to increase their revenue, take home more profit, and grow the value of their business.

Check Out the Episode Here

The post My Interview on the Profit With a Plan Podcast appeared first on Mike Capuzzi.