Takis Athanassiou's Blog, page 84

Don’t Neglect the Importance of IT in Your Business

Computers and software go hand-in-hand when it comes to our businesses. While most companies have started to set up huge complex systems to manage everything from finances to staff meetings, smaller companies have fallen behind due to the increasing costs of setting up a professional IT system to manage your business.

However, IT does above and beyond what a regular user sees in the workplace. When people think IT, they think of computers, keyboards, mice, software and maybe networking. While...

You Can’t Take Shortcuts When It Comes To Health And Safety

For every hundred people in occupation, three of them were impacted by illness or injury from work in 2015. When you consider just how many millions of working people there are in the country, that’s a staggering number.

Image Source: Oluwaseun Duncan (via Pexels)

Industry leaders and employers have been doing a lot better in recent years, but there’s still ways to go. Everyone who manages or employs people needs to learn the essentials of health and safety, which we’ll talk about here.

As...

Five Key Components of Any Growing Business

If your business is going to grow and keep on growing, there are some things that you need to have in place. There are five key things in particular that all growing businesses tend to possess.

Image source: Pixabay

These components are vital, so read on to learn more about them.

1. A Clear Plan

First of all, businesses need to have a clear plan when they are trying to improve and succeed. This is a vital part of the process, and it certainly can’t be ignored by you. Without a plan, your b...

How To Merge Social Media And SMS Marketing Campaigns To Reach More Customers

Today’s post is written by Elizabeth Lee. Elizabeth is a part of the team behind PACK & SEND, and she is deeply interested in merging different marketing channels for increased efficiency.

Are you looking for a new way to engage and convert customers on the move? SMS is your top pick. It might be surprising, but this widely known communication method is becoming a crucial part of multi-channel marketing strategies implemented by major players.

Image Source: Pixabay

Despite the popularity...

How To Make Productive Sales In An Online E-commerce Business (Mobile Store)

Today’s post is written by Alice Methew. Alice, awriter at fospower.com,loves pursuing excellence through writing and has a passion for different sites. Her work has been published on various sites related to Travel, Technology, Business, Management and many more!

An Online E-commerce store business is not difficult to start, but it is difficult to sustain and maintain a loyal customer base. There are different business strategies for each e-commerce business segment.

Image Source: Pixabay

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Ecommerce and E-Communication: Two Tools That Go Together

If you opt to go down the route of running a business of any sort, it comes with a certain amount of risk. After all, it’s the uncertainty of getting the next paycheck, the next client, and so on. When it comes to running an online business, ecommerce, there are additional security worries, the concern of finding the right customer and will the business stay afloat when there are many other bigger and smaller businesses fighting for their piece of the pie?

Image Source: “Tech in Asia” via Fl...

Google Is Dragging Businesses, Kicking And Screaming, To A Content-Driven Future

About a year ago, it became obvious to most business leaders and SEO experts that the SEO industry’s days were numbered. Google, as well as a couple of other search engine providers, started getting really clever about the way in which they delivered results.

Image Source: Pixabay

No longer was it enough to spam a load of backlinks from dodgy sites to boost your site ranking, and no longer was it acceptable to publish thousands of words of gibberish in the hope that Google’s algorithm woul...

The Subtle Art Of Negotiating Without Negotiating

Today’s post is written by Ben Richardson. Ben is an ex-investment banker and venture capitalist. Most recently he ran the new investment team for MMC Ventures in London. He now combines freelancing for start-ups and early stage companies with running Acuity Training which is focused on offering high-quality management and IT training.

“You don’t get what you want. You get what you negotiate.” Harvey Mackay

Much of a negotiation is completed before either party ever sits down to actually for...

5 of the Best Small Business Ideas Entrepreneurs Are Embracing

There are a few great business ideas that more and more entrepreneurs are starting to take an interest in. The five types of small business ideas below are all great sectors for small businesses to operate in, and there are plenty of opportunities to make money.

Image Source: Pexels

1. Cost Cutting Help

When businesses are struggling, they have to find ways to cut their costs; that’s simply the way it is. But that’s often easier said than done.

When your business is sprawling and complicat...

Keeping A Clean Office Is More Important Than You Think…

If, like so many of us, you started your business off as a one-man-band, providing a service or selling a product using wholly online resources, then you may feel at home surrounded by overflowing bins and empty takeaway containers. I’m not suggesting that you’re a particularly slobbish person, that’s just the kind of commitment it takes to get a venture off the ground! As you expand, however, it’s important to keep up certain standards of cleanliness. Here’s why…

Image Source: Pixabay

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