Takis Athanassiou's Blog, page 75

The Look-Outs For Online Business

When you take your business online, there are things that you need to look out for. For many nowadays, you start off online completely; there’s no real-life deals to take place (until maybe a bit later), and the majority of your customers (or all in some cases) will be trading via the internet.

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Image Source: Pexels

Whilst this is proving to be a popular method for both the business and consumer, there are certain things that small businesses really need to consider when putting themselves...

How to Improve Your Office Software

If you have been running your business for a few years, you will probably have software that you bought when you purchased the computers. Although this software is running well, it may be that you will start to find issues with it. These can include trying to open files from other clients and finding that your software is not compatible.

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Image Source: Pixabay

So, how can you improve your applications to make them more compatible while still easy to use and familiar to your employees?

Upgra...

5 Signs It’s Time Your Company Should Switch To e-Learning

Today’s post is written by Kamy Anderson. Kamy is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He has 7+ years of experience working with ProProfs learning management system and other e-Learning authoring tools, which has given him a hands-on experience of the latest course authoring software and an exclusive insight into the e-Learning industry. 

If your small business has started to grow at a rapid pace and you n...

It’s All Connected In Marketing

If you only understand one trait of a successful marketing campaign, know that it should all be connected. Before we get into what this means, we need to look at the different parts of a marketing campaign, and for this purpose, we’re going to focus mainly on online forms of marketing.

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Image Source: What will motoring look like 70 years from now? via Flickr

The first part of a marketing campaign is the website. Think of your website as the heart of your business and the promotional campaig...

What You Should Be Looking For When You’re Hiring

Recruitment is always a long-winded affair. There is no easy way to do it, and it’s never cheap. But you can reduce the stress, the time it takes and the cost if you know what you’re looking for in the first place.

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Image Source: Pexels

Many employers make the mistake of using the recruitment process to refine their requirements. This wastes a lot of your time. You may even start trying to create some sort of Frankenstein’s monster of an employee from all the parts of your best candidates!...

Digital Branding For Local Businesses

[image error]Today’s article is written by Shivankit Arora. Shivankit is a growth hacker and the founder of a startup marketing agency, MarketingMasala.com. You can connect with him on Twitter to know more about growth hacking and startup marketing.

For most businesses, acquiring local customers online becomes crucial and that is where digital branding comes into the picture.

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Image Source: Pixabay

A digital branding strategy for a local business helps you specifically target, appeal and serve potential...

User Experience Is The New Branding Strategy

User experience designers have said it for years; you are only one bad user experience away from a PR catastrophe. The reason for this is that web visitors – or users as they are referred to by designers – consider that the way they navigate your website to find information, to pay, to get in touch with your business and to order or book – depending on the offering you have – is an integral part of your branding strategy.

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Image Source: Dinoh11483 at English Wikipedia

In short, they look be...

How to Convert Instagram Followers to Clients

[image error]Today’s post is written by Lukas Kneip. Lukas is the proprietor of serval customer portals and online shops, including also an agency that helps companies building their social media presence. But in contrast to other agencies, they only real fans, who are won by using ads. Before this time, Lukas was worked as a freelancer at fiverr.com and helped people to build their online businesses by doing their social media marketing. The knowledge on how to become successful as a freelancer on the in...

How to Motivate YourSELF

[image error]Today’s article is written by Harrish Sairaman. Harrish is a well-known top motivational speaker in India, helping many to achieve which once seemed unachievable like increase motivation, leadership, Corporate Performance, decrease stress etc. through Motivational Training Program, Leadership training programs, Corporate training programs, Entrepreneur Coaching and Individual Coaching to name a few. His ability to deliver life changing, scientifically sound, relevant and metaphysical messages...

Choosing The Right Payment Method For Your Business

No matter what your business is; whether you are selling a product, a service or helping promote someone else’s business, you will need a secure and stable payment method in place.

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Image Source: Pixabay

Your business’s well-being will rely almost entirely on the back and forth cash flow, and you will need a system in place that allows you to keep a detailed record of any cash that leaves and enters the company. But it’s not just your business’s needs that you need to consider when implemen...