Mohit Tater's Blog, page 672

Credit Union Industry Continues to Grow

If you haven’t considered joining a credit union in the past, it’s probably time for you to seriously think it over. Citing data from the consulting firm Callahan & Associates, the Credit Union Times reported that the year-over-year growth of credit union loans in the 4th quarter of 2015 reached 10.6 percent. It was the seventh consecutive quarter in which this double-digit growth trend has been observed, and it’s likely to continue well into 2016.

Community-based financial institutions

The growth of the credit union industry is indicative of how it is becoming a popular alternative to traditional financial institutions like well-established banks. Unlike their for-profit counterparts, credit unions are categorized as not-for-profit institutions and differ in that their customers are actually also their owners. These institutions are basically cooperatives where members share a common bond. For instance, it can be established by members of a community, a company, or a civic organization.

Earning exorbitantly is not what credit unions see as their primary purpose. Instead, they generate profits so that they can return these earnings to their members in the form of dividends and affordable financial products and services. Credit union members typically enjoy higher rates of returns on deposit accounts compared to mainstream banks, while interest rates on loans are also typically lower than those levied by banks.

Moreover, don’t make the mistake of thinking that credit unions offer you limited access to services like ATMs. Even though many of them are community-based, most credit unions are actually members of interbank networks like CO-OP Financial Services, which allow members to access their accounts through thousands of ATMs across the country.

How can you join a credit union?

In order to benefit from the more affordable rates and fees being offered by credit unions, however, you must be able to join one first. As mentioned, these institutions are typically formed by people belonging to certain groups or sharing common bond, so not all of them might be an attractive option for prospective members. A good choice might be geographically based credit unions, like those found in your town or city, which would cater to you and other local residents.

It might be challenging to find the ones that offer the most competitive rates since credit unions are not really known for having a penchant for marketing and promotions. You might need to do a bit of research to discover the ones that are best considering. However, if you find the right institution, you are sure to enjoy not just competitive prices for its products and services, but also the approachable and friendly nature that credit unions are known for.

Is your money safe?

Contrary to some people’s belief that credit unions in the United States are unregulated financial institutions, they are actually regulated, chartered, and supervised by the federal government through the National Credit Union Administration (NCUA). This agency also operates and manages the National Credit Union Share Insurance Fund, which insures the deposits of around 101 million account holders. You can think of the NCUAas the credit union industry’s version of the Federal Deposit Insurance Corporation, which insures commercial banks in the country.

If you want to be financially stable for your retirement, you need to use your time and money wisely. Aside from saving regularly and building an investment portfolio, you should also explore options that allow you to use your money more efficiently, especially when making loans. Explore the opportunities afforded by credit unions. They might just be the right financial institution to help you achieve your goals.

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3 Things You Should Look For in a Team Building Activity

If you’re looking to organise a team building activity for your employees but you’re unsure where to start, there is help at hand. To make sure that your session is a hit, it’s important that you pick the perfect exercise. So, to give you some guidance, here are three things you should look for in an effective team bonding activity.

The fun factor

Although it’s technically a work-related engagement, there’s no reason why the activity you pick can’t have an element of fun. The idea of organising a team building exercise is to help your employees connect with one another, and they’re much more likely to open up if they’re having a good time. When you’re choosing an activity, make sure you pick something with entertainment value. For example, you could arrange a murder mystery dinner, which involves your employees working together to suss out who the murder culprit is. As performance specialists murdermysterycollective.co.uk point out, this type of activity is fun filled and interactive, meaning your workers can immerse themselves in the excitement of ‘whodunnit’ while forming stronger relationships with their colleagues. Events like murder mysteries can offer your employees a relaxed and refreshing break from the formalities of everyday work.

An opportunity to work together

It’s also important that you pick an activity each person can get fully involved in. You should make sure that the idea you go for is inclusive of everyone, and be careful to orchestrate the event so that each employee has an opportunity to contribute. Ideally, the activity should make everyone feel at ease without causing them to feel embarrassed or unhappy, giving all employees the chance to work together. Team problem-solving activities can be ideal for this.

A constructive outcome

As well as generally giving your staff members a chance to get to know each other better, the best team building activities help your company to achieve specific goals, so it’s useful to think about the outcome you’d like the session to have. Do you think your team members need to communicate more effectively? Could your workers benefit from being more open with one another? So, when you’re selecting an activity, it’s vital that you consider how it will achieve the change you want. Regardless of the exercise you go for, it should have a positive impact on your employees.

While it helps to look out for these three things, you could also approach your team directly and ask them what they feel would be a suitable exercise. After all, they are the people who will be benefiting first-hand from the task.

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5 Business Lessons You Can Learn from Everyday Life

Human beings love to compartmentalise.  Tucked away in English provincial towns you can still find Victorian museums and in them you’ll find hundreds of drawers each containing hundreds of species of butterflies or beetles.  It’s a model of compartmentalisation which still haunts us.  Think about your school experience: maths at nine, geography at ten, science at eleven, art at twelve; discrete chunks of knowledge with no connection.  What everyday life teaches us is that everything is connected and success in business is about making connections.

Negotiation: Is there a more important life skill?  Successful negotiation is about realising your goals and bringing other people along with you.  You deploy it when your unreasonable neighbour plays loud music late into the night; you hone it through protracted negotiations with a teenager who thinks that you must have been born on a distant planet.  The solution to all business problems is locked within the mastery of this skill and everyday life presents us with endless opportunities to practise.
Research: Most of us don’t hold academics in very high regard.  So, she’s got a detailed knowledge of sixteenth-century Italian love poetry, what use is that?  Well apart from her detailed knowledge of a specialised subject, she’s also got a highly developed set of research skills and more importantly she’s trained her mind to assimilate a dauntingly large volume of information.  Thanks to the internet, research is no longer just the preserve of academics, we can now all train ourselves to develop research skills and the better you are at research the better informed are your business decisions.
Ignoring short-term variance : Poker players know all about this, or at least the successful ones do.  It’s all about risk management, good poker players don’t get distracted by short-term profit, they’ve got their eye on the long game and in business so should you.
Working as a teamNow you could argue that when they built the pyramids it was the supreme example of working as a team, one chap with a bull whip and a group of slaves heaving on ropes is, unfortunately, not an uncommon business model, but it’s not the one you should be adopting. Real team work requires the ability to accommodate people with diverse views, the ability to be flexible and the ability to focus on the positive.  We learn these skills in our social intercourse with friends, partners and family.  In team sports, we learn that knowing when to pass the ball is as important as scoring the goal.
Watching for the early signs of a problem‘If it ain’t broke don’t fix it.’ Is one of those less than helpful adages which hinder successful business.  If there’s a problem with your lifestyle: you’re eating too much, drinking too much, working too much, worrying too much, then it’s not a good idea to wait until the consequences land you in the hospital.  Early, honest recognition of a problem is the key to business health, just as it is the key to physical health.

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Top 6 Applications That Will Help You Save Your Time

Holidays are coming to an end and it is time to return to daily activities. Unfortunately, after a hot summer, optimum time management can be a challenge. We present an overview of the six applications should come to an aid in this case.

TimeCamp

This one may prove to be helpful, especially while we are at work. TimeCamp offers automatic time tracking of our computer activities, providing meticulously crafted graphs for the user to analyze the time spent on particular tasks. Thanks to it we can forecast the time and costs of our future project, therefore we make our work more efficient. Once we see how much time is being wasted on various distractions, we are going to treat it more respectfully. This is basic math – the faster we finish our tasks, the more free time will be left for ourselves to make use of. For additional motivation, regular employees must consider the fact, that their boss will have an insight into their working history!

Cold Turkey

Twitter, Facebook, Reddit or Pinterest are just some examples of the websites that are detracting our attention from work and other duties every day. Unfortunately, even when we do not have time for this, often we yield to the temptation to visit them, which results in unfinished tasks at work more regularly than we would like (and admit, when it comes to procrastination, we even tend to lie to ourselves.) Application Cold Turkey was created for those who, despite their good intentions, do not have enough willpower to stop visiting the distracting websites. This software can be set to block the addresses of our selection at specified times of the day.

Humin

Making contacts with the right people is of great importance for our well-being, especially in the case of being an entrepreneur. Unfortunately, the more people we get to know the less details and circumstances from our first meeting stays in our head. Application called Humin may offer a solution to this problem – it analyzes data from our phone book, Facebook profile and LinkedIn, and specifies the time, place and context in which these meetings were established. What’s more, the software can determine who of the people on our contact list are of utmost importance to us. The application is available in the AppStore.

Pocket

Coming back to reality after a well-deserved night of sleep is often associated with a lack of time and focus to read everything that interests us during our morning review of news websites. Pocket, which is one of the oldest and most well-known applications of this kind, may offer a solution to this problem. This software enables us to keep all the interesting articles for later –until the moment when we will be able to devote some attention to them. It is going to work even without an access to the Internet! What is interesting, Pocket, which is integrated with over three hundred applications, including Twitter, automatically synchronizes data between all devices on which it is installed.

Trello

Trello is one of the most popular tools for task management. What distinguishes it from the other similar programs is the fact that Trello does not have specialization in any field. As a result, by using it we can plan our working day or business event, but also coordinate online advertising campaigns, catalog compiled files or organize the process of recruiting new employees. You could say that Trello has got the build of a casket – on the tool’s “surface” we see tables for individual projects to which we can add multiple users. On these tables are the lists of tasks that allow you to create tabs, which also can be assigned to specific users – not necessarily to all who have the access to the entire array. What’s important, we have the possibility to add descriptions to specific tasks, as well as write comments, create checklists or specify the deadline for their implementation. The downside of the tool may be that in order to use it effectively, we shall need a couple of hours to get familiar with all functionalities.

Wunderlist

Wunderlist application is a good solution for all To-Do lists sympathizers who make use of multiple devices on the daily basis. Because this software is available on almost every platform, the access to our to-do lists is very simple. In addition to basic functionalities, such as marking our most important tasks with a star, creating multiple lists at the same time, and add duties via e-mail. The application also offers group work options. In the free version of this software up to 25 people may be assigned to a list. Furthermore, we can add notes to our tasks and run conversation about them.As for the lists, we can sort them or add to them pictures or PDF files. The downside of the application may be that we can only display one list at the time. Wunderlist was purchased by Microsoft in 2015.

About author:

Paweł Kijko

CMO of TimeCamp

www.TimeCamp.com

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7 Life Lessons That Only A Failure Can Teach You

Failure! – Is it really a bad thing?

Life is a daily struggle. We learn a lot of important lessons along the way. Lessons which are lifelong and whatever you do, they remain with you. Nothing can teach us more than the failures. Here are few life lessons which only a failure can teach us:

* FAILURE * Lessons

1. Change is way harder than the start:

I don’t think there is an absolute answer to why change is harder? Let me tell you something interesting. Do you know that a space shuttle consumes more fuel during the first few minutes of flight than it does the entire rest of the trip? Why? Because it has to break free of the pull of gravity. I hope it’s clear now what I want to convey. The hardest part is getting off. Change your old ways and old conditions. Everything wants to stay at rest (read wants to remain as it is). You will require a lot of will power and determination to break the ‘pull of your gravity’. As soon as you get a breakthrough, things will start to ease out.

2. Everyone starts from zero:

No one ever is born great. Although some of us may feel that, successful people had an unfair advantage over others and had access to better resources but they tend to forget that they utilized those resources from zero. Failure urges you to start as a new beginning.

3. Your thoughts and experience matter more than your expectations:

The way you perceive the things to be or your thinking about your surrounding is shattered during the phase of failure. This is because we tend to dream rather than thinking about possible outcomes. As we think linearly, most of the times probability of happening what we had not expected is much more. Instead of getting infuriated, use this as an experience. Failure always gives you an experience.

4. Habits can be the fine line between ordinary and extraordinary:

Failure teaches us to amend ourselves. What went wrong? Was it your fault? Your execution went wrong or was it just pure ill luck? Sometimes the reason can be your habits. Introspect. Instead of living an unconscious life, just shape your habits and you will be surprised upon seeing a totally different side of yours, of which even you were not aware of!

5. No risk is the biggest risk:

Failure forces you to search for an alternative. You are forced to push yourself. Innovation becomes your necessity. To innovate one needs to take the risk. There is no ‘safe way’. When you will push yourself out of your comfort zone, initially it would be difficult. But eventually, everything will fall at the perfect place. Without taking how can you be sure of failing again? Always remember that-

“If you take the risk, you may succeed or you may not. But if you don’t take the risk, you have already failed.”

6. Balance:

Failure teaches you to balance between priorities of your life. Oh, so you lost your job? Sorry but you cannot keep crying the whole day as your family is completely dependent on you. Go search a new job. So your startup failed? You have to decide to sit back and regret and eventually lag behind others, or gear up and getting back to it with brute force once again. Is nothing working for you right now? Have you tried everything out there? Most probably you would have not. Just go out and try out something else until things get better.

7. Getting over your fear:

What prevents you from taking risks, starting something new and bringing a change in your life? The fear of Failure! What if I failed? Even if you failed, you would be at least out of your fear. If fear is preventing you from initiating anything, then you have failed already.

We all have failed more times in life than we have succeeded. Failure is the struggle which, if you are willing, can teach you many lessons. The success is not all sunshine and rainbow. It takes years of failure to become an overnight success.

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What Makes Up An Effective Social Media Strategy

We’ve all heard it: social media is one of the most effective channels for advertisement and it can help you increase your client base and monthly traffic. And, if we look at numbers, we can understand why. I mean, if we take a quick look at some Facebook stats, we’ll see that there are 1.65 billion monthly active users. This is a huge number and most platforms allow you to search for your niche’s specific group of people.

Still, many businesses don’t seem to get the promised land of all possibilities. Instead, they stumble across limits imposed by social media platforms and non-responsive users who don’t actually seem interested in what their campaign has to say. This happens more often than not, which is why we put together a few tips & tricks to help you make your social media strategy more effective and rewarding.

The end result

One of the main social media mistakes in strategies performed by both big and small companies, is the way they do it. Many simply start a campaign without any measurable goal in mind. They don’t know where they’re going and how much it will take to get there.

Here are a few indicators you should be careful with:

Number of people who want to follow your page
Number of replies you receive per post
The engagement rate of the people who follow you page (likes, retweets, comments, shares, and so on)
Mentions of your page on other sites/pages
The number of people who come from social media to your site.

All these will help you understand what’s going on with your campaign and will let you know where you need to work a bit more.

Understand your audience

If you simply post things you think other people might find interesting, you may have an empty page with non-responsive followers. It’s recommended to spend some time observing your audience. During this time you’ll learn about the things your audience is interested on and where they usually get their information.

For instance, if you’re putting together a strategy for a physical therapy clinic, you may learn that people tend to favor Facebook over other platforms. This way you’ll know the best platform to use.

Be active

In a world where news, information, and tons of media material run on the social media walls every hour, you need to maintain your presence. It’s not enough to simply post once a week or a day; you have to be active and post at least two or three times per day, every day.

Track your performance

Almost each social media platform offers a way to track your campaign’s success and even target specific people according to their declared preferences. This way, you can find people who may actually be interested in your products/services and the conversion rate will improve. You just need to check these statistics from time to time in order to see the direction of your marketing strategy.

In the end, a successful social media campaign is more about the effort you are willing to put in. It does take work and commitment, but when done correctly, the results are definitely worth it. Once the ball starts rolling, your popularity will attract more and more possible customers.

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Instead of Stocks Trade a CFD

CFD is a derivative product and is an agreement or a contract for difference between the two parties involved to exchange the differences in the opening and closing price i.e. the client and the broker or dealer or agent in the primary market. In other words, it is a deal between two parties to exchange only when there is any difference in the opening and closing price. Derivates are the product that let the traders to trade in the live markets when there is price fluctuation and movement.

In past few years, it has become really famous among the common and regular traders and the demand for this derivative product has increased in the markets, this carries several advantages that cannot be ignored or neglected. 

How does it work?

It simply works on the principle of the difference in price of a stock in opening and closing price through direct access in the market, when the dealer place a trade and then parallel the brokers trade in the market.  . Where the traditional broker would add 50% margin and CFD brokers would only add 5% margin. For instance: A stock has a buying price of “x” and “y no. of shares” are bought at the “x” price then the CFD broker would add “5%” of the margin and  trade is done on “z” price.

Let us understand the merits and the demerits of CFDs.

Return on Investment:

Merit:It gives much returns in comparison to the standard trading in the stock or capital market. Unlike other binaries options CFDs never expires and on the long run a trader can enjoy the return.

Demerit: Less capital investment and high value of returns can be expected in this. While it has the potential to make additional money and looks really attractive to us in comparison it has the higher and stronger drawbacks too.

Entry and exit fundaments:

Merit: The products is available in the global market and the brokers make it available in the globe’s major market with an ease to market daily and even when the market is closed it is open from the broker’s platform, it is available for 24 hours.

Demerit: The regular or the irregular traders everyone has to pay every time they make an entry in the market and exit from the market. In such cases it adds to a limitation for the traders who keep their moves small.

At times there is also place limitation to trade in day time but when it comes to CFD’s there is no such limitation. Trading in CFDs has much advantage smooth access to world market and less margin need and minimal fees. ETX Capital offering online spread betting service is a renowned brand in UK financial market that offers trading with CFD. In certain markets it requires that during the day trade the traders should trade with a minimum amount of the trading.

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A Research Firm Survey Reveals Interesting Key Points About Corporates and Startups Collaboration

It’s the greatest aspiration of startups these days to become a leading player in the industry; however, there are several considerations they have to make for the same. Along with that, startup businesses also aspire to work with their larger, more established rivals in order to attain sustainable growth in the coming years.

However, as per the results of a recent survey, the same comes out to be true for the Corporates in the current industry who are also willing to join hands with startups.

In this blog post, we will take into account some of the key results of the survey done on global startups and Corporates looking for mutual collaboration.

What Mutual Benefits Exist for Both Parties?

Such an arrangement can prove to be highly advantageous for both the Corporates as well as the startup firm. By collaborating with startups, large Corporates benefit by gaining access to different advantages enjoyed by startups like –

Innovative ideas
Business agility
Entrepreneurial culture

On the other hand, the startup gets to leverage the vast pool of resources that the Corporates brings along with them to the table. Startups also gain from the extensive experience and huge business network of the Corporates to build their business foundation much stronger.

Corporates and Startup Collaboration – Survey Results Revealed…

Getting a knock on the door is not the only way that start ups can get an offer from Corporates. There are a lot of other factors which Corporates take into account for teaming up with start ups.

As per a survey done on more than 100 Corporates including IBM, Cisco, and Microsoft and more than 200 startups, following are the key points at a glance –

Large Corporates Seek Interaction at Early Stages …

It has come out to be the natural tendency of most Corporates to interact with startups at quite early stages. Almost 67 percent respondents of the survey confirmed the same. According to the respondents, such business tendency of Corporates is mainly to facilitate exploration of newer technologies and business models.

Corporates are extremely keen to go for Such Collaborations …

A whopping 82 percent of corporations consider interactions with startups of pretty good importance. While another 23 percent of the Corporates found these interactions with startups to be highly mission critical.

So, startups need not feel that only the Corporates have the bigger choice. Startups can also make the suitable decision of working with a particular corporate depending on their business goal and requirements.

Corporations are desperately attempting to get the Collaboration Right …

The survey results reveal that 25 percent organizations still don’t have a clue of the amount they spend every year in innovation. Hence, fitting into the framework of the Corporates should not be the key agenda for startup firms.

Rather, the startups need to pursue all of their own agendas with more passion.

The Prime Criterion for Collaboration – Strategic Fit …

Yes, that’s another key finding derived from the survey results. Start-ups and corporations both consider “Strategic fit” as the prime factor for establishing collaboration.

Around 44 percent corporate respondents pointed strategic fit as the key factor deciding the failure or success of a collaboration relationship with startups. It indicates clearly that almost half of the total global Corporates prioritize strategic fit for effective collaboration with startups.

65 percent startup respondents considered large corporations to be their potential strategic partners.

Nowadays, more and more Corporates are entering into collaboration partnerships with new startups. Hopefully, these points revealed by the survey will help startups and Corporates make better decisions while going for collaboration.

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5 Entrepreneurs Who Overcame Obstacles & Became Success Stories

It is saddening to see people wasting time in search for magic shortcuts to success; they don’t realize that the real path is staring right at their face. Yes, it’s hard. It requires lots of work. This is life. See on the bright side too. Being an entrepreneur gives you a special right. Right to do what you love and you get to do it your own way.  Here are a few stories of Entrepreneurs who overcame the obstacles to achieving success:

Entrepreneurs who tackled troubles head-on! 
PIERRE OMIDYAR:

During the mid-1990s, a computer enthusiast started auctioning stuff on his website. Initially slow, but soon it started garnering pace. Till then it was just a personal level project. But soon the demand for this site started growing exponentially. Pierre, the computer enthusiast had to charge a fee from people. The traffic this auction website was getting forced him to upgrade to a business account. Still wondering which was this site? Does eBay require any mention? An important lesson learnt is that to reach somewhere you need to start first.

HOWARD SCHULTZ:

A young marketer Howard went to Milan for a business trip and became one of the best entrepreneurs. Inspired by upscale espresso cafes in Milan, he decided to start a chain of coffee shops. However, his employer was not interested, although they agreed to finance Howard’s endeavor. This chain of coffee shops is known as Starbucks does not require any description. Lesson learnt. Entrepreneurship is not always about something new. You can refurbish the old idea, use your own skills to enhance the existing service and present this service in such a way that the customer likes it.

PHIL ROBERTSON:

What if I told you that there was a guy who loved duck hunting so much that he preferred it over pro-Football? It’s not joked. The guy was Phil Roberston. He invented duck call, started a company called Duck Commander. Later he spawned a media and merchandised empire for a family which is now known as Duck Dynasty. Lesson learnt is following your passion. Eventually, it leads to you to the best way. Maybe you have the Phil entrepreneurs’ luck too!

STEVE WOZNIAK AND STEVE JOBS:

The two High School besties gained immense exposure to the computer world while working on game software in Atari, which they joined after dropping out of College. They were later joined by Ron, which was also working in the Atari. Later, these guys founded a company which changed the face of technology forever-Apple. Lesson learnt is that you should have the hunger to learn. Learn beyond any limitations because learning is a lifelong process and it never goes waste.

KONOSUKE MATUSHITA:

In Japan during the 1920s, a young apprentice at Osaka Electric Light Company devised an improved light socket. His employer was not interested in his innovation. So Matushita started his own endeavor. He later expanded his knowledge by working with other electronic products and started his own company, Matushita Electronics. In 2008, this company officially changed its name to Panasonic. Lesson Learnt is to never stop. You never know how near you are to the success. Just keep working without fearing the result.

There is no dearth of possibilities in this vast world. There are countless opportunities. The only thing limited is Time. Utilize this time properly to make a mark of yourself and your work. We may perish, but our work will always be there to speak of us.

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Keeping your customers happy

No matter what part of the production line you’re in, no customer wants to find out that they’re foodstuffs have been a part of a harmful, ethically dubious, environmentally unfriendly or unhygienic production line. It’s like finding out your favourite launderette is actually a front for a mafia drug-running operation.

Yet stories regarding poorly maintained or morally repugnant practices are constantly in the headlines. The mistreatment of animals in abattoirs and on factory farms is a mainstay in the press, so much so that it might as well have a section next to the Dear Deirdre… section in the Sun.

Major food providers like Bernard Matthews have suffered rapid downturns in profits for the mistreatment of animals, but even a filthy food factory can come under fire from the press. And some will even be shut down by food hygiene bodies.

The customer decides

These companies ultimately end up in tatters, picking up the pieces from their media bashing like a terrible knitter trying to piece together their latest patchwork quilt.

The message in all this – many customers expect better from food production than most businesses are willing to offer them.

Just look at the popularity of brands that feature words like ‘organic’ and ‘all-natural’. Although most of these foodstuffs are most likely made on the same production line producing chocolate and other heavily processed goods, customers flock to them in their droves.

Even if it’s only for the sake of effective PR, maintaining a high-quality food production process is vital to ensure a continued increase in profits.

Improving your factories

You’re keeping customers happy, and their happiness is vital to the rude health of your business. So what can you do to show them that you’re treating them well?

First things first – you’ll have to put your money where your mouth is.

Invest in a professional food factory cleaning business to regularly clean your entire facility. Not only will this make your premises look super-clean for press photos, but it’ll also rid it of any pests or infestations that could arise in a workplace dealing primarily with food.

Proper PR

Once you’ve secured a regularly clean setting for your factory, it’s time to inform your employees of the dos and don’ts of your company on the factory floor. This is vital, mostly because your company’s reputation can rely on the behaviour of your staff members.

Now that you’ve got your house in order, it’s time to let your PR team spin your good work into a viable money-making opportunity. Let the local press in for tours, release statements celebrating your exemplary hygiene records, and update your company website and social media channels with positive news about your factory.

The quality of your rapport with customers will be largely contingent on your PR team. But that team will have a lot more to work with if they’re promoting the quality of your services rather than hiding the mucky truth.

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