Mohit Tater's Blog, page 676

How to Not Ruin Your Startup?

Don’t you want that the business you have started or you are going to start in some time should be very successful and unique. You don’t want it to degrade or lose its popularity because of anything. We have a few tips and tricks for you to follow so that you don’t ruin your startup and destroy your organization. Let’s have a look at these.

1. Don’t count on discussions for your startup

Never assume that a discussion with your close friends is an agreement and it will be followed and completed. You cannot trust anyone in a business. Always believe in written agreements.

2. Confidential stuff

You should never ever leak the details of your new startup or a new scheme with a current working employee. This might have a negative effect on you and your business.

3. Pay the dues

You should try to come out of all debts and all the dues that are still pending. You should never be in the debt of an investor for s very long time as it will only effect your business and your work.

4. Aim for the targets

Always keep in mind the required or desired goal you want to achieve through your work. Your profit should always be in your mind while taking any important decision regarding the future of the organization.

5. Give more equity

All the businesses need an investor and you should always be ready to give in more equity than it is required in the business. There should not be anything less in your business.

6. Try to do it all by yourself

Depending on others for tasks has always been a risky and dangerous business. You should always try to manage most of the work by yourself so that everything is done according to you without any loss of word.

7. Do not take advice from anyone 

Always remember that you can give the best advice to yourself. So you should never be dependent for advice on anyone else and take your decisions on your own.

8. Make sure there is no defect in the product

You should always be sure that the product you deal in is correct and complaint free from the beginning itself. It should not be defective or harmful in any possible way otherwise it may lead you to danger.

9. Don’t waste your money

Not much promotion of your product is needed so do not waste a lot of money on your product’s promotional activities. You can use that money in some other work in some place better than this.

10. Stick with your initial plan

You should always stick to your initial plan and never make changes in it at any cost. If you change your plan then you will have to re-do everything again and think about everything once again.

These were some important tricks to save your venture from destruction and earn a lot of profit by using your brains.

The post How to Not Ruin Your Startup? appeared first on Entrepreneurship Life.

A Guide to Handling Workplace Injury

Many people who suffer injuries on the job choose not to report it because they fear they may lose their job or receive other repercussions as a result. Fear should never deter you from filing a report at work for serious injuries sustained. But, rather you should treat it the same as if you had a slip and fall in a store or on a street sidewalk. If, as a direct result of your injuries, you need rehabilitation, lose wages and sustain a reduced quality of life, you should seek the help of a professional law office like Siegfried & Jensen. They have years of experience with personal injury cases.

The first thing you need to do is to file a report with the company. Make sure it includes details about where the accident occurred and what you were doing. Also, take pictures if possible and get a statement in writing from anyone who may have seen the accident. Next, you need to see a doctor and explain the accident and get a full examination. This is important because many injuries don’t surface immediately afterwards. Only through x-rays and other tests can a doctor give you a true prognosis.

An injury sustained at work falls under workers compensation. In addition to seeing your own doctor, you’ll likely also need to see a doctor assigned by Worker’s Compensation insurance. This will not cost you any extra expenses. It’s done to verify your doctor’s findings. If you have already selected an attorney to represent you they will receive a copy of the examination usually within 30 days. Sometimes the second doctor chosen by the company agrees with the first doctor right away and your claim goes through without delay. This initiates benefits including doctor’s bills, follow up treatments, prescriptions and lost wages. If, however, the doctor disagrees with the first results, then the case may end up denied. In this instance, you can appeal. If that fails, seeking representation may be the only way to recoup your losses and receive a settlement for your pain and suffering.

Many of the accidents on the job are due to a lack of training on equipment, long hours and deadlines. This is when carelessness may take over. Any business can improve the safety of their facility by implementing a set of rules for everyone. If the business uses heavy machinery safety classes for all employees will help everyone to get a better understanding of the dangers involved when they are not used properly. Also, implementing several 10-15 minute breaks especially for people who work on their feet and are in constant motion will help to keep a crew fresh. Frequent inspections of the machinery also helps by give the employer assurance that the business is operating properly.

Injuries in the workplace can happen. It’s up to the employer to do everything possible to create a safe environment for his employees. If you suffer injuries on the job you need to submit the paperwork, seek medical attention and then consult a reputable law firm to help you get the results you deserve.

The post A Guide to Handling Workplace Injury appeared first on Entrepreneurship Life.

How to Make Your Home Office More Productive

Whether you work full-time from home or you tend to bring work home with you from the office, it’s important to take strategic design techniques into consideration when crafting a home office. Striking a balance between productivity and comfort can be a more difficult endeavor than it seems, but incorporating these tips into your décor scheme will create the perfect home office space conducive to all of your business needs.

A Distraction-Free Area

When you’re deciding on a location for an office workspace in your home, take into consideration the distractions you might be vulnerable to in any given space. If you have yet to select where you’ll set up your home office, consider areas that are away from the central living spaces, including your family room and kitchen. You’ll want to work in an area that’s away from excess noise, far from the distraction of technology (working in front of that television in the den isn’t going to do you any favors). Also, take windows into consideration: while natural light is great for a workspace, you also may find that sitting in front of the beating sun for hours on end makes you far more uncomfortable than anticipated.

Productive Comfort

Dealing with an aching back and sore legs at the end of the day tends to be a widespread issue for office workers, but doing your best to avoid these pains, especially when you’re in the comfort of your own home with control over the furniture utilized. The best piece of advice is to shop long and hard for the perfectly ergonomic chair. Sitting for eight hours or more a day wreaks havoc on our bodies, and anything you can do to mitigate pain is a good idea. Shop The Human Solution for ergonomic chairs that will keep your back properly aligned, support your neck, and keep you as comfortable as possible while you get your work done. Also, be aware of how your computer screen is setup. Your monitor should be arm’s length away, centered directly in front of you, and the top of the screen should be level with your eyes. Movable monitor arms can make a huge difference, especially if you’re working with a small space.

Modern Decoration Options

Don’t leave your home office without personality. The space should reflect you and your interests, especially if you’ll be spending endless hours there. There is a threat of over-decorating however, so choose sparingly. You might also choose to shop modern; contemporary design means clean lines and simplistic mediums, and it’s wise to search for the type of modern décor pieces that will lend themselves to a clutter-free workspace. One of the easiest design schemes is to select a statement art piece and then work the rest of your décor pieces around that.

Light Up Your Work

If you don’t have natural light to work with, make sure you invest in plenty of artificial light sources. Working in a dingy, dark area will affect your mood and your productivity, so make sure you purchase desk lamps that will light up your work and keep your eyes from straining through the dark. Sometimes we don’t even realize how much light affects us, so be aware of this facet from the beginning and ensure you have enough light to keep you going even through the darkest of night hours.

Stay Organized

Disorganization is one of the biggest killers of productivity, so make sure you commit to keeping your home office strategically organized. Purchase desk organizers, invest in plenty of storage to keep any errant papers or supplies out of your workspace when they’re not needed. Utilize vertical shelving to save floor space and take the time every day to put everything in its place when you finish your tasks.

Designing your home office means placing individual touches here and there, but these general tips will help you start creating a space perfect for productivity.

The post How to Make Your Home Office More Productive appeared first on Entrepreneurship Life.

How to Start Your Own Metalworking Company

There will always be consumer demand for an end-use industry like metalworking. Following the 2008 global recession, the industry as a whole suffered a downturn. However, in recent years, consumer demand has risen worldwide, especially in Asia, for high-quality metalwork.  The consumer electronics industry and increased need for factory equipment is largely driving this demand. Therefore, now is a good time as any to launch your own metalworking business.

A small business focused on metalworking has many benefits for owners, such as offering personal satisfaction and providing the opportunity to thrive in a niche market. So, here is a brief guide to launching one’s own metalworking company for aspiring businesspeople.

Research the Industry

First, you need to conduct some research on the metalworking industry. Look for global trends in addition to the ones mentioned above, and focus on the consumer demand in your area. You will need this data to design your business.

Write a Business Plan

Once you have the research statistics in hand, it’s time to develop a comprehensive business plan. This details your business idea, your products, the demand for these in the local and international market, target customer base and an estimate for future performance. Your business plan should be well written to show potential investors to secure funding for your venture.

Buy the Right Equipment

In your plan, you should also detail the kind of equipment to use for your metalworking business. This aspect of your company will be carefully scrutinized by financiers. Instead of using archaic machines, it’s highly recommended to use state-of-the-art equipment like laser cutting machines that increase precision, efficiency and production value of metalwork. Also, laser cutting machine- produced work is highly in demand in regions like Asia. Therefore, your investors will like your idea if you also have plans to purchase such equipment. To save up on costs, buy a used laser cutting machine for sale instead of a brand new one.

Register Your Company

Once you have the funding and the equipment ready, it’s time to register your business. Consult other business owners and an attorney in your area to make sure your business meets all the legal requirements. The registration process usually takes only a few days, but more legal documents will be needed to be filed upon acquiring a registration number.

Launch a Promotional Campaign

Once your company is authorized to operate in your area, it’s time to get your brand name known among your target customer base. Design your company a simple website, and create social media profiles to advertise online for almost free. For best results, run a Google Ad campaign, which will not cost more than a few hundred dollars to test out its effectiveness.

Once you have accomplished all of the steps listed above, your metalworking company will be ready to do business. It’s normal that the demand for your products will be low in the beginning. But with good feedback and savvy marketing, your company will be generating sky-high profits soon enough.

The post How to Start Your Own Metalworking Company appeared first on Entrepreneurship Life.

10 Tips to Tackle Assertiveness

We all think we have it under control. Before we enter a meeting, talk to a colleague or generally prepare for anything where we need to take the lead, we think that we’ll be able to take on assertiveness. But then when it actually comes down to it, the majority of us often end up cracking under the pressure and taking a much more passive approach. Assertiveness is an extremely important trait to take on as not only does it help our confidence, it also helps us to develop a higher level of authority when necessary. Here are 10 of the key tips you need to follow if you’re wanting to become more assertive.

Pay attention to your body language.

Believe it or not, the way you carry yourself can communicate just as much as your words can. Keeping your body open and standing up straight lets the people around you know that you’re willing to listen, but not willing to be pushed around. Maintaining eye contact in a non-aggressive way is also essential in making those around feel comfortable.

2. Communicate your thoughts clearly.

If something pressing is on your mind, don’t be afraid to speak up and let the people around you know. Making others aware of your opinions and expectations right away minimizes the chances of a misunderstanding or mistake later on.

3. Solve conflicts before they spiral out of control.

A problem left ignored and unresolved can very easily fester into a much bigger problem. When you suspect that there might be an issue between people (including yourself), get to the bottom of it as soon as you can. Rather than sweeping issues under the rug, talk about their roots and collaborate on ways to find a solution.

4. Be aware of passive and aggressive behaviors.

It is completely natural to lean towards being passive or aggressive in the face conflict; in fact, many of us might display these behaviors without even fully realizing it. Using online assertiveness training resources can help you to find out for yourself exactly where you fall on the spectrum and discover different ways to cope against your instincts.

5. Stay patient and calm.

Often, it can be tempting to lash out when something goes wrong, or shut out a peer when you think that you’re right about something. However, this sort of reaction can be incredibly alienating. Instead, keep a level head and hear out what others have to say.

6. Let go of your fears.

 Sometimes, it can be intimidating (or even frightening) to stand up for yourself or propose something new. However, it is important to acknowledge that often times, the worst thing that could result from speaking out is being told “no”. Considering the alternative of circumstances staying exactly as they are, it’s often worth going out on a limb and putting forward your ideas.

7. Hear the other side out.

Avoid dismissive language and treat the thoughts and feelings of those around you with respect. Even if you happen to disagree on an issue, listen and try to understand the other person’s perspective. Coming to a compromise – or even simply acknowledging the legitimacy behind a person’s ideas – can make a huge difference.

8. Teach yourself to say “no”.

While it’s important to take other’s thoughts and feelings into consideration, it’s also important not to neglect your own. Being firm about your core beliefs in a composed manner is an important aspect of being assertive. Don’t compromise yourself just to avoid conflict and learn how to say “no” rather than constantly trying to please everyone.

9. Be respectful.

Even as adults, the rule of reciprocity remains relevant as ever. Just as you would want to be treated with dignity and kindness from the people around you, being truly assertive means that it’s important that you avoid demeaning or shrugging off peers – regardless of the circumstances.

10. Practice, practice, practice.

Like anything else, becoming assertive doesn’t happen overnight. Look at yourself in the mirror – are you projecting a calm, confident demeanor? What changes could you make to change this perception. In the same vein, practice speaking assertively to yourself or to a friend. By taking the steps toward being assertive to heart, you’ll begin to see gradual, significant change in yourself.

Just by following these 10 tips, you’ll be able to assure your assertiveness stands out the next time you walk into work and your confidence when taking on that position of power will hopefully significantly strengthen.

The post 10 Tips to Tackle Assertiveness appeared first on Entrepreneurship Life.

What You Should Know Before Investing in a Restaurant

Reserved seating at the best table whenever you feel like it, a glamorous opening, and delicious meals on the house—yes, investing in a restaurant sounds like a dazzling venture. Restaurants and bars can provide lucrative return on investment for savvy investors, but when you look beyond the initial allure, these investments can be extremely risky. Lack of research, a highly competitive market, and thin profit margins can combine in a spectacular failure of investment. If you’ve been approached by a restaurant owner looking for money to expand, or you’d like to use your money to begin an entirely new restaurant, here are the essential factors you need to know before going all in.

Doing Your Research

Unless you’ve personally grown up in the restaurant industry or have detailed business knowledge on the ins and outs of running an eatery, don’t invest in someone who hasn’t opened and run a restaurant successfully before. Without firsthand experience, the restaurant is more often than not going to fail, sooner rather than later. Make sure you’re investing in an establishment with an operator that understands the business, and can do everything from finagling deals with the landlord to cooking up the main dish in the kitchen.

Volume-Driven Vs. Rate-Driven

Take a look at the customers who frequent the establishment, and find out their reasons for attending. Is it the quality food, or the low prices? Perhaps it’s a unique concept that turns dining into an experience, rather than just a meal. Understanding why customers frequent the restaurant in question will help you categorize it into one of two distinctions; a volume-driven restaurant which offers a higher bulk of product at low prices, and a rate-driven concept, which capitalizes on quality and individuality of products by offering them at higher prices.

The Restaurant Demographic

The restaurant industry will always be booming—people need to eat, and very often they don’t want to have to prepare it for themselves. Americans spend half of their food budget on eating out, and despite the major competition, the industry continues to grow; every time an establishment locks its doors for the final time, a new niche eatery is opening up right down the street. In order to hold your own against the competition, you’ll need to have a handle on your demographic and to determine your customers’ wants and needs.  Looking at your demographic means researching incomes, ethnic backgrounds, and education levels. All of these factors go into creating the ideal menu with the ideal prices.

Never-ending Expenses

There’s no end to the list of expenses that come along with a restaurant venture. Beyond securing the right venue (at the right price), somehow finagling the limited liquor licenses online still available in your chosen area, handling restaurant marketing and advertising costs, and working with the right food vendors, the money is consistently flowing. Need to hear more? Consider damages and repairs from unruly customers, spoiled and wasted food, and insurance costs to protect the business and your personal assets from legal liabilities. When you’re assessing a restaurant for investment purposes, take into account gross profits, food costs at present, the condition of the equipment in the restaurant, and how much you’ll need to spend on redecorating or repairs should you deem it necessary. This might not be the most enticing advice, but take it to heart: Only invest what you’re actually able to lose, because successful restaurant ventures are few and far between.

Running a restaurant is one of the most stressful endeavors an individual can pursue, whether you’re the owner or private online investor. According to recent reports, at least 60 percent of restaurants, bars and bakeries will fail within their first three years, making investments in this sector extremely risky business. There’s no singular way to ensure a booming restaurant business, as popularity can ebb and flow. There’s no denying that a successful restaurant can definitely bring profits to wise investors, but be prepared to navigate a plethora of pitfalls that stand in your way.

The post What You Should Know Before Investing in a Restaurant appeared first on Entrepreneurship Life.

How to be Assertive in a Professional Environment

 

Adopting a passive disposition may seem like a good way to promote a peaceful atmosphere in the office. However, being a little too compliant and submissive can cause a lot of things to remain unsaid which, in turn, can lead to internal conflicts, feelings of resentment and victimization, and other similarly stressful situations. An employee’s reluctance to speak out can also be detrimental to the company’s progress. Without the critiques and suggestions of assertive employees, your management will have a hard time addressing everyday problems and improving internal processes and procedures.

If you have a naturally passive disposition, attempting to be assertive when dealing with your colleagues can be a bit awkward. Don’t worry; this is perfectly normal. In fact, there are assertiveness training courses that can help professionals like you to practice assertive verbal and non-verbal techniques in an everyday setting. Joining one these classes will prove to be helpful in making the transition less stressful.

Now, being assertive doesn’t mean that you always have to be on the verge of stepping on other peoples’ toes. Instead of fearing offending others, assertive people bear in mind that their rights are equal to that of the person they are conversing with. This mentality compels them to speak honestly and respectfully and to listen to what other people are trying to say.

Here are some types of assertive verbal approaches:

Basic assertion

Stating your wants, needs, and preferences is basic assertion. These statements can begin with I want, I need, I would prefer, I’m interested, and many others. Even a simple yes or no statement is an example of basic assertion.

Contextual assertiveness

Contextual assertiveness informs the person you are talking to of how their actions are affecting your situation in life. Statements that make use of contextual assertiveness typically have 2 parts: objectively stating what the other person is doing, and concrete details of the effect of those actions. Sometimes, these can be followed by I feel and I prefer statements.

Emphatic assertiveness

Emphatic assertiveness highlights the speaker’s sensitivity and how much thought was given to consider the other person’s feelings. It is usually used by people in caring relationships.  The first part of an emphatic statement acknowledges the other person’s feelings and viewpoints while the second part is a basic assertion of your current situation, feelings, beliefs, or requests.

Escalating assertiveness

Instead of a single statement, escalating assertiveness makes use of several separate statements, each expressed with increasing firmness. This is useful in circumstances where you feel like someone is insistently or repeatedly undermining your rights. Escalating assertiveness can start with a request and followed by a demand, progress from an emphatic assertion to a basic assertion, or from a preference to a refusal.

In addition to words, non-verbal communication also plays a big role in being assertive. A person with an assertive personality strives to maintain direct eye contact, an open body stance, and honest facial expressions, such as smiling when pleased and frowning when unhappy. These movements invite the person they are conversing with to speak their mind freely and honestly.

The post How to be Assertive in a Professional Environment appeared first on Entrepreneurship Life.

SEO Trends All Entrepreneurs Should Know

Search Engine Optimization is a crucial part of any marketing strategy. A business is more likely to connect to customers if they land at the top of the search results. As search engines update their algorithms SEO best-practices are constantly changing. In trying to keep up with ever-evolving trends, entrepreneurs are left with questions which revolve around what has changed, how to make their businesses viable and how to increase profits in 2016. It is important to give time and attention to SEO but it should not swallow your entire efforts in digital marketing. SEO is about user experience. It is about delivering an optimized experience to the user.

Adding social media to the SEO plan

Social media optimization has added to the huge content bank from which Google with its modified algorithms can fetch original information relevant to the user. The new trend of optimizing a website on search engines through social media is also known as social engagement optimization. It is being predicted that the influence of social on search will only increase with time. Studies reveal that 92% of people trust word-of-mouth recommendation from a friend and in the case of internet users it can be a friend in a social media platform posting a recommendation. This recommendation on a social platform has the potential of being seen by a much wider audience. The greatest advantage of adding social media in an SEO plan is credibility.

Building social media presence

Factors which contribute to content optimization through social engagement include social queries, search queries, traffic generation and correlation. Users with a specific query will most definitely be directed to relevant sites. Additionally, they may search a particular brand in the search bar. In addition, Google optimizes links which are shared on Google Plus. Many make the mistake of confusing causation with correlation – Traffic is generated by followers on Facebook or Twitter who usually click on the link embedded in a post and stay on the page for sometime. They may return again to a website using social media streams.

Implied links versus express links

Backlink building is now comprised of express links and implied links. Implied links are references or mention of a brand without an explicit link. You can include these references in the body of a blog post or in a comment which refers to another brand’s coverage of a topic. Implied links are also known as “brand mentions”. When a keyword is directly hyperlinked it is called express link. Brand mentions have begun to play a more important role than express links when it comes to brand authority. When someone enters the name of your brand in the search bar of the search engine, the implied link building technique will optimize the brand. You can improve your search engine rankings with higher relevancy and trend-setting on social media.

Optimizing content for semantic search

In 2013, Google released a Hummingbird update where the new form of content analysis was revealed as semantic search. The focus is on the meaning of the content instead of the content components such as keywords and backlinks. Google has become more instinctive and precise when answering queries. Semantic search is also called “conversational search”. The immediate answer to a query is provided by the Knowledge Graph, a Google component. You can optimize content for semantic research in the following ways:

Change keyword research: To optimize content for semantic search it is important to focus on semantic keyword research. Adopt a three-tiered approach where you focus on core keywords, thematic keywords and finally the stem keywords. Core keywords are either synonymous or close to your target set. Thematic keywords include keywords which are related conceptually and the stem keywords include questions which people would search for.

Conversational queries and LT Keywords: Siri and Google reproduce the meaning of your questions and help you find answers to relevant questions. Long-tail will help you to expand your target market. LT keywords are valuable for business who want their business to rank in organic. But, before integrating long-tail keywords in the website content it is important to conduct keyword research.

Mobile-friendly SEO is crucial

It has become imperative for entrepreneurs to include mobile search SEO strategies in their business plans. Google is now penalizing websites which are not offering mobile services. In the recent times, there has been a sharp rise in the number of tech-savvy individuals who are using mobile devices to browse the internet. As an entrepreneur, your business will face a setback if you do not modify the web page for mobile phone screens.

Enhanced online security

Search engines scrutinize web pages, e-stores and blogs for the security which they provide to customers and visitors. Apart from improving your secure links, you may have to use HTTPS links instead of HTTP. This will improve your search engine rankings. You need to keep a tab on the security systems which are being used by the security team to keep the customer information safe.

Keep these SEO trends in mind as you endeavor to take your business to new heights. Assess the SEO shortcomings which could be affecting your business. Being prepared and well-informed beforehand will ensure that you are ahead of the competition.

Author Bio:

Piyush Charkha is the audience development manager of MarTech Advisor, the world’s leading source for marketing technology research, news, product comparisons & expert views. You can connect with him on Twitter.

The post SEO Trends All Entrepreneurs Should Know appeared first on Entrepreneurship Life.

Maintaining Mental Health and Productivity Balance in a Work-Space

I remember one of my previous jobs rather well. It wasn’t even about the fact it was sales oriented (not your usual dream job), but that the atmosphere on the premises felt toxic in a way. That alone made me think about quitting the job without having the obvious reason I can share freely and not worrying about being misunderstood.

I guess it all added up to it, the people and their attitude, the manager’s (lack of) insight into the daily flow, the absence of any proper eating and resting area and the aggressive lighting. It wasn’t nearly the worst place I worked at, but little things were off and it piled up.

That made me contemplate about the possible tweaks that could easily and often inexpensively lead to the functional office transformation. Repairing the weak spots can create a balance and a feeling of ease every employee needs.

Social dimension

Let’s start with the most challenging aspect of them all, to my opinion. The managers and their superiors should take active part in monitoring and designing a social plan, and presenting the prescriptive behaviour. Although it may sound harsh to you, it is quite common for a company to have a specific culture that they like to nurture and encourage among their employees. After all, it is also one of the key factors in choosing a new staff member.

The dynamics of interpersonal communication involve the respect of personal workspace, sufficient privacy level and respectful verbal demeanour. Lastly, comedic intermezzos are often a good way to loosen up the atmosphere, when appropriate.

Steady focus

Whether you’re suffering from some form of ADHD or the distractions often get the best of your professional focus, it is a valid topic to address workspace wise. The interior should be plain with modest decoration, or prudently coloured, so it wouldn’t grasp too much of our attention. We know about some soothing tints, like green, but how about productivity-boosting hues?

According to Feng Shui and expert psychologists, orange is the energizing agent you want in your working environment. Manipulate the details or wall colour to instil a sunnier attitude. Other factors that come into play when concentration is concerned are:

music and its volume
enclosures
noise muffling elements (rugs, wallwork)
office policy of quietness

 

The importance of exercise and private nooks

The majority of office jobs demand round the clock sitting, and some companies sadly also ask you to sign a clause that makes you conform to such conditions. I find this move thoroughly counterproductive as people inevitably get jittery and their productivity is bound to drop. Solution: just any exercise will do, even stretching. Investing in smaller piece of equipment such as stationary bike can make the employees pumped up for new business victories.

Separate kitchen and dining place where you can sit back and relax without obligations floating around you could help us to really unwind and recharge our batteries. Meditation or quiet room is a sorely needed space for many devastatingly stressed out businesspeople and I hear more and about the success of this concept, from close friends to respected newspaper article studies. Finally, a clean room is a proved technique leading to a clear mind. A handy set of steam cleaners would quickly facilitate these conditions.

Stress diminishment

If you thought we dealt with all workplace stressors by now, you are at fault unfortunately. The pressure we experience from the job matter itself and the goals that are constantly pushed upon us can have an adverse effect on our overall mental state. Dear bosses, recalibrate your targets and adopt a more realistic approach that’s flexible and above all, humane.

Light therapy

I never thought about the essential character of vitamin D sun produces and how people deprived of it frequently suffer from depression. The properties of natural light are also beneficial to women battling with extreme symptoms of hormonal imbalance that induce negative state of mind. So, think windows and maximise the natural illumination input.

Psychological strength and balance can often be interrupted under the pressure of emerging tasks and unhealthy atmosphere. Get to the right track with these sound advice.

The post Maintaining Mental Health and Productivity Balance in a Work-Space appeared first on Entrepreneurship Life.

In This Digital Marketing World, Don’t Forget Some Low-Tech Options

With more consumers utilizing digital platforms to learn about products and services, many businesses have switched their marketing efforts to the internet. Though digital marketing techniques such as social media, web content, and videos are all great ways to reach your target audience, neglecting traditional forms of marketing could work against you. While internet marketing is often a lot quicker and in some cases more affordable, there are some advantages to traditional marketing that digital platforms have not been able to replace.

What is Traditional Marketing?

Traditional marketing is best defined as any form of advertising that has been utilized by companies for many years and has a proven success rate. Some of the more common forms of traditional marketing might include:

Business Cards – business cards have been used for eons. It is an affordable marketing material that serves as a “mini introduction” to those you provide it to. With companies like Printastic, creating business cards with contact information is fairly easy to accomplish.

Direct Mail – Direct mailings are a big hit once again. Why? Well, because not too many people receive mail anymore. Paperless billing and online payment methods have reduced the need for mailed correspondence or invoices. Since customers don’t get as much mail as they used to, the chances of them receiving, viewing and responding to your advertisements are high.

Traditional = Tangible

Medical and scientific research has discovered that the average person can likely remember about seven to 10 things at once before they forget something. When you consider the amount of things that go on in a person’s day and the amount of time they spend searching the internet, the chances are pretty high that they could forget all about your company website or social media page. However, by providing them with a more tangible form or marketing like a business card, you’re essentially increasing the chances that they’ll remember your business in the future.

What’s great about traditional marketing resources like business cards is that they are very affordable and easy to customize. Now, not only will you have an interactive, mobile-friendly website and social media page, but you also have a business card that will provide them with the necessary information to reach out to you when they need your services. This makes it easy for consumers to remember and pass the information along to others that might be interested.

Traditional = Personal Connections

Building relationships with your customers is ultimately how you make a name for yourself in your industry. Though utilizing platforms like social media are great for developing a social connection with your target audience, nothing trumps the impact of face-to-face connections. Attending networking events, participating in community events, and other traditional marketing strategies will help you build better connections.

When people can actually put a face and a voice with the name, they feel more inclined to do business with you. Face-to-face conversations allow people to see the sincerity in your face and hear the passion in your voice as you talk about your brand and how you can service their needs.

Traditional Includes All Audiences

Here’s the other thing about online marketing – not everyone is tech savvy. In order for a customer to find your business, they’ll need to have a computer or mobile device and an internet connection. Not to mention they’d also need to be familiar with how to input the right keywords to generate search results with your company page on it, create social media accounts to interact with you through other platforms, and utilize online applications to do business.

Though the world is clearly relying on technology a lot more than in times past, not everyone is willing to or informed enough to utilize the internet. However, traditional marketing avenues such as flyers, postcards, direct mail campaigns, and so forth are sources that everyone can use without needing to take too many steps or learn too many “new tricks”.

Phasing out traditional marketing altogether could cause you to miss out on a lot of business. The key to building your brand and essentially growing your business is to stand out from the competition, build connections, and fulfill a need (or want). In order to get to that point you must first be recognized, and maintaining your digital marketing strategies while also incorporating traditional forms of marketing into your branding strategy will help you to do just that.

The post In This Digital Marketing World, Don’t Forget Some Low-Tech Options appeared first on Entrepreneurship Life.