Mohit Tater's Blog, page 566

Big Data & Risk Management

The Big Data age is finally here. Information is currently available in unbelievable proportions measured in what is globally known as zettabytes (ZB). One zettabyte represents a billion terabytes. The incredible thing is that the information proportion is still growing exceptionally.  In fact, the IDC revealed that global data would increase from 23ZB in 2017 to 174 Zettabytes by 2025.

Depending
on the type of your organization or the industry you are in, you could be
having massive volumes of internal and external data readily available for
creating viable projections, mining, and applying predictive analytics.

Using
data gives entities the power to boost the customer experience, effectively
direct operations, and enhance income streams. Generally, the health of your
organization improves significantly when data is assessed accurately. Furthermore,
big data is an essential and powerful risk management tool.

Consider
the various human interactions that generate data, including vendor
transactions, financial interactions, app experiences, emails, webpage views,
and social media posts. These interactions offer an excellent opportunity to
obtain organizational risk insight, which facilitates the reduction and
assessment of threats.

Once
your business uses big data in managing risk, you will get a comprehensive
overview that assists you in structuring your financial revenue streams. This
means that in case you are utilizing big data in managing risk, you may not be
utilizing all that information to benefit your company.

How to Boost Risk Management Using Big Data

To
comprehend how you can utilize big data in organizational risk management, it
is vital to assess the critical risk management principles.

Risk is virtually part of every company’s decision. Avoiding risk is difficult, particularly when a business is seeking to diversify products, achieve a new goal, or grow. Nonetheless, the decision-making process regularly involves uncertain results. ISO 31000 defines risk as to the impact that uncertainty has on objectives.

The
answer to dealing with all that uncertainty lies in risk management. The
main risk management elements are prioritization, evaluation, and
identification of risks, and not to mention, the steps involved in reducing the
negative risk aspects such as controlling and monitoring. Each
of these aspects in risk management boasts a direct correlation specifically to
the use of big data.

The
sizeable historical data stores and real-time big data analytics deliver a
considerable system for extracting useful information instantly. When
integrated with robust analytics that analyzes potential risks, companies can
reduce uncertain objectives while increasing their clarity in making decisions.

Big
data can be applied across different industries as opposed to just the fintech
industry, which for a long time has been using data systems in weighing risks
and evaluating opportunities.

The
application of big data in managing risk can prove useful in various industries
including e-commerce, manufacturing, retail and healthcare and can be used in a
wide array of corporate threats, including regulatory risk and business
impacts.

Big Data Applications in Specific Risk
Management

Vendor Risk Management: Third-party associations can generate regulatory problems, as well as pose a threat to your company’s operations and reputation. Vendor risk management helps you in evaluating the severity of risks, selecting vendors, and creating internal controls for mitigating risk.

Money
laundering and Fraud prevention: predictive analytics
give a comprehensive and precise technique of preventing and mitigating suspicious/fraudulent
activity, which is necessary in a period where money laundering actors are
applying sophisticated methods. Numerous significant data risk mitigation and
management methods are used by governments and global lending entities,
including unit price, text, unit weight analytics, web, and trade partners’
relationship profiles that are useful in identifying shell companies.

Spotting
Churn: Churn is a significant organizational risk. Losing
customers affects the bottom line considerably. In a white paper, Fred
Reichheld claimed that customers enable a business to generate more profit
every year they stick with a given company. For instance, a 5% rise in the
retention of customers in the financial services industry produces a profit
increment of over 25%.

Credit
Management: Credit management
risk can be reduced by assessing the data relating to both historical and
recent expenditure, not to mention the patterns of repayment. New sources of
big data, including customer interactions with banking or financial
institutions, mobile airtime purchases, and social media behavior boost the
ability to analyze credit risks.

Manufacturing
sector-related operational risk: big data can provide
various parameters that help in assessing supplier dependability and quality
levels. Sensor technology data can also assist in detecting costly production
defects early enough.

Real
Estate: Even though location is highly vital, determining the
ideal spot can be a risky process. Starbucks is among the well-known leaders in
the application of big data to grow. The company utilizes a predictive tech
platform that assesses various demographics, including average income, maps,
and traffic patterns in the recommended location, effects on the other stores
around, and identifies the profit and feasibility potential of new store
openings and real estate purchases.

With that said, is your company leveraging predictive analytics and big data in managing risk as well as minimizing your uncertain organizational outcomes?  Bear in mind that the risk management applications, such as big data, are limitless and ever growing.

Author
Bio

Ken Lynch is an enterprise software startup veteran, who has always
been fascinated about what drives workers to work and how to make work
more engaging. Ken founded Reciprocity to pursue just that. He has
propelled Reciprocity’s success with this mission-based goal of engaging
employees with the governance, risk, and compliance goals of their
company in order to create more socially minded corporate citizens. Ken
earned his BS in Computer Science and Electrical Engineering from MIT.
Learn more at ReciprocityLabs.com.

The post Big Data & Risk Management appeared first on Entrepreneurship Life.

5 Keys to Thriving at a Trade Show

Attending a trade show as a vendor provides you the chance to
meet and great a month’s worth or prospects in just a day. With so many eyes
falling on your booth and seeing what your company has to offer, trade conventions
provide you with the opportunity to add a large number of new customers.
Success at a trade show doesn’t happen by accident, however. If you’re looking
to do better than just getting by at your next trade show, these tips will
position you to land clients like you never have before.

Find the Right Show

The best presentation in the world won’t do you any good if
you’re giving it at the wrong convention. While it can be tempting to opt for a
highly focused trade show, and such events have their benefits, if you are
being forced to choose between a small, niche show or a larger event with
significantly more traffic, the latter is often the better option. More eyes
means more potential customers, and you’ll get the chance to meet with
potential clients who may never have thought they needed a company like yours
until they met you and as such would have skipped the niche show.

Set a Budget

It can be easy for the costs of your trade show experience to
spiral out of control if you aren’t careful. If the show is not local your
starting costs will be high just for transportation and lodging, so you should
be sure that there is no wasteful spending occurring on top of the essentials.
Create estimates for the new business you expect to garner from the show and
make sure that your budget is set at a number which can be justified by those
new clients.

Order Your Supplies

On a busy showroom floor, it can be a challenge just getting customers to stop by and hear what you have to say. An eye-catching booth layout is essential, so plan out your booth in advance and acquire everything you need for it with enough lead time to account for delays. If you are going to have promotional items, which is recommended, make sure that you order enough for the entire event. Finally, make sure that you order heavy duty shipping cases to transport your gear safely to the venue and avoid the nightmare of finding that key elements of your set-up were damaged in transit.

Practice Before You Go

Time is of the essence at a trade show. Your potential clients will be stopping by many booths each day and so time wasted at your booth will hang in their mind negatively as time they could have spent seeing other potential products and companies. This is why it is essential to practice your pitch until it feels as natural as can be. With each run, you’ll identify strong and weak elements of the pitch until you finally find your way to a streamlined version which gets your information across as quickly and as easily understood as possible.

Promote in the Run-Up

The best way to make sure that you have a steady stream of
visitors is to get attendees looking forward to your booth before the event
even begins. The easiest way to drive interest is to promote your
appearance across social media in the days and weeks before the event, as
well as while it is underway. Make use of location tagging and
industry-relevant hashtags to get the right users looking at your posts.

A successful trade show
provides a platform for your company to take off to another level. If you land
several long term clients the costs of the trade show will be paid back many
times over. If you follow these tips you can attend your next show knowing that
you’ve done everything you can to maximize your chances of having that level of
success.

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Team Building – A Fun Solution for A Serious Problem

When coworkers at a company are failing to communicate or work
together it can have disastrous effects on the bottom line. Open lines of
communication and strong relationships between employees are essential parts of
success. When a company is struggling to remain cohesive, team building
activities are a fun solution which brings the whole group together all while
having a great time. When you’re able to combine a great time with effective
methods of increasing your company’s productivity going forward you simply can
not beat that experience. If you’re in the market for a fun company activity,
consider these seven outstanding options.

1)     Lip Sync Battle

Sometimes the best team building activities are as simple as
getting everyone together in order to have a great time, and there are few
times as great as a lip sync battle. A lip syncing competition is about more
than just mouthing the words, however. The best teams put on an entire
choreographed show to accompany their songs. Your employees will love watching
their friends and coworkers cut loose.

2)     Game Night

Board games are a hobby on the rise and there’s never been a
better time to get into it as more and more outstanding games are printed every
year. The days of hours-long frustration marathons over the Monopoly board are
in the past. Modern games offer diverse experiences so there’s something for
everyone. Gather your employees together and let them work on their problem
solving and critical thinking skills all while having fun and building bonds.

3)     River Rafting

Sometimes what your company needs is a day outside of the
confines of your walls, and floating down a river together is a fun and healthy
way to do just that. Whether you opt for an exciting ride in rafts through
rapids or a lazy day of floating a gentle river in tubes, your employees will
love the opportunity to get their feet wet and unwind on the flowing water.

4)     Office Cook-Off

A love of cooking is common among people of all genders, ages
and social classes, which means no matter what your industry, there’s a good
chance you have several employees who love to cook and bake. Schedule a party
for the whole company and offer the opportunity for employees to compete in a cooking
competition. Those who love cooking can show off what they’ve got, while
everyone will love the chance to enjoy delicious food and get to know their
coworkers in a more relaxed setting than a normal workday. 

Another cooking related option is cooking classes for team
building. These classes are usually held by a professional chef and engage
employees to learn to cook special dishes while networking and having fun. At
the end of the class, all employees enjoy the fruits of their labour and
appreciate a meal with others. Cities that are considered to be company hubs
have more of these options. Cozymeal, a nationwide cooking classes marketplace,
for example, offers team building cooking experiences in many of such cities
such as Los Angeles and NYC.

5)     Laser Tag

One easy way to bond together as a team is to literally team up
against an opposing force. When you schedule a day of laser tag for you and
your employees you get to work together to take on your laser tag opponents,
and unlike paintball, there are no actual projectiles being fired so you don’t
have to worry about any pain if you get eliminated. 

6)     Local Tour

You may be surprised to learn how many of your employees have
not seen some of the most popular tourist attractions near your office. Look
into tour companies in the city your business is located in and consider booking
your employees for a guided tour around the biggest landmarks. Approaching your
home city with the eyes of a visiting tourist allows you and your employees to
see it an entirely new way, and even take on new experiences that would
normally be avoided for being too touristy. Taking a tour together allows your
staff to learn about their city and build a series of memories together which
helps to unite them together as a single cohesive unit.

7)     Escape Room

If your goal for your team building exercise includes helping to build valuable skills in your employees at the same time that they are simply enjoying a day of fun, then you can not beat an escape room. Each escape room presents a series of puzzles which have to be solved in order to progress and ultimately unlock the door out of the room. Most rooms will feature many wildly different puzzles, meaning a diverse series of solutions. This provides every employee a chance to shine and encourages everyone to work together and problem solve creatively.

If you’re ready to schedule your company’s next team building
outing, consider one of these fun activities. Your employees will have a great
time, and your bottom line will see the benefit of their time together.

The post Team Building – A Fun Solution for A Serious Problem appeared first on Entrepreneurship Life.

Give Business Travelers What They Want, and Grow Your Company

It’s
a popular misconception that people who have to travel for business dislike
doing so. Although there are certainly some drawbacks to having to be on the
road for work, a recent survey revealed that 90 percent of people actually
enjoy traveling for work, assuming that everything goes smoothly.

If your company caters to business
travelers, or if even part of your market is business travelers, understanding
what they want and what makes them enjoy their business trips is a key part of
your success. Whether you operate a restaurant, lodging, transportation or
other service that serves the business travel market, then, prioritize the
following features, and you will attract more customers and keep them coming
back.

Convenience

Business travelers are always looking for convenience, from selecting where they want to stay to how they travel from point A to point B. Making things as simple and convenient as possible for your business customers will keep them coming back. This could mean everything from offering expedited services for business travelers (think quick service lunch menus at restaurants, for example) to providing features that business travelers demand, such as access to printers and copying services, adequate workspace, or information about local services and attractions.

Consider how this might work for a short-term rental, for instance. While many business travelers opt to stay in a hotel, if you have a short-term rental near a major business destination like a convention center, use that in your marketing. Highlight the proximity of your location to attract travelers, and then provide business friendly features such as high-speed internet, office equipment, and detailed information about the local area to make their experience as convenient as possible.

Simplicity

Business travelers are busy, and don’t have a long time to spend standing in line or navigating cumbersome processes. Therefore, your business needs to focus on simplicity, and streamlining the things that business travelers need to do on their trips. For example, if you offer car rentals, your car rental reservation software should make it as quick and painless as possible for travelers to reserve a car and arrange for pickup. Offering additional features, such as automatically adding receipts to expense tracking software, should be a standard offering as well. Time is money when traveling for business, and travelers don’t want to waste time on cumbersome or inefficient processes that should be simple.

Loyalty Rewards

Another of the most common requests from
business travelers is to be rewarded for their loyalty. Frequent flyer miles
and hotel points are some of the more sought-after rewards, but even as a small
business, you can reward business traveler loyalty with reward programs. Offer
discounts and perks for repeat business to show your appreciation for their
continued patronage, and keep them coming back for more. The more flexible and
generous the rewards, the more appealing that your business will be.

Food

It
might seem strange, but feeding business travelers is almost always
appreciated. A complimentary breakfast is one of the most requested services
from hotels, and if you are in the lodging business, it’s almost a requirement
to stay competitive. Even if you don’t have a hotel, think about ways that you
can provide some sustenance to business travelers. Providing snacks and bottled
water when they pick up their car, for example, can help stave off hunger until
their next meal and increase their satisfaction. Stock your short-term rental
property with plenty of coffee, tea, water, and single serving snacks to help
travelers who have to work late. Anything you can do to keep business travelers
fed will go a long way toward keeping them happy.

Wi-Fi

It might seem obvious, but Wi-Fi is a must
for business travelers. If you can, offer free, secure Wi-Fi in your business
to help them stay productive on the road.

Pleasing business travelers really comes down to finding ways to make travel more convenient, less stressful, and more comfortable. Anything you can do to achieve those goals and make traveling for work more pleasant is likely to make an impression, and ensure that your company or service is the first companies turn to when making their business travel plans.

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Why Packaging Matters In Business

Don’t judge a book by its cover is a dictum that is known by most but very
few abide by it. And that’s also the case when it comes to business. We live in
a world where we want what we are attracted to, and that includes marketing.
Simply put, the companies that take time to package their products securely and
attractively will always attract the most customers as opposed to one that
doesn’t do so.

That said, you should always strive to be on top of your game as far as
packaging is concerned, especially if you are in a sector of business marred
with cutthroat competition. Below is precisely why packaging matters to an
entrepreneur.

Safety attracts more customers

If the packaging is safe, then the chances are that more customers will be willing to purchase your products. Why is that so? Well, for starters, no one wants to buy a product that has a very high chance of being damaged during transportation. Also, if the packaging is of the highest quality, like the ones you can get from Bolt Boxes, then chances are that the product inside is also of the highest quality.

In other words, investing in great packaging that does not only look easy on
the eyes but has all the safety guidelines checked off will most certainly sway
customers to buy them more. This will most certainly be to your advantage.

Brand recognition relies heavily on packaging

We live at a time where making an impression online (and for the right
reasons) is just as important as doing the same offline. One way of creating
buzz on social media is by having attractive packaging. When your target
group sees what you have to offer and fall in love with it, then the chances
are that you’re off to a good start. And it all starts with the packaging.

For this to happen, you’ll start by studying your target group as well as
the contemporary trends. Once you’ve done so, you’ll be required to get your
hands on some gifted designers to make your packaging something that will
attract clients with the least amount of effort (and money).

Beautiful packaging cuts down marketing costs

Still, on buzz generation, it is essential for you to note that the best way
of marketing is through word of mouth. Therefore, creating a package that is so
attractive to the point of sparking conversions should always be your number
one priority. Why is that so? Well, for starters, the people who talk will not
ask to be paid. Secondly, an attractive package that is always on peoples’
minds will always have a way of selling itself because the urge to try out your
product will come quite naturally.

You’ll stand out with ease

Once again, the market today is the most competitive the world has ever
seen. Therefore, any advantage that you can get over your competitors ought to
be used to the best of your abilities. First things first, the target group
will always compare your product to those being advertised by your closest
competitors because they are always spoiled for choice. Therefore, any edge you
get over your competitor will mean a huge profit margin for you and your
business.

As reiterated above, packaging and labeling are fundamental aspects of any business and should, therefore, be taken with a pinch of salt. Sometimes investing in good packaging comes at an extra cost. If the latter is the case, then it would be in your best interest to always remember that the investments you are making at the moment will always pay off in the future.

Since most entrepreneurs have no idea about how to design the perfectly
safe, easy-on-the-eyes packaging, they should always seek the services of
accomplished graphic designers to help with the packaging. They should also
make a point of finding the right boxes which they will use to carry their
products.

These boxes ought to be very safe and long lasting. If you have no idea
where to find an excellent graphic designer to help you out, then it would be
in your best interest to use the Internet to find them. You’ll always find the
best freelancers willing to work for you at an affordable rate.

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The Importance of Having an Effective Lead Generation Strategy

Utilizing
Strategies That Can Generate Excellent Leads – How Effective Techniques Can
Benefit a Business

If an entrepreneur wants to generate leads, marketers can examine the needs of customers, test an effective contact form, use tools that could study important statistics, attract customers who may offer referrals and create localized webpages that feature excellent reviews. When advertisers implement these strategies, the experts can increase conversion rates, augment a website’s traffic and boost the subtotals of many orders.

Increasing Traffic and Generating Extra Leads

In order to boost a website’s traffic, experienced marketers may create innumerable backlinks, customize meta descriptions that feature various keywords and share a website’s links. When you develop new backlinks, you should establish the links on sites that feature relevant content and important keywords. Additionally, you can incorporate relevant anchor texts into the fresh backlinks. These techniques may boost a website’s rankings in the search engines, and the strategies could also augment a site’s conversion rates and optimize the authority of each backlink.

Examining the Benefits of Content Marketing

Generally, content
marketing can tremendously increase a website’s traffic, boost sales, improve
the experiences of buyers and augment the number of customers who frequently
visit a website. In order to generate many new leads, you may add informative
content to your websites, and certain articles can examine the benefits of many
services, relevant updates, the experiences of other buyers and a description
of your company. Content marketing may swiftly augment the amount of guests who
share a website’s links. Consequently, the effective strategy can attract many
new visitors who are ready to try a company’s services.

Developing a Website That Is Ideal for
Customers

When a business customizes new strategies that could generate leads, marketers should create a website that features organized guides, easy-to-use navigation and many internal links that could optimize a site’s rankings. The website can also contain a site map, and once a marketer creates this section, search engines may swiftly index new webpages and increase the rankings of the updated website.

Ideally, a company can
also develop localized webpages, which may describe a geographic area and the
opinions of local customers. The localized webpages can also offer temporary
discounts for individuals who reside in certain geographic regions, and various
reports have indicated that localized sections may boost a website’s conversion
rates by more than 38 percent. Moreover, the custom webpages could
substantially increase the revenue that each customer generates, and the
localized sections may encourage many guests to frequently visit the website.

Creating Incentives

By offering important
incentives, a business can tremendously increase the number of visitors that
turn into fresh leads. According to various studies, incentives may augment a
company’s sales by more than 50 percent. The technique can also increase the
number of customers who share a website’s links on numerous social media
networks.

Considering the Needs of Each Buyer

When an entrepreneur
customizes a strategy that could generate new leads, the business can research
the interests of various customers, ideal solutions that may benefit clients
and numerous suggestions. These techniques will allow a company to offer
comprehensive solutions that meet each customer’s needs, and various surveys
have indicated that these strategies can eventually double a website’s
conversion rates.

Contacting Customers and Offering New
Information

If an individual has
not chosen a company’s services, the business can regularly send emails that
describe custom solutions, offer free trials, compare various services, feature
custom messages and advertise upgraded services. In order to generate extra leads,
a business may offer small rewards for guests who send responses, or the
company could send informative guides to customers who try certain services.

Utilizing Techniques That Involve Split Testing

Split testing enables marketers to swiftly examine the effectiveness of numerous strategies, and study the profitability of various advertisements, websites that feature unique designs, several infographics and videos that advertise numerous services. Additionally, you could easily examine the conversion rates that each webpage generates, and subsequently, you may customize certain incentives, add summaries that describe informative articles, integrate new links and offer useful tools that could optimize conversion rates.

Examining Various Statistics and Studying the
Effectiveness of Each Strategy

You can add numerous
tools that will study the duration of each customer’s visit, links that guests
click, the number of buyers who are using smartphones, the percentage of leads
that generate revenue and the number of guests who frequently visit the
website. Moreover, the tools could indicate the percentage of customers who
only complete certain sections of each contact form. When you customize a
contact form, you can eliminate questions that could reduce the number of
leads, or you may add new features that can optimize conversion rates and
revenue.

By utilizing certain tools, you could examine the number of customers who view certain articles and various advertisements. You can also determine each site’s bounce rate and the amount of visitors who share a website’s links, and while reviewing these statistics, you may study the interests of customers, informative articles that could increase traffic, the effectiveness of localized websites and your return on investment.

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888poker — Here’s Everything you need to Know

For gambling lovers, the internet offers a fantastic opportunity
to play one of the most the most beloved (and most exciting) casino games,
poker. There are now many places where players can enjoy their favourite game
online — but not all are equal in quality and entertainment value.

One of the most popular? That’s 888poker.

Operated by Gibraltar-based 888 Holdings PLC, 888poker was
launched in 2002 as Pacific Poker and quickly became a valuable addition to the
888 network which includes casino and sport editions. It offers plenty of game
variations such as the ever-popular Texas Hold’em, Omaha (High and Low) and 7
Card Stud Poker, as well as sit & go games and tournaments.

888poker can be played on a variety of different platforms, with
both desktop and mobile options available to all its players.They have won the award for Best Poker Operator from EGR Awards – 3 years running – and currently have more than 10 million registered users.

How to play

Registering for 888poker is easy. Like other sites of its kind,
you’ll have to create a username and password to sign up for a 888poker
account. Once you’ve registered, you can begin playing games immediately.

888 accepts a variety of banking options to make your deposit.
These include Visa, MasterCard, local debit cards, ApplePay, Wire Transfer,
PayPal and more — in fact there are 40 different ways to make a deposit. Limits
for most options start at $10-20.

888poker offers two bonuses as a welcome gift for new players;
it’s a great opportunity for players new to 888poker – or even the game itself.
The site offers $88 free with no deposit needed, starting with $2 in real money
and $6 in tournament tickets. A new player will then receive $8 increments
based on the bonus points the accumulate over a 90-day period.

After you’ve made your first deposit, 888poker awards you an
additional bonus that will double your money, as well as giving you free
tournament tickets.

Cashout options for 888poker include Visa, MasterCard, ApplePay
and more. It’s important to note that cashouts can take up to a week to
process, and the minimum cashout is between $10-$25. Depending on your level of
‘authentication’ (a process involving various standard ID checks, for security
purposes), you can cash out between $5000-$50,000 a month.

If you enjoy the site and decide to refer a friend, 888poker will
give you a $10 bonus as well as a free tournament ticket for a chance to win
additional prizes.

What to play

If you’re new to the site, or poker itself, 888poker have you covered. Their free online poker offering enables you to play risk free and build some confidence. 

For poker-lovers, 888poker has several different games. The clear
favourites, of course being Texas Hold’em and Omaha, as well as 7-Card Stud,
Omaha Hi/Lo, 7-Card Stud Hi/Lo and 2-7 Open-Face Chinese Poker.

Another popular option for game play is Snap Poker — a fast-fold
poker game designed exclusively for 888poker, which reduces waiting time by
dealing a player new cards the minute they fold. 

There are 3 options to play – a download, an instant play room and
mobile poker. Special features for the site include webcam poker tables, 3D
poker tables, the ability to play up to 4 tables simultaneously and the option
to show your folded cards.

Try out a tournament

888poker offers a range of online tournaments, including sit &
go, multi-table, heads-up, satellites and more.

A popular option is The Typhoon — a $55 buy-in which includes
5,000 starting chips as well as a guaranteed prize pool of $4,000.

For those on a budget, The Goldfish is a great choice; a $1 buy-in
which includes 5,000 chips and a prize pool of $500.

And for those online high rollers there’s The Whale. The buy-in
for this tournament is $600, which gets you 10,000 and has a guaranteed prize
pool of $500.

One of the benefits of the 888poker site is this variety in
tournament opportunities for almost every prize point and experience level.

Join the 888poker club

The 888poker club is the site’s unique version of a VIP program –
and a great opportunity for their regular members to receive a variety of perks
and bonuses for continued play. It’s a tiered system with 500 levels. Users
gain points, and move up levels, simply by playing games, completing challenges
or betting on sports.

There are tournaments for every five to ten levels up, with prize
pools as high as $10,000.

From level 5 and upwards, users get to enjoy daily free rolls.
Every five levels a user climbs is rewarded with a prize scratch card, where
you can win everything from tournament tickets and cash bonuses to 888poker
club points and live bet bonuses.

There’s no fee or registration required for the 888poker club —
simply start playing and you’re in.

It’s time to give it a go!

There are so many reasons to try out 888poker. From veteran
players, to those who’ve never tried the game, 888poker offers high
entertainment value for a range of budgets and interests.

With two different bonus offers available for registering, you can
test out the website with real money — and once you’ve begun, you’re already on
your way to winning more bonuses through the 888poker club.

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5 Digital Marketing Strategies you should Invest in

Marketing
has gone digital – with all your potential customers being constantly online,
investing in digital marketing is the only way to survive and thrive. However,
digital marketing might sound a bit ambiguous and volatile to a novice. You
can keep following the trends endlessly, or might become stagnant by repeating
the same things, over and over again, turning the digital marketing
initiatives redundant as a whole. If you are just getting started, all the
different digital marketing activities seem overwhelming and confusing – what
to act upon first, how to get it right, and most importantly, how much money
to put where, and how to measure ROI.

The elements of digital marketing best suitable to a business depends on the customer personas and specific business goals. However, here are 5 tried and tested digital marketing strategies you should invest in, irrespective of the stage you’re at –

Content Marketing



Social Media Marketing



Search Engine Optimization (SEO)



Conversion Rate Optimization (CRO)



Marketing Automation

While
the first three strategies form the pillars of digital marketing, the latter
are necessary value addition tactics to your digital marketing plan. Read on
to know more –

Content Marketing

Even before the advent of digital era, content
was considered “king” and it still is. In fact, digital penetration has
maximized the reach and considerably reduced the distribution cost, raising
the ROI exponentially. No wonder, content marketing is considered an integral
part of digital strategy.

With time, content has evolved into various
forms and the way people access it has changed a few times over. Yet, it has
remained relevant – it has facilitated almost every other marketing strategy,
be it SEO or Social Media Marketing, or Email Marketing, or CRO. Logically so,
the content marketing investments lead to compounding returns. Only limitation
– if you decide to invest in content marketing, start early, and be
consistent; the ROI might be hard to track in early stages.

Content marketing can provide value to your
business at every step of the marketing funnel – from awareness to evaluation
to purchase. It goes even beyond the sales point, to engage consumers in
post-sales services, thus building brand loyalty and opening up a medium to
reselling and upselling, making it the best long-term strategy.

Social Media Marketing

If content is the “king”, social media is the
“queen” of digital marketing bouquet. People are always online, but they have
lesser time than ever. Social media is an effective tool to deliver your
content, to engage with consumers and to drive desired results, with the short
attention span consumers have.

Again, social media marketing requires low
investments, and can help you connect with consumers – tune in to their
opinions, deliver faster services and drive targeted traffic. Most active
social media channels are SEO-integrated, and help build you higher visibility
and brand authority over time.

With easy-to-use insights and analytics tool –
social media marketing has evolved into a matured customer relationship medium
as well.

Search Engine Optimization

Search Engine Optimization (SEO) is one of the
oldest tactic in digital marketing strategies. So much so, that it lays the
foundation of internet, along with content marketing and social media
marketing. Search engines (like Google, Bing, Yahoo) are most reliable and
quickest way to find any information you may require (and even the information
you don’t “necessarily” require – Let’s
admit, you have searched cat videos at least once in your life.)

Whether your business is global or local, big
or small – SEO is indisputably one of the best digital marketing strategies to
invest in. The search algorithms are revised at regular intervals, which make
SEO the best ground for a fair play. SEO might demand high investment in terms
of cost and time, offering lower ROI initially; however you can start small
and still reap benefits.

By implementing best SEO practices, you can
create a steady stream of organic traffic, claim new opportunities, stay ahead
of your competition and earn more money over the long haul.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) can be
considered to be a true love-child of digital marketing and user experience.
As the awareness about effectiveness of digital marketing increases among
business owners, the focus has shifted more towards the overall experience
than individual elements of creation and distribution.

Essentially, CRO is a system of practices,
implemented to turn the website traffic into sales, or to “convert” visitors
into customers, or take a desired action on a webpage.

While content marketing, social media
marketing, and SEO practices can drive traffic to the website, the consumer
journey is still incomplete till they make a buying decision. A low conversion
rate can be detected by high bounce rates, cart abandonments, high form
fall-outs, and low engagement rates. To optimize the conversion rate, one
needs to break down site navigation and conversion flow into logical,
sequential subparts and make improvements through A/B testing to fix the flaws
and deliver a seamless experience and guide visitors towards desired actions.

Marketing Automation

As you scale your digital marketing
initiatives, it’s hard to keep track of a growing team and ensuring that best
practices are being followed at every step of the process and the results you
derive are optimal. That’s where marketing automation steps into the picture.

Marketing automation refers to using software
to execute various digital marketing tasks (like social media publishing,
email marketing, digital ads, etc.), while putting minimum to no manual
efforts at all. Most of the marketing automation software available are
equipped with advanced analytics and reporting tools.

Using
marketing automation saves time and effort, eliminates chances of human
errors, aids the sales and CRM teams, enables personalization and makes your
entire marketing efforts scalable and trackable. Together, these benefits
increase the ROI and generate new business opportunities.

Investing into digital marketing is no longer a choice for businesses today. But investing smartly with a tested strategy can give you more bang for your buck.

The post 5 Digital Marketing Strategies you should Invest in appeared first on Entrepreneurship Life.

7 Ways A Clean Workplace Affects Your Employees Performance

Whether you’re an employer or an HR professional, you should always look into more ways on how you can improve upon your employees’ performance.

There are plenty of factors that contribute to the quality of work that an employee gives. Although the individual capability has a lot to do with it, most of the time it is the environment or other external factors that have a greater effect on employee performance.

One of the ways that the environment can help better employee performance is through keeping it clean.

There are several ways how a clean workplace affects the quality of work of your employees. Although this isn’t the first thing to come into people’s minds, cleanliness is an important factor to consider in employee well-being.

Read on below to find out how a clean office affects work performance.

1. It can boost morale

When an employee is working in a clean workplace, it has a significant boost to their morale and their general mindset.

It gives them the refreshing feeling of a clean slate that enables them to get a fresh start for the day.

A person’s mood and mindset can heavily influence their work productivity which is why employers or HRs should look into ways to better people’s moods in the office. The simple act of maintaining a clean workplace does the job quite well.

A clean workplace makes the office space more professional and respected. In turn, employees will treat themselves and the work that they do with the same reverence as the environment encourages them to do so.

2. It reduces absenteeism

When the office is kept unruly and dirty, it can be an unpleasant experience for everyone ‒ and not just in the aesthetic sense of things. It will also be unpleasant to everyone’s overall health.

Given the fact that dirt is where a lot of germs and bacteria grow, it makes people sicker to work hours upon hours in a dirty workplace. Thus, if you have a dirty workplace, chances are that you will find a lot of your employees may easily pass on their sickness to one another. This can grow into a full-blown epidemic in the office and will reduce overall office productivity levels.

On that note, if you have a clean workplace, then you aren’t encouraging germs and bacteria to propagate in your office. Hence, the number of absences is reduced and workers will remain productive.

3. It motivates the employees

Aside from how a clean office boosts morale among employees, it also creates a sense of motivation for them. As mentioned before, a clean office makes it appear more dignified and respectable establishment which influences employees’ mindset.

Thus, keeping it pristine will encourage them to act like the professionals that they are. With a clean workplace, it is much easier to focus on the job and motivate oneself to do the work well instead of getting distracted by other things.

If you’ve got great decorations and interesting architecture in the office, all of that will be lost in the mess. Thus, employees will lose the will to do great work when the work that the office receives isn’t even good enough to reflect on the status of the employees.

4. It makes employees happier

Given the fact that a clean office boosts morale and motivates employees, then it is a no-brainer that it will also make employees happier. When employees are happier, then they are much more motivated to do the job and vice versa.

After all, employees spend a lot of their hours in a week right inside their workplace. It should be important that they associate positive feelings in the workplace. According to MaidSailors, an office cleaning provider in NYC, you can easily achieve this by regularly cleaning your office.

With job satisfaction of employees at a much higher rate, they can work better and more productively. Of course, other workplace benefits are great ways to make employees happier to so if you can, provide as many of those as possible.

5. It helps you concentrate at work

If you have a cluttered and messy workspace, then everything can feel quite claustrophobic. If all the items aren’t organized and kept in the right places and are left lying around everywhere, it can be distracting to employees.

Aside from that, it is also a safety hazard when items aren’t stored in the right places. Besides, it’s not like even without the mess, it’s any easier not to distract employees from all kinds of things. Don’t make it any harder by keeping a cluttered office.

Make sure that you encourage employees to throw their trash as soon as they are done with it. Always make it a habit to throw the trash out and commercial cleaning services aren’t all that bad either.

6. It boosts employee engagement

A lot of the times, the reason employees quit their jobs is because of the environment and the people that they work with.

If you have a gloomy atmosphere coupled with a small and dirty workplace, none of these can entice an employee to stay at their jobs. Thus, if you want to keep the better members of your team, then treat them with the right respect as professionals and provide them with the tools and the atmosphere and environment that can give them the chance to be high-performing employees.

If you take care of both the environment and the welfare of your employees, you are sure to retain your employees for a much longer time than you would otherwise.

7. It improves productivity

Employee performance is essentially their productivity levels and the quality of work that they produce.

If you keep the environment that they work in consistently clean, then you are sure not to disturb their productivity levels. In fact, you can even contribute to the improvement of their level of productivity because you are giving them the right conditions that can breed success and productivity.

A clean office is more than just a chore for office maintenance. It is also a means to respect the work that people are doing in the office. Plus, sickness due to the dirtiness of the workplace are strong contributing factors to the reduction of office productivity, so it’s best that you prevent it by keeping the office clean.

Conclusion

A clean workplace is not only nice to look at, but it also provides health and professional benefits to you and your employees. Keeping a clean workplace should be the standard and not an exceptional thing to do, so always hire professionals to clean your office regularly to maintain this level of good employee performance in the office.

The post 7 Ways A Clean Workplace Affects Your Employees Performance appeared first on Entrepreneurship Life.

Typical Mistakes Small Businesses Make When Making An Online Presence

Being present online is a necessity in today’s business world. Therefore, investing in building an online image is one of the most important business decisions. Today, most of our business clients or customers are more than active on the internet and social media. By using wisely that fact, you can make some significant changes to your business and marketing campaign.

Yet, this goes far beyond having a web presentation or business pages on social media platforms. This is something you must take seriously. Especially if you want to make an impression and be relevant and visible to your customers.

This is a rocky road, so arm yourself with knowledge, and try to avoid some of these typical mistakes…

The Impossibility Of Running A Business Without A Website

In today’s digital era, a lack of online presence can cost you a lot.

The majority of people are using the internet. They are searching and buying so you can’t afford to be present online. Even if you’re running an offline business like a hair salon or a coffee shop – you must have a functional website that will represent your business. Having a website will help you use tremendous business potential and make closer relationships with your consumers.

For example, take VoIP providers. Their websites allow viewers to see their offer – VoIP systems for home, business VoIP, available numbers, prices, etc. But, they usually have a blog section where you can find tons of articles with numerous useful information. You can find topics about marketing and business trends, best VoIP features or technical availability. This way, the brand is making a relationship with its customers by offering them useful advice.

Be careful when running a website, because first impressions are usually the most important ones. Besides the fact that you must have a visually appealing web presentation – you must take care of the content. You need to ensure that the message you want to share is clearly presented to your customers. An original visual image, quality content, and good loading speed are the base of a good website. Keep in mind this is the first point of contact for potential new customers.

Optimize Your Website For Mobile

According to sources published by Statista – in 2017,  mobile devices accounted for 49.74% of worldwide website views. Some predictions say that in 2019 this number will go up to 2.5 billion smartphone users. Therefore, if you’re running a business – having a website optimized for mobile users is a “must have”.

Do Not Create Specific-Device Ads

Keep in mind that internet searching habits are different between desktop and mobile users. Desktop or tablet users are just looking for more information. Unlike those, mobile phone users are looking for fast results, and usually responding to your CTA. For that reason, your ad should be made according to a device category. Even more, the ads that are mobile-optimized are receiving higher click-through rate compared to unoptimized ads. So, make sure you set mobile preferences for your ads and start being creative!

Be Accessible

People who are your potential customers will probably look for you online. If you have made a good online presence it’ll give you the advantage over other competitors in your industry. Whatmore, with the power of the internet – you can remain your business open 24/7. This way, you can make your business accessible to people, by making information available to them at any time. You can help your customers with tips and directions and this will build a stronger relationship with them.

Good And Bad Sides Of Being Present Everywhere

Being present online is an important thing, but do not bite too much.

That does not literally mean you have to be present on all social media platforms.

Too much presence can be harmful as well as useful in business. So think about whether you can chew what you have bitten. If you already have your website, blog and using other traditional types of advertising –  be careful when considering other ad platforms. Publishing and sharing the same content across the platforms will not help you in reaching your targeted audience.

Therefore, you must keep in mind to create different content for all networks. Otherwise, you’ll end up with bored followers, and decreased results. When making a decision on where to be present, you must think and understand well where your customers spend time.

If they are connecting over LinkedIn, make your presence there. If they’re more likely to use Facebook – then head over there. Be sure you hit your targeted group in the right place, at the right time.

You can’t ignore local SEO

No matter if you think global, you must act locally as well.

According to Go-Globe statistic survey, 89% of participants claimed they are searching for a local business on their smartphone once a week. It is perfectly clear that you cannot ignore local SEO when building your business presence online. Even if you think global – implementing a local campaign will boost your business with a good ranking on the search page. It will also expand your business within the local internet users. You can boost your local SEO by optimizing meta tags or implementing local keywords to your website content.

Abandoning Is Not The Solution

Whether you have a stagnant website or a social media page, abandoning is not the solution. You have already made an effort to build your presence online. Leaving it can lead you to your business image fall-down. In that case, your customers can wonder if you’re still in business, or they can even turn to your competitors. Giving up on online presence means cutting off ties with your followers.

That can be extremely bad for your business, or it can even break your business image in total. There’s no doubt that businesses can benefit from an online presence in many ways. Now, with these pieces of information, you can prevent yourself from making some typical mistakes.

Now it’s up to you to use your potential and start building your online presence.

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