Mohit Tater's Blog, page 565

Tips on How to Transform Your Recruitment Agency to Attract More Applicants

If you have spent long months trying to look for the best applicants to join your company but still failed to do so, then now is the time to start doing something drastic. Being unable to find qualified applicants is quite frustrating since you also need to meet specific quotas. Also, other companies are doing their best to get more and more applicants each day, which is why you need to become more competitive by checking out sites like https://www.rollerbannersuk.com where you can order lots of pop-up banners to help attract more applicants. Remember that a time will come when it will become more challenging to find a lot of walk-in applicants due to different factors such as online hiring and automated recruitment processes. That is why it is essential that you become creative by transforming your recruitment agency to attract a lot of aspiring job hunters.

Schedule
an all-day hiring process

It is more
convenient to hire the right applicant for the job if they personally come to
your office. You can make this happen by hosting an all-day hiring event in
your office. You can even extend your hiring hours just to accommodate an
applicant who will be coming from a different place. You can also develop your
brand awareness by taking this opportunity to give applicants a tour of the
company and allow them to interact with employees. 

For you to make this happen, you need to use different techniques or strategies. You need to boost your social media presence and become more proactive in answering online messages and chat conversations. You can also reach out to interested parties by giving them a call and doing initial phone assessments. If they make it through the initial screening, then you can proceed and schedule them for an appointment at the actual office. 

Create
videos and post them on social media

One of the
most popular ways to promote your company is by creating several recruitment
videos and upload them on social media like Facebook, Instagram and YouTube.
Since many people are online several hours a day, you have more chances of
getting more walk-in applicants. Make sure that your videos are entertaining
and inspiring. You need to give them a reason why applying and working for your
company is the best decision that they will ever make.

Go ahead
and volunteer for a cause

Most people
are dreaming of working for a company that can make them grow as individuals
and also make a difference in the community. You can engage your employees to
volunteer their services in helping individual charitable institutions or
communities to help establish a positive impression towards other people. You
can make this happen by seeking partnerships with private organisations and
allow your employees to participate in these programs actively.

When your
company does a lot of community service, this serves as a plus point for your
company. Many people dream of being part of an organisation that has a heart
and helps the less privileged.

The post Tips on How to Transform Your Recruitment Agency to Attract More Applicants appeared first on Entrepreneurship Life.

Debt vs Dollars: Spotting Wasteful Spending

No one is immune to spending too much. We’re all human, which means we want things. That immediate want often wins out over delayed gratification. But a lot of times, it’s hard to even see the ways you’re spending money in the wrong way. Little things like buying name brand products, or just being generally disorganized, can cost you big time in the long run. These are some things to keep in mind if you want to identify and reduce your wasteful spending.

Understand
Good Debt Versus Bad Debt



Credit: LendingMemo

Wasteful spending can happen in a lot of
ways. But some people make the mistake of thinking that spending any money at
all is wasteful. This is not the case for a few reasons. First, you need to
spend money in order to survive. Food, housing, and all material goods cost
money. Furthermore, there are some kinds of spending that can save you money—or
even make it for you.

Let’s look at the first point. You can’t
consider buying food for yourself, or renting an apartment, to be inherently
wasteful. You need to have food and shelter, after all. The way you do these
things, however, determines whether it’s a sound financial decision. For
instance, you’ve probably heard that you should eat out less when trying to
save money. But do you know that, on average, eating at a restaurant is over 300 percent more expensive
than eating at home? Eating out all the time can certainly be considered wasteful
spending when there’s a much less expensive alternative.

How can spending money, or taking on debt,
be beneficial for you? It all depends on the terms of the loan and what you’re
getting for it. A low interest rate home mortgage, for instance, is generally a
great form of debt because it’s something you need (housing) and an asset that
typically grows in value. Student loans are generally good debt because
education can help you get a much higher salary, while also not having an
excessive interest rate.

Buying things you don’t need that lose most
or all of their value over time, on the other hand, is a form of wasteful
spending. For example: going to a bar and buying drinks to excess. One of the
best marks of wasteful spending is when the thing you buy leaves nothing behind.
Entertainment generally falls into this category, as you get nothing besides
the memory. This is, of course, okay in moderation. But doing this too much can
put you in serious financial trouble. 

When
Should You Seek Help with Your Debt and Spending?

Not everyone’s going to be able to work
through their wasteful spending issues without some help from a professional.
Fortunately, there are options out there for consumers who need help. Credit
counseling is typically one of the best places to start looking for answers if
you’re feeling boxed in by your debt and spending habits. These services are
generally provided free of charge, and can either get you on the right track or
direct you toward another agency that can work with your individual situation.

Many people will find working with a debt relief agency is their best bet for overcoming their financial woes. There are a lot of options out there—some much better than others. It’s essential you do a bit of research to see what agencies are legit versus scam-like. Freedom Debt Relief is generally considered to be one of the most reliable players in this industry. They’ve helped countless people get out of debt through their settlement and consolidation programs. You can find plenty of Freedom Debt Relief reviews online to back up their practices.

Create
a Budget and Use Apps

It’s easy to let wasteful spending slip through the cracks when you’re not keeping track of your spending—even if you’ve already gotten out of debt. Therefore, you need to stay on top of things—by creating and sticking to a budget, using financial planning apps, or both. Here are the essentials to creating an effective budget:

Get all
your financial statements in one place. This should include anything that
denotes a source of income or expenditure—bank or investment statements, bills,
credit card balances, paystubs—anything. Leaving things out here will render
your budget incomplete.



Total up
your income and expenses each month. You’ll then be able to see exactly how
much of a surplus or deficit you have based on your current spending.



Divide your
expenses between essential and non-essential costs. Essentials are going to be
things like rent, insurance, and utilities. These things are also generally
going to run around the same total each month. Non-essentials are things that
you spend on but don’t necessarily need, such as subscriptions, eating out, or
entertainment.



Cut out
wasteful spending as needed. This is going to be different for everyone
relative to income and debt levels. Start with the non-essentials. Most people
spend too much in this category but often don’t even realize it. It’s also
possible you’re throwing money away in the essential category as well. Consider
ways to reduce your living costs, too.

There are a lot of apps out there that can
help you out with the budgeting process. These will make it more likely you can
stay organized and accountable to your saving and spending goals. While
everyone’s looking for something
different in a budgeting app, these ones are generally considered to be some of
the best budgeting apps:

Mint: This app tracks your income and spending, sends alerts
when you have bills due, and even tells you when you’re spending too much
money.



Acorns: The average person is often intimidated by the idea of
investing their money. Acorns basically automates this process by rounding your
regular transactions up to the nearest dollar and putting that money into an investment account.



Clarity Money: This is sort of a Swiss Army Knife of budgeting apps.
It’s easy to use and has all the features you need to put your finances into
perspective.

These apps are either free or come with a
very reasonable cost relative to the service they provide you. There’s really
no reason to not use one of these, regardless of your spending situation.

Wasteful spending is
hard to get under control. Humans are creatures of habit. Once we get used to
something, we’re more likely to continue with it than to change our actions.
But this doesn’t mean you’re going to be stuck in a wasteful spending cycle
forever. There are ways to recognize and correct these spending habits, and get
your financial life back on track.

The post Debt vs Dollars: Spotting Wasteful Spending appeared first on Entrepreneurship Life.

The Importance of Email Marketing

If you are planning
on starting an e-commerce store of your own, you must already be looking at all
the ways you can promote and sell your products. One of the methods that is
likely to stand out the most is email marketing. In this, you simply mail the details
of your product to prospective customers to increase their interest and to
follow up on them. However, if you are just a newbie who does not have much of
an idea about e-commerce email marketing, then the following tips will give you
the necessary basic tips.

Why Email Marketing

The first thing you have to understand is the importance of email marketing. It is one of the cheapest and quickest ways to start gaining customers. Since you are emailing them directly, the chances of them visiting your product page and making a purchase are very high. This is only possible if you have chosen a user base that has an interest in the niche you are operating.

The alternative way
is to wait for the site to get ranked on the first page of Google and other
search engines. In comparison, email marketing provides e-commerce website a
quick way to start building their customer base.

Types Of Audiences

Next, you have to
understand the various kinds of audiences who will read your email. Generally,
you will face three types of audience – shoppers, customers, and tire kickers.

Shoppers refer to
users who visit your store with a genuine intention to make a purchase.
However, they may choose not to finish the purchase due to a variety of reasons
such as the high cost of the product, confusion of choosing between alternative
products, and so on. Such people will likely add the products they are
interested in the cart but may leave it as it is. As per estimates, about 75%
of all people who shop on an online store fall under this category.

So, if you see that
a big percentage of your shoppers tend to abandon the cart, there is no need to
panic. Just come up with a good plan to attract these visitors back with better
offers.

Customers, as the
name indicates, refers to those people who have previously made a purchase from
you. If they are satisfied with the product and your customer service, they
will most likely buy again from your website. As such, it is necessary that you
keep such loyal customers happy by giving them a few discounts and other
benefits from time to time.

The last category
of the audience who will read your emails are the tire kickers. They will visit
your website and browse through numerous products but will never have the
intention of buying any of it. Don’t spend too much time on them. Instead,
focus on finding and building a rapport with audiences who are shoppers and
customers.

The post The Importance of Email Marketing appeared first on Entrepreneurship Life.

Tips For Choosing A Professional Cleaning Company

Cleaning is one
of the most important issues to consider. And there are companies that take
care of all kinds of cleaning. However, as it is such an important issue, it is
important to choose the company that will carry out your cleaning, home or
industrial, in the most appropriate way possible.

That is why we
have prepared this article that can serve as a guide to know how to choose a
professional cleaning company. A few simple tips that can save you a few euros.

Determine Your Cleaning Needs

Before looking
for a professional cleaning company you have to know what your needs are. For
this, nothing better than identifying issues such as:

Type of dirt we generate. In this way,
we will know if the company meets your expectations, because it is not the same
to clean oil from heavy machinery than to clean a food-machinery.Legal requirements. It is important to
know what the legislation says about aspects such as cleaning or the use of
certain products in your workplace. Only then can you identify which of the options
that are available in the market have more experience in terms of the legal
requirements of the place you want them to clean.

Once you have
clearly defined what your basic cleaning needs are, you should pay attention to
the following aspects of each of the companies.

Effectiveness

One of the
aspects that must have more relevance for you is the effectiveness in the
processes. You will have to pay attention to the experience that the company
has in the area of ​​cleaning that you have defined. It is important that you
verify that the company has sufficient experience in the area in which you are
looking for. This way, it is much more likely that your expectations will be
met.

A Compliance Guarantee

Only a serious company like SYK End of Tenancy Cleaning is able to offer this type of guarantees. So this aspect is crucial in what you must pay attention to ensure both that the company will do its part, and avoid the risk that this company does not comply. In case the company does not offer you a guarantee, it is recommended that you do not consider it as a viable option.

Schedule Availability

Another aspect
that you should consider is to verify that they have the availability of the
schedule you are looking for. It is important to analyze the availability of
hours so that you can define if the cleaning company can fully comply with your
schedule requirements. This will avoid many troubles. If for reasons of force
majeure the assigned employee cannot attend the previously determined schedule
it will be important that the company has someone who is capable of replacing
it.

Request Quotes from Several Companies

There are some
ads that can be fraudulent. Not only that, but they really seem to have
experience in the sector. How can I identify if an ad is fraudulent? The answer
is that if an offer is too good to be true, it is normal that it is not true
and it is a fraudulent ad. We strongly recommend that you request several
quotes so that you can buy and not only decide who offers you the best price-quality
ratio but also to be able to identify those fraudulent ads or those that hide
something.

And this brings us to the next tip to be able to select an excellent cleaning company. Only then you can compare offers and in this way tell you the option offers the best quality guarantees and the best price.

Request Information about the Products They Use

Another aspect
in which you must pay attention is to request technical information about the
products they use. It is one more way on what industrial cleaning company is
the best. If the company makes use of organic products it is a very favorable
point. Not only because you will respect the environment, but it will be easier
for you to comply with current legislation.

Surely now it
will be easier for you to choose a trustworthy professional cleaning company.

The post Tips For Choosing A Professional Cleaning Company appeared first on Entrepreneurship Life.

5 Office Design Ideas for Growing Startup Companies

If you have
recently formed a company that is already growing quickly, it probably feels
like a very exciting time for you. However, running a company in its early
stages can pose an array of challenges, many of them financial. Hence, you
could struggle to get your office design “just right”.

That’s why
you shouldn’t be afraid to look outside the company for inspiration. Here are some
ideas that could pay dividends when you put them into action for your own
office’s design.  

Prioritize focusing on structure rather than
layout

No-one can quite tell what the future holds, and it’s especially unpredictable when it comes to your company’s growth. Craig Bloem, founder and CEO of online logo maker LogoMix, has recalled to Inc. readers how his firm’s office structure has proven more problematic than its layout.

This is
because, whereas the only “right” layout is the one working well for
your company, there are potentially various types of structures which you might
need building for your office.

Does your office need to be insightful to your
customers?

If you run
a business where customers regularly drop by the premises, then your office’s
design should assist in portraying your company’s value to the customer. In
other words, it should show how your company effectively operates, almost like a
doll’s house devoid of exterior walls.

However, if your company is a tech one that doesn’t necessarily interact with customers face-to-face, you should spend more of your money on your office’s functionality rather than its look. 

Choose your materials carefully

The
materials you choose can play a crucial part in the overall design, and not simply
because of how they look. They can serve surprisingly important practical
purposes, too…

For example, if you work on a floor that needs to be quiet, but is above a team constantly conversing with customers over the phone, laying carpet could help to cushion otherwise distracting noise. Even vintage leather chairs can act as sound abatement, GQ makes clear.

Leave room in your plan for a plant… or several

You could
be pleasantly surprised by the creative possibilities with plants. Let’s
assume, for example, that your office has a largely glass wall through which
people can admire the scenery of a bustling street. Tall plants on either side
of that glass expanse could effectively frame it.

In doing
so, it could help to draw people’s eyes to that glass, even its upper reaches,
in the first place – and so create a lasting positive impression.

Add fabric and rugs to punctuate an open space

It’s not
hard to see the appeal of an open plan office to a startup, given how flexibly
you could rearrange that space’s layout as the business expands and its needs
change.

As those needs do change, you could lay striped drapery fabric on the floor to visibly break it up, while a rug can also act as a boundary… or several. A specialist workplace design company like the London-based Maris could help you to notice further possibilities.

The post 5 Office Design Ideas for Growing Startup Companies appeared first on Entrepreneurship Life.

Why Your Business Needs a Lawyer On Your Payroll

No matter the size
of your business, having your business looked after by these two professionals
– an accountant and a lawyer – is very important. These are the two
professionals that people wait to hire. They think they don’t need to because
their business isn’t big enough. Let me tell you that, that is a naive
mentality to have.

You won’t even
realize how much you have messed up those areas till you employ someone to look
at it and by then it can be an expensive thing to sort. There are many people
who registered their business without talking to an accountant and/or a lawyer,
not knowing which registration would have worked best for their situation. This
can then result in extra expense either having to re-register or to maintain
the wrong one.

A good business
attorney will help you with almost every aspect of your business so that you
don’t run into a muck later. From basic zoning compliance, copyright, trademark
to formal business incorporations, lawsuits, and liabilities – a lawyer will
guide you through it all.

Let’s say you have a car rental business in Parramatta. You might have grown up in the area and might have driven around more times than you can count, but do you know all there is to know about the traffic laws and rules. The answer most probably will be no so, if you get into something that you are not supposed to then you will go out and search for traffic lawyers in Parramatta and then go through the process of hiring them.

Isn’t it better to
be connected to one who knows your business and knows what sort of assistance
can be needed and is prepared for whatever comes? Most small businesses put off
hiring a lawyer until a summon is at their door. The time to hire a lawyer is
before you are sued because once summon is served, the problem has occurred and
will cost a lot of money in different kinds of fees like the court costs,
attorney’s fees, paperwork, settlements, etc.

Most attorneys bill by the hour and if they need to travel then by the day while some suggest a flat rate for routine matters. If you are starting out in a field that will have you asking a lot of legal questions, then having an attorney on monthly retainer is a good idea.

There is
contingency and partial contingency. While contingency is a good thing because
if there is a case, then if the lawyer wins, he receives a percentage of the
proceeds, if he loses you have to only pay out-of-pocket expenses. Partial
contingency or value billing is charged by law firms when they obtain a
favorable result. This is advised to be avoided.

For many
entrepreneurs, the idea of going to a lawyer is frightening because they assume
they will have to spend a ton in legal bills. While lawyers are expensive,
there are ways to save costs by learning different ways lawyer bill their time
like mentioned above and seeing what works the best for you.

The post Why Your Business Needs a Lawyer On Your Payroll appeared first on Entrepreneurship Life.

How to Hack Instagram with SpyMyFone

There was a time
when Facebook was the most popular social networking site. It still has
millions of users, but youngsters have a wide range of different social media
platforms to choose from. Instagram and Snapchat seem to be ruling the scene
when it comes to teenagers and youngsters. With everyone having a high-tech
phone these days, kids have access to social networking sites at very early
ages.

This has become a
sort of a problem for parents. As we know, the internet can be a dark place at
times. Teenagers who don’t know how to filter real from fake, and can easily
fall prey to many things and can be exposed to many things way before their age
is ready to fully grasp the concept of it.

Sometimes, it
becomes the parent’s job to take matters in their own hands. If your kid is a
preteen, then it becomes more important. With all the fingerprint locks and
face scans, the phones have these days; parents don’t always have access to
their kid’s phone and kids don’t necessarily share passwords with their parents.

Not every parent is tech-savvy, so how do you hack Instagram to see if your children are following people they shouldn’t, or uploading pictures and information they shouldn’t? Softwares like SpyMyFone have made it easy for parents to monitor everything. It can be monitored through PCs, smartphones, or tablets – Android and iOS alike.

All you have to do is visit the website and buy a plan. They have two plans. The “Premium Edition” will give you access to everything on their phone accept social media. So, we don’t need that. We are talking about checking their Instagram, so you will have to select the “Ultimate Edition.” This basically gives you access to all the popular social media channels that your kid uses and also includes a function called “keylogger” that can help you find passwords to their accounts.

It is easy to
install the app. If your kid has an iOS device, you won’t need physical access
to their smartphone. If your kid has an Android device, then you will need to
get their phone to install the app, there is an option to hide it, so it works
out once this is done, the main function and setup in out of the way.

You can then login
to your SpyMyFone account on your PC, and you will be able to monitor
everything on the phone you are using it on. Now, let’s say you want more
detailed access to their Instagram account, then all you have to do is use the
“keylogger” function so that you can note down their password.

This way, you will
be able to login to their account via your phone or PC/laptop and have the
first-hand experience with their account. While you might feel a little bad
having to spy on your kids, but when they are young and impressionable, it is
better to be safe than sorry.

The post How to Hack Instagram with SpyMyFone appeared first on Entrepreneurship Life.

How Workplace Drug Testing Affects Small Business Owners

When it
comes to the small business sector, workplace drug testing doesn’t rank high on
the list of priorities, if it even makes the list at all. Did you know in the
U.S. less than 40 percent of all small businesses administer drug tests
before  hiring employees? Though employee
drug testing can have a significant, positive impact on small business owners,
it is often overlooked.

So, why do
so few small business owners take advantage of drug testing? The lack of
workplace drug testing can often be linked to limited resources and budgetary
restraints. Staying abreast of all the legalities of drug testing from state to
state can also be daunting for a small business owner without a sizeable Human
Resources department. However, having a workplace drug testing policy in place
can provide positive benefits and legal protections for small business owners.

Small Businesses Should Jump Aboard

Workplace
drug testing provides several benefits for small businesses. For one, it
creates a safer work environment for both the employer and the employees.
According to the National Safety Council (NSC), workers suffering from
addiction miss 34 percent more days on average than other workers. They also
average more injuries in the workplace, NSC studies show. Injuries on the job
or dangerous work environments can result in debilitating legal costs and
higher insurance premiums for a small business. However, workplace drug testing
can prevent these unnecessary events.

Drug use in
the workplace also threatens safe and efficient work production while
increasing the potential for product or monetary theft. In short, effective
monitoring of drug use among employees can help the bottom line of any small
business.

Help is on Hand for Small Business Owners

Of course, you must do some homework before adopting drug use policies and implementing a workplace drug testing regimen. It may sound like a lot of work, but you can start the process quite easily by simply contacting other employers or your local chamber of commerce and asking them how they got their program started or by reaching out to a well respected drug testing company such as Confirm BioSciences.

Because no federal compliance laws exist regarding drug testing, with the exception of federal departments such as transportation, individual states govern such rules for most private businesses. It’s important to familiarize yourself with the relevant laws of the state in which your small business operates. Do you have limited time and resources to dedicate to this? Online resources are available for your reference. For instance, the American Civil Liberties Union (ACLU) website hosts state-to-state laws regarding workplace drug testing that you can refer to.

Drug Testing Policies and Procedures

Of course,
individual legal rights, such as privacy and nondiscrimination, must be
identified and fully considered by any small business owner before subjecting
employees to drug testing. Again, online resources can help small business
owners get started by suggesting ways to minimize workplace losses and
accidents through the creation of a comprehensive drug testing policy and
offering advice regarding proven workplace drug testing methods and benefits.

Today’s Drug Testing Alternatives for Small Business Owners
Don’t Have to Break the Bank

Small
business owners can benefit from workplace drug testing without straining their
overall budget. Due to advances in drug testing methods, employee drug testing
can be completed in both an economically-friendly and efficient manner. 

Depending on
which type of workplace drug testing you choose, the cost of drug testing
products must be included in your annual budget. You might find the actual
administration of such tests to be less costly than you might think.. A small
business owner can pay as little as $10 to $30 for each employee drug test,
depending largely on the type of test (e.g., blood, urine, saliva, hair)
employed, the frequency of administration, and the number of drugs detected,
including alcohol.

Making Your Drug Testing Method Count

Different forms of workplace drug testing can provide different benefits for small business owners. While urine tests are common, saliva drug tests are now the most popular for employers because there is no need for privacy and immediate results are captured. Saliva tests, such as SalivaConfirm, can immediately detect 5 to 14 different illicit drugs. Saliva testing is also user-friendly, non-invasive, and virtually cheat-proof (as the sample is collected from the employee’s mouth).

Administering initial employee hiring drug tests along with random saliva tests to spot check and maintain employee accountability is the key to keeping a small business running smoothly and maintaining a drug-free workplace.

Drug Testing is Worth Every Penny for Small Business Owners

All in all,
implementing a drug testing method, policy, and protocol can help keep your
small business afloat by minimizing the chances for incidents that might result
in financial catastrophe. Moreover, it can bolster production and profits. Know
that you are not alone; many small businesses implement workplace drug testing
procedures of their own and can be great resources for your small business.

The post How Workplace Drug Testing Affects Small Business Owners appeared first on Entrepreneurship Life.

How to Juggle Several Roles as a Small Business Owner

Running a business is always challenging, especially if you have to wear different hats in the organization from accounting to management and marketing. For small business owners, it is common to serve multiple managerial positions in the business. This is because you don’t always have the luxury to delegate work to different departments. The tasks simply are not impactful enough to justify hiring more employees. Your business card may read CEO, but at any given time you may be required to be a marketing consultant or accountant. Fulfilling multiple roles can quickly become overwhelming, and it may be challenging to keep up.

Unfortunately, the success of your business depends on how well you wear these different hats. If you fall short in one department, then the whole business is negatively affected. Included below are some guidelines that you can use to ensure your small business remains successful while you are busy fulfilling these tasks.

1. Organize your work responsibilities.

The first step to staying on top of all of your obligations is organizing them. Identify the different roles that you play in your business and organize them appropriately. Consider using the Evernote app to stay organized. Evernote lets you add relevant emails, files, webpages and more to any note for easy access. Different digital notes and notebooks can be created for each responsibility, allowing small business owners to keep their multitasking from turning into chaos. Once all of your responsibilities are laid out, you can then focus on setting goals for each aspect of your business and work towards these goals.

2. Find help to avoid overextending yourself.

As a small business owner, it may be difficult to hire employees because resources are tight. However, performing every business task on your own is difficult and you will quickly burn out. While hiring staff means additional costs for your small business, they can increase efficiency and will alleviate your stress. Having at least one staff member will ensure that you concentrate on the bigger picture and not always be stuck in the day-to-day management of the business. Look for one employee that can wear other hats when you are not capable of doing so.

3. Identify your responsibilities.

Most small businesses fail because owners do not know what they are supposed to do and when. When you start a business, you may not anticipate all of the bookkeeping jobs that come with it such as accounting. It is essential to identify all of the responsibilities that you are required to fulfill when drafting out your business model. By doing so, you can identify strengths and weaknesses. For example, you may not be good at handling finances, but are good at marketing. Once you have identified this, you can establish strategies that help you strengthen your weaker areas. In a few years, you will be more proficient at these weak spots than when you first started.

4. Make long-term plans.

Although working on everyday business tasks is important, it is essential to also dedicate time to the company. You may get caught up in accomplishing your daily tasks and forget why you started the business and what you want to achieve from it in the long run. You should always set long-term goals for your business as well as short-term ones to ensure that you stay on track.

Contrary to popular belief, it is possible to wear different hats in the business and still run a successful empire. You can follow these guidelines to ensure your small business succeeds.

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The Only Guide You Need To Produce Killer Content for SEO

Content is perhaps the most important aspect of an SEO
strategy. Great content offers you excellent ROI and in the long run, it’s
worth every second and penny that you put in. What’s more, evergreen and killer
content can help you generate revenue online.

But unfortunately, the majority of businesses write content
just so that they’re posting on a regular basis. Perhaps, they’ve heard that a
business pushing out content regularly gets better traffic and rankings.

Nowadays, anybody can mass-produce a blog after a blog post,
draw up infographics, as well as make plenty of podcasts easily and upload them
afterward. However, it is worth remembering that writing content without
predictable and planned ways is just a waste of time and may divert big amounts
of important resources.

Nevertheless, if you don’t want to experience the
above-mentioned scenarios, then keep on reading. In this guide, we will show
you almost everything that you need to know with regards to producing killer
content for SEO.

How to Produce Killer Content for
SEO?

There is no magic trick for producing killer content that will rank on Google’s first page. It means you need to work hard and be patient.

Nevertheless, below is a step-by-step guide which surely helps
you in creating killer SEO content.

Step 1: Understand the Structure
of Great and Killer Content

Here’s the structure that most bloggers and content creators
usually use.

Eye-catching headline

Often the very first thing readers will see is your headline.
That is why it should be eye-catching and interesting so that people will read
it. Avoid making headlines that are boring.

Actually, there are some headline tools that you can use which
can help you in making interesting headlines, Co-Schedule headline analyzer for
an example.

Catchy
Images

One way to split up the text in a blog post is by adding some
catchy pictures. But as a reminder, make sure to check the images’ copyrights
before posting.

Introduction

Another way to make people read your content is to make a good
introduction. In this section, you need to convey to individuals why they
should read your content. Furthermore, do not overwrite your intro. Take note a
punchy introduction is much more effective. Either way, I will show you how to
make a good introduction later on.

Lead In

After your introduction, lay down your main points. For
instance, if you’re making a list style, you can make use of a line like “The
main points for this post are”.

Deliver
the main points

When delivering your main points you can actually use bulleted
lists to break down them. Or use a heading above your paragraphs.

Conclusion

Keep in mind that the content you’re producing is not a
college essay. So, rather than repeating the same points, simply make a closing
paragraph that summarizes the whole content.

Step 2: Understand the Process of
Blog Post On-Page SEO

According to Search Engine Journal, 70% – 80% of people neglect paid search results and focus on organic results. However, when it’s done right, on-page SEO will improve your search results. In fact, a B2C company found a 42.4% revenue increase when they sent organic visitors to their website.

On the other hand, the process of structuring the content,
laying out the page, and optimizing the different page elements are what
on-page SEO is about. However, the main goal of on-page SEO is to drive traffic
from Google and other search engines and help your page rank even higher.

Nevertheless, when you’re performing on-page optimization,
make sure to keep an eye on the following elements:

Title
tagContentMeta
tagImage
alt textURL



Step 3: Make Content Your Content
Crammed With Value

If you want your content to deliver value, you need to make
them real. Remember that most readers are sick of reading generic posts. And
they are looking for something relevant and beneficial.

In order to make sure they’re addressing the right topics,
successful writers use the ‘Editorial Calendar’ – a tool that lets them produce
killer content even if they haven’t been blogging for long.

Plus, your content must be high-quality. In fact, according to
a report by Social Media Examiners, more than 50% of all salespersons agree
that useful and unique content is known as the most important kind.

Of course, the more actionable and unique your content is, the
more traffic will be pulled in.

Remember that ranking in search engines won’t happen all of a
sudden. With consistent effort and time, you will notice jumps in your rankings.

When writing killer content for SEO, you need to have a plan
and written strategy. Nevertheless, make sure to use it consistently. You can
also learn from other writers’ post to increase your referral traffic and
organic search.

Step 4: Captivate Your Audience
Using the AIDA Model (Attention, Interest, Desire, Action)

AIDA is actually an in-effect model for creating killer,
engaging, and persuasive content. In fact, such content has higher chances to
reach the top 10 search engine ranking of Google.

Step 5: Build Inbound Links To
Your Content

Did you know links are the backbone of search engine
optimization? In fact, it supports every optimization strategy and tactic.
Meaning that, you can’t avoid it. Especially if you’re producing killer content
for SEO.

Most bloggers and content creators are face a hard time building
or earning links to their content.

When useful content and correct links meet, the outcome is a
considerable boost is search rankings.

Even though you are not having a hard time creating and
publishing content on a regular basis, getting other writers to link to such
content is not easy, though worthwhile.

That said, here are some ways to brush up your content so you
can land more of such high quality links to your content.

Additional Tips for Writing
Killer Content for SEO



Place your keyword in H1, H2, and H3 tags

When Google is crawling your content, it’s actually
determining the most crucial point you are making. So the question is, what
exactly is Google looking at? As we all know, one main attribute that Google
examines is the header tags. By simply placing your keyword in header tags,
Google will determine that the key phrase you’ve chosen is the main topic of
your post.

Update
the alternative text tag on the pictures to incorporate your keyword

If you add pictures in your content (which is highly
recommended), make sure to include your target keyword in the image’s alt text
tag.

Include
the keyword in the URL

When writing content for SEO, always include your keyword in
the URL. And if your keyword contains two or more words, then avoid using the stop
words (a, an, the, of, etc.).

On the other hand, including your target keyword close to the
front of the URL will help you boost its SEO.

Here is an example:

Your Target Keyword: SEO content

Bad Usage: abc.com/seo/your-guide-to-the-seo-con...

Good Usage: abc.com/seo/ SEO-content-guide

Don’t
forget your meta description

When it comes to SEO, Meta descriptions are super crucial. A
Meta description is a bunch of lines someone has on hand when he/she decides to
open your content in the search engines, which may affect the CTR or
click-through rates. As a matter of fact, higher CTR equates to higher SEO
rank.

Nevertheless, don’t forget to mention the keyword you’re
targeting in your Meta description.

Avoid
Keyword Stuffing

No matter how great and engaging your content is, if you do
keyword stuffing, it will become worthless.

In the past couple of years, SEO used to be a game of trying
to manipulate Google by means of stuffing as numerous keywords as possible,
whether they have a sense or not. As a matter of fact, it really worked.

Fast forward to today – content marketers, as well as SEOs,
distinguish that you have to make high-quality content which answers people’s
question when searching on Google. That’s what genuine search engine
optimization is about – optimizing for the audience and not for the search
engines.

If you’re optimizing your content and using relevant keywords,
Google will reward your content by boosting its ranking.

But how will you know if you are stuffing keywords or not?
Well, it’s pretty easy. After writing your content, look for the content using
search-&-find. So if your content or post lights up like Christmas lights,
you have probably used your keyword excessively. 

Look
for the right technology

With regards to optimizing your content, there are myriads of
technologies that you can use to scan your content. For WordPress users, Yoast
is the most recommended plug-in.

This plug-in ensures that your content is fully optimized for
search. But if you are working in Google docs or in some different CMS, you can
look for a plug-in online and download it.

Example of a Yoast Plug-In:

Nevertheless, the Yoast plug-in shows you many colors to tell
you how well you have performed the needed actions to reach great SEO content.

Green – GoodOrange – OKRed – Needs Improvement



Create at least 2000 words content

Do you know that longer content usually ranks better in search
engines? In fact, according to a 2017 study, the average word count for content
is 1142. According to Buffer, your content must contain 1600 words or more.

Nevertheless, according to a detailed study performed by SerpIQ, the highest ranking page is usually longer. Though there are some exceptions that must be taken into consideration.

How to Optimize Your Killer Content
for Your Users?

Ensuring that your content is easy to read is very important
if you want to rank on Google’s top rankings.

To help you make this kind of content, we will show you how to
optimize the blogs that you are making.

Avoid
writing long sentencesUse
some headings to break your content in several parts. As it turns out, it is
vital for long contentUse
tablesAdd
more infographics, visuals, embed videos, podcasts, and mapsIncorporate
margins between sentences particularly in the first portion of your content

The above-mentioned tips will surely help you in optimizing
your killer content.

How to Make A Good Introduction?

Having a good intro is just a part of producing killer content
as it draws people further to your post. Usually, it states a point that hooks
people and makes them want to check more out.

Either way, here’s how to make a good introduction for your
killer content.

Inform
and warm up your readers what they will obtain if they read your content.Restate
the solution or problem that was presented in your headline so that you will be
able to show to your readers that you understand them. Create
a thesis or provide a statement which summarizes what your content is all
about.

Keep in mind that the main purpose of a great introduction is
to fuel the interest of readers. Though you should not spend a lot of time on
your intro you should be offensive here as well. Similar to your headline, your
content’s intro will determine the performance of the content to a bigger
extent.

Conclusion

Content is indeed one of the most crucial ranking factors for
search engines, particularly for Google. However, killer content work in SEO
these days. So if you want to rank high, then you need to produce unique and
great content and following this guide is all that you’ll need.

The post The Only Guide You Need To Produce Killer Content for SEO appeared first on Entrepreneurship Life.