Allyson E. Machate's Blog, page 4

3 Keys To Sell More Books with Ally Machate and the MWA Lower Eastern Shore

When you have big dreams, the right plan is essential. You don’t want to just try every book marketing tactic you read about and “see what sticks.” You can’t copy other authors and expect the same results. And if you don’t have the right pieces in place first—if you don’t have a strong “conversion funnel” turning browsers into buyers into subscribers who buy your future books—your promotional efforts will never create the results you desire, regardless. Join Ally Machate and the Lower Ea...

Self-Publishing Success with Ally Machate and the MWA North Baltimore Chapter – Aug. 24, 2024

With so many options, it can be difficult to navigate your way to self-publishing success. But if you want great results, you need to get real! Ally Machate joins the North Baltimore Chapter of the Maryland Writer’s Association on August 24th to present “5 Steps to Self-Publishing Success: Creating a Plan that’s Right for You” and she’d love for you to tune in!

This virtual presentation will give you a simple five-step roadmap while revealing crucial industry secrets to help you get past...

Writing the right book on “Gina Gardiner & Friends”

We spend a lot of our time at The Writer’s Ally helping others to tell their stories. Every so often, our Founder and CEO Ally Machate has an opportunity to share a bit of her own.

Ally recently had the pleasure of joining Gina Gardiner on her podcast Gina Gardiner & Friends for an honest and inspirational conversation. Now she would love to share the joy with all of you! Gina has made it her mission to positively impact the personal and professional growth of all. She’s created a we...

Sell More Books with Ally Machate and the MWA Cumberland Chapter – Sept. 20, 2023

Are you a motivated author struggling to expand your book sales? Do you have ideas that just don’t seem to reach your ideal audience or are you attempting to turn your audience into customers with frustratingly little success? Are you interested in learning how to market yourself and your work in a way that sells? 

Join our own Ally Machate of The Writer’s Ally and the Cumberland Chapter of the Maryland Writers’ Association on September 20th at 7 PM EDT for a virtual presentation on the “...

Ally Helps you Flourish as an Editorial Entrepreneur at the 2023 EFA Conference!

Calling all freelance editorial professionals and entrepreneurs! The Editorial Freelancers Association Conference arrives in Washington, DC August 17th-19th, offering particpants an engaging assortment of experienced presenters and panelists and a unique opportunity for professional development. Solo presentations and discussions panels alike will cover a vast array of topic areas, and Ally Machate of The Writer’s Ally is pleased to participate in two sessions this year, both of which ar...

How to Write a Winning Book Proposal with Ally Machate and MWA South Baltimore – Aug. 9, 2023

It has long been the case that nonfiction writers, instead of penning a complete manuscript, could sell their ideas based solely on well-developed book proposals. An extended marketing pitch, the book proposal is a unique document that any writer of nonfiction must master. Join Ally Machate and learn how editors and agents evaluate potential acquisitions and what your proposal must contain to get the coveted attention of these publishing professionals. This talk will teach you what goes ...

Ally Machate on “Blowing Up” by Mirasee FM

Interested in learning about all the different ways a book can bring in revenue? Well, we have the perfect listen for you! Tune in to this interview with our Founder & CEO Ally Machate on Blowing Up by Mirasee FM, a podcast that explores how successful entrepreneurs find and turn that one key to ignite their business growth.

In this interview, Ally and her hosts dive into important topics such as:

How to plan and write a book that generates tons of revenue…beyond just book salesHow t...

From Ideas to Stories at AwesomeCon 2023

The muse. The spark. The light bulb. Often the idea of conceiving a story is boiled down to these moments of inspiration–these ideas. An idea, though, is not a story–it’s only the starting point. And the great challenge any writer faces is learning not only how to come up with these ideas, but then how to craft, build, and shape them into fleshed-out, fully formed, start-to-finish stories. Returning for a fourth year to AwesomeCon 2023, the editors and authors at The Writer’s Ally bring you a pa...

“Which Editor Do You Need?” at the Washington Writers Conference – May 13, 2023

Please join us on Saturday, May 13th, 2023 for the Washington Writer’s Conference. This event will be held at the Bethesda North Marriott Hotel & Conference Center at 5701 Marinelli Road, Rockville, MD 20852.

Hosted by the Washington Independent Review of Books, the conference includes numerous talks and panels, including “Which Editor Do You Need?”, featuring our very own Ally Machate. Here are the details:

Get your questions ready for top book editors Ally Machate and Katherine Pickett....

Sell More Books with Targeted Cover Copy

I recently posted an article about how target audience should influence your book’s cover copy, aimed at nonfiction authors. But novelists and memoirists also need to know how you can sell more books with targeted cover copy, meaning that you are providing an intriguing summary of your book’s plot and themes that takes your target audience into account.

Before we dive in, a brief note on why I’m lumping fiction and memoir together, even though memoir is nonfiction.

Memoir is a story about ...