Allyson E. Machate's Blog

How to Best Spend Your Self-Publishing Budget for Serious Impact

It’s a common misconception that higher budgets automatically lead to better results. Having a self-publishing budget is a strong start, but there’s a difference between having money to spend and spending it wisely.

In reality, publishing can quickly become a money pit if your investments aren’t tied to a clear strategy. On the other hand, when every dollar is aligned with a purpose, your book becomes a long-term asset that supports your visibility, credibility, and business growth.

This p...

“How Book Editing Can Make or Break Your Success” Expert Panel with Ally Machate and Twin Flames Studios

Great books aren’t just written; they’re created! And rarely without a collaborative effort with the right editorial team. Because while the author might be at the heart of great literary works, book editors are the backbone of the publishing process. Compelling content—and publishing success—is cultivated.

Our own Ally Machate joins a panel of industry experts for a Q&A with Twin Flames Studios to discuss how the right team of editors can make or break your book. “How Book Editing Can Make o...

Build Community With Your Book with Ally Machate on The Biz Book Broadcast

Ally joins host Liz Scully on The Biz Book Broadcast for “Build Community With Your Book,” revealing how your book can function as a rallying cry to build your community—or even a movement! 

In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a personal brand around a memoir or business book, to becoming the voice of your community by writing a manifesto-like book, or to creating a process peopl...

Strategic Book Publishing with Ally Machate on the Unscripted SEO Podcast

Recently, Ally joined host Daniel Hill on the Unscripted SEO Podcast to discuss strategic book publishing and we want to offer you a glimpse of their conversation before the podcast goes live: We hope you will check out the full interview once it’s available, but the following transcript offers a rare preview of a creative exchange!

Unscripted SEO Podcast Interview: Ally Machate on Strategic Book Publishing

Host: Daniel Hill
Guest: Ally Machate, CEO and Founder of The Writers Ally

In...

“Don’t Write the Wrong Book: Nonfiction Publishing Strategy That Works” with Ally Machate on The Social Media Takeaway

Ally puts all of her industry expertise to work when she joins host Louise McDonnell for an episode of The Social Media Takeaway podcast. In this episode of The Social Media Takeaway, Ally advises listeners on how not to write the “wrong” book; sharing instead how to write, publish, and market a book that will actually align with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introd...

“Publish Books That Open Real Doors” with Ally Machate on Business Growth Trailblazers

Ally joins host Alicia Hill of the Business Growth Trailblazers podcast on the episode “Serious About Success? Publish Books That Open Real Doors” to chat about actionable paths towards publication—for serious authors looking to publish professional-quality books that stand out and sell! 

Ally is a publishing strategist, an author services expert, and the founder of The Writer’s Ally. As a former Simon & Schuster editor with more than twenty years in the industry, she helps passionate...

“The #1 Mistake New Authors Make” with Ally Machate on the Beyond Ordinary Podcast

Are you an aspiring author struggling to finish your book—or unsure how to publish it successfully? Tune in to the Beyond Ordinary podcast as Ally joins host Myles Youngblood to discuss the greatest pitfalls facing new authors on their journey towards publication, and how to overcome the obstacles to your success.

In this value-packed episode, Ally offers her publishing expertise and breaks down the biggest mistake that new authors make; and provides solutions for how to fix it. Liste...

How to Publish a Book on a Budget (Without Sacrificing Quality)

Want to publish your book on a budget but funds are tight? You’re definitely not the only one. And the good news is, yes, it can be done. You can publish a professional, credible book on a limited budget—as long as you spend smart and skip the traps.

Let’s walk through what’s worth the money, what you can do yourself (without wrecking your book’s chances), and how to make sure “budget” doesn’t become the enemy of “done”.

What You Must Invest In

Even a shoestring budget needs a f...

Crafting Books That Open Doors with Ally Machate on “STORYTELLHER”

Your book holds incredible power, but only if you know how to unlock it! Ally helps authors turn their books into tools that open doors and fuel business growth, and she joins host Deborah Kevin on an episode of “StorytellHER” to discuss how to leverage your book to achieve your business goals.

Ally left the corporate world to build her own successful business, and she uses her years of experience and expertise to help motivated authors do the same. In this episode, Ally explains how...

Pen to Published: Crafting Books That Open Doors with Ally Machate on “STORYTELLHER”

Your book holds incredible power, but only if you know how to unlock it! Ally helps authors turn their books into tools that open doors and fuel business growth, and she joins host Deborah Kevin on an episode of “StorytellHER” to discuss how to leverage your book to achieve your business goals.

Ally left the corporate world to build her own successful business, and she uses her years of experience and expertise to help motivated authors do the same. In this episode, Ally explains how...