Nir Eyal's Blog, page 23
July 31, 2018
Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]
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July 23, 2018
Here’s How Fortnite ‘Hooked’ Millions
Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […]
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June 4, 2018
The Real Reason Apple and Google Want You to Use Your Phone Less
This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]
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Why Do Google and Apple Want You to Use Your Phone Less?
This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]
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May 21, 2018
How Bad is Tech Use for Kids, Really?
It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]
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Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes
It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]
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May 1, 2018
How Apps Can Shape Your Future Self
Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions. Their mission is […]
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April 22, 2018
How to Be Indistractable: Video by Nir Eyal
In this talk, I describe a new model for managing distraction — how to become “Indistractable.” I’ll write more on this topic in the coming months and I’m finishing a book by the same title. I’d love to hear your feedback in the comments below. Also, please share this video with people who may benefit […]
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April 17, 2018
Peak-End Rule: Why You Make Terrible Life Choices
It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]
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April 4, 2018
How Netflix’s Customer Obsession Created a Customer Obsession
Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]
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