Runa Heilung's Blog, page 20

Focus Is For Lasers

Have you ever heard people tell you that you need to focus on one thing? Be an expert is one area? I’ve heard it and I’ve tried it, and quite frankly it bores me. I can’t possibly focus on just Facebook for instance. I am multifaceted and have many talents and areas of interest. You [...]

The Connectworker Principles Pay Off

In my recently published book, The Connectworker, I shared the principles of Know, Like, and Trust by telling a parable about a passionate insurance agent who had lost his passion. Actually, what he had lost was his ability to relate to people. His passion for his products was still intact but he was finding less [...]

To Write or Not To Write?

Actually, it is not a question at all. Or maybe it’s rhetorical. Maybe even Shakespeare’s “To be or not to be” was the same. For some of us, there is no option. For me, to write is an imperative, but often the writing takes place in my head and doesn’t make it to the screen [...]

DIY doesn’t mean DIAY

Do It Yourself doesn’t mean Do It All Yourself With technological advances, the availability of relatively inexpensive equipment and hard resources, and the proliferation of DIY shows on TV, it seems that we are all DIYers, especially small businesses. That certainly includes musicians as recording equipment is as accessible as the Microsoft Office Suite. The [Read the full story ...]

Tending To Your Webscape

I love a good metaphor for explaining business principles, and I found one (well, another one). It was the suggestion of a question to pose to businesses looking to get ROI stats on their marketing. A true to life “brick and mortar” issue that translates well to showing how marketing works online. David Meerman Scott [Read the full story ...]

Don’t Call Me, I’ll Call You (Maybe)

The other day, my boyfriend received a call from a salesman after filling out an interest form on a website requesting information about a mobile app. The web-form did not have a field for a phone number (or if it did, Daniel purposely left it blank). He was in research mode and wasn’t particularly interested [Read the full story ...]

Just A Click Away

Are you just a click away? I spend much time online reviewing the digital space that my clients hope to dominate. Often I notice some fairly easy fixes to their digital positioning strategies that I like to sum up in four words. Just a Click Away. It’s as easy as having things hyperlinked correctly and [Read the full story ...]

Michele Jennae Media Announces New Show Format

Michele Jennae Media announces a new format and name to what was formerly The Michele Jennae Show, which featured music by indie artists and interviews (also known as indieviews) on internet radio. It will now be Digital Eye Contact with Michele Jennae, a LIVE talk show featuring video feed via Google Hangouts and YouTube Live [Read the full story ...]

Can I Get A Reply?

Bright idea? Facebook has rolled out yet another new feature for Pages and based on first glance, I think this one is a keeper! It’s called REPLIES and it allows you to respond directly to comments on your page. Much like you see on in the comments section of a blog, your reply, or someone [Read the full story ...]

Are You Making Digital Eye Contact?

If you’ve ever taken a speech class, you know that eye contact is important for the presenter to master. It draws an audience in to the experience of what the speaker is sharing. Often just the slightest eye contact is enough to regain the attention of a person who might otherwise be thinking of their [Read the full story ...]