Runa Heilung's Blog, page 19

Getting Beyond Quick Click Connect

Isn’t it crazy that the more connected we seem to be digitally, the more separated we can become? Kevin Bacon’s theory of six degrees of separation is now said to be less than 5 degrees. That means we are “connected” to everyone in the world through a chain of five people or less. But, are […]

Want to Survive in Business? Pay Attention!

We want attention. Look at me. Check this out. Watch! We give our attention to so many things, but in fits and spurts. Short attention spans? Lack of focus? Lack of vision? One of the most important factors for gaining and sustaining attention is engaging people’s emotions. ~Getting the attention you need, Harvard Business Review, […]

Why The Elephant?

Choosing The Logo A brand/logo must be memorable. Elephants never forget. It seems logical, but actually my decision to use an elephant was more about the integration of the initials of my brand – the MJM of Michele Jennae Media. As I was playing around with fonts, I immediately saw the ears and trunk of […]

The Search For Convenient Networking

Keep searching! Or perhaps, STOP SEARCHING! You won’t find it, anywhere. Networking is not convenient! It’s work! But, it can be easier and yield more results by doing a few key things. SHOW UP! – And show up regularly. Why would you invest your time and money into a networking group, association, service club or [...]

Coming Back Around

If you know me, you know that I’ve been involved in a lot of different things over the past few years. If you don’t know me well, you might wonder what the heck is up with this woman (me!). My last long term JOB was at an advertising agency for a short while that attracted [...]

How Dare You Settle For Less?

Why oh why is it so easy to settle for less? Because feeling unfulfilled is better than fulfillment? Ummmm, since when? Need I say more? Because no one will criticize you? Who are you kidding? Those who will criticize will criticize anyway. Who cares! Most of the time, we think people are far more critical [...]

The Trouble With The Target Market

Have I been doing it all wrong? You’ve heard it over and over… marketers asking you what your target market is, business coaches telling you that your elevator pitches need to state who you want to work with. The classic evidence of this I remember from one particular Chamber of Commerce networking breakfast was the [...]

The Search For Attitude vs. Your Resume

Talent VS. Attitude Seth Godin, in a recent blog post, argues that most companies shouldn’t be searching for talent. His argument is that attitude should win in the end. Why? An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time. [...]

Keeping The Monsters On The Page

A life without creative endeavors is a horror story. Monsters like boredom, apathy, and depression are scary ones to contend with, and unfortunately far too many people are unarmed for that battle. If you know me at all, you know that I am a champion for people pursuing their passions, their talents, their dreams. I [...]

Chalk It Up To Experience

I’ll admit, it’s not easy to abandon something you’ve put a ton of work and maybe even money into. But using that as a reason not to do something better can limit you in the long run. I have heard from a few of my clients that they can’t change a blog platform, or web [...]