Runa Heilung's Blog, page 18
July 7, 2015
Do I have your attention now? Just kidding. But seriously…
We want attention.
Look at me.
Check this out.
Watch!
Do I have your attention now? Just kidding. But seriously…
We give our attention to so many things, but in fits and spurts.
Short attention spans?
Lack of focus?
Lack of vision?
Getting the Attention You Need!
One of the most important factors for gaining and sustaining attention is engaging people’s emotions.
~Getting the attention you need, Harvard Business Review, by Thomas H. Davenport and John C. Beck
In the HBR post, from which the above quote was taken, Davenport and Beck asked business executives to classify their interest in email correspondence in order to find out what factors were the most compelling.
The message was personalized.
It evoked an emotional response.
It came from a trustworthy or respected sender
It was concise.
In today’s world of quick click connections, we often fail to truly connect and engaging. If we aren’t connecting, having conversations, getting to know each other, how can we truly personalize our messages. How do we earn the trust and respect that causes commerce to happen?
How can we truly get their attention, without giving them ours first?
Ideas and Creativity…or…the Chicken and the Egg
Is Creativity the birthplace of Ideas or are Ideas the soil for the seeds of Creativity?
The answer is an emphatic YES on both counts. They feed each other.
Ideaphoria could very well be the birth of both according to two separate, but equally valuable definitions of the little known word.
ideaphoria (according to Merriam Webster)
noun idea·pho·ria \(ˌ)īˌdēəˈfōrēə, ˌīdeə-\
: capacity for creative thought or imagination
ideaphoria (according to Wiktionary)
noun idea·pho·ria \(ˌ)īˌdēəˈfōrēə, ˌīdeə-\
: an experience where one feels a constant onslaught of new ideas, creating a euphoric state of idea creation.
The first gives the subtle implication that everyone has ideaphoria at one point or another… the capacity for creative thought or imagination (and I’d agree with that). It’s what makes humans different from animals.
The latter is more literal, showing the word to be formed from “ideas” and “euphoria”, and is perhaps more evident in some of us than in others… the state of idea creation that can all but take over our lives.
While not a symbiotic relationship or even a yin and yang complementary relationship, it is indeed an interdependent one. I am not sure that one exists entirely without the other, even while they are essentially different.
What do you think?
Michele Jennae is all about connecting people with ideas, which leads to more creativity, which leads to more ideas!
