Doris-Maria Heilmann's Blog, page 19
June 4, 2016
Marcel Proust EXPOSED
June 1, 2016
Why Blog as a Writer? And Why Not:
I love blogging, andwould like to have a 48-hour-day, so that I canpursue it more often. My blogs include not only publishing and book marketing topics, but aviation topics, gardening, travel in Canada and worldwide. They are also mybasis of posts and tweets on social media – and even for my non-fiction books.
A blog is one of the most valuable tools to show you and your work to readers. Your blog is part of
your platform and your author brand.
Your blog has endless benefits, such as higher “...
May 29, 2016
The Non-Compete Clause in Publishing Contracts
Bestselling author Kristine Kathryn Rusch wrote about “Short- and Long-term Thinking”, a phrase that describes what every author (or other artist) should do – well before signing any contract. In her piece she insists that no one should EVER sign a non-compete clause. Look up your own publishing contract(s) if you can find the word compete and read on:
Kristine explains: “for the past several years, traditional publishers are trying to control everything about a writer, from the rights she /...
May 26, 2016
Finding Mr. or Ms. Right for Your Books
Trader Joe’s might be spying on Whole Foods, BMW is test-driving Mercedes, Audi or Porsche cars, Chapters is checking outBarnes & Noble, and both are – for sure – now visiting the latest Amazon bookstores…
What writerscan learn from big (or small) business: in order to find customers for your product, it’s essential to study your competition. Get lots of ideas how to find readers and reviewers:
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“Who is your audience and who is your competition?” one might receive only vague answers when as...
May 22, 2016
How to Double or Triple Your Writers Income
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Re-purposing your book manuscript, your research and your articles is a great way to build your expertise and earn more money from your writing. Most stories fit more than one genre.
Re-purpose your manuscript and make more out of it than just a book and an e-book: Your book has a secret ingredient that is called “Copyright.” Every story you write, every novel, is a package of copyright. What else can you do with your manuscript and your copyright? Split your manuscript into slices and se...
May 18, 2016
Is Your Book-Marketing Up-to-Date?
Not only authors, but everyone who wants to build a platform and brand in order to sell something needs to update their marketing efforts. Knowing the new trends as an author will help you to change and succeed in presenting yourself and market your writing to youraudience.
Bringing value and spiking interest in your books is the key to gain readers. Here are a couple of examples how you can deliver value, but they are just the basics:
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Content is King!
Great content will compensate for th...
May 15, 2016
How to Identify a Reputable Publisher
Here are some basic guidelines to consider when searching and identifying a reputable publisher – independent or trade – and what some might describe as the “Big Five”. But first a word of caution if you seek a publisher:
1. Don’t expect that trade publishers actively market your book – unless you are a celebrity.
2. YOU will need to proof them your author platform / potential readers.
3. Print books have only a couple of weeks to fly off the shelves in bookstores – or they become remainders...
May 13, 2016
Real Publishing vs Vanity (Subsidy) Publishing
Ever since trade publishers entered a lucrative side business: to milk the writers that they once ignored: Lines became increasinglyblurry… between trade publishing, also called legacy publishing, and vanity “publishing”, now often referred to as subsidy publishing. A famous example is the once reputable Penguin Publishing, one of the “Big Five” who bought (and in the meantime sold) the notorious AuthorSolutions. However Penguin is still in the vanity publishing business involved.
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One Thi...
May 11, 2016
2 Exciting New Amazon Features
It looks like Amazon will compete with Google’s YouTube Video platform and Udemy – an online education marketplace with over 7 million students enrolled in more than 30000 courses,taught by 19000 instructors.
Amazon’s other new feature on Goodreads, the eBook-Giveaway function is also a competition to LibraryThing.
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FINALLY: eBook-Giveaways on Goodreads in the US!
Goodreads, an Amazon company, has established a giveaway program for Kindle ebooks, currently in beta version, and initially onl...
May 8, 2016
All About Google+ for Writers
More than 625,000 People join Google+ EVERY DAY, according to Digital Buzzand Huffington Post statistics. Before I even joined Twitter, GooglePlus (Google+) was my first Social Media network of choice. I loved the beautiful images and videos that appeared on my timeline. And I am stealing a couple of minutes every day to scroll down and share, or at least place a “plus sign”, on interesting posts.
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#1 Social Media for Professionals:
Participating on Google+ – also written GooglePlus – gives...