Jeremy Miller's Blog, page 4

Strategy Execution: Strategy Without Action Is Just Dreaming

Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.

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Share Your Story on the Sticky Branding Podcast!

This fall Sarah and I are launching a Sticky Branding podcast, and we are looking for stories. There are lots of podcasts from authors and speakers, but what we feel is missing is real, boots-on-the-ground stories from business owners and CEOs of companies like yours and mine. Would you like to share your story?

You're reading Share Your Story on the Sticky Branding Podcast! by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

How to Focus Your Marketing Campaigns

Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.

You're reading How to Focus Your Marketing Campaigns by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

How to Position Your Brand for Sales (Video)

Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.

You're reading How to Position Your Brand for Sales (Video) by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Challenge the Customer’s Comfort Zone

Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”

You're reading Challenge the Customer’s Comfort Zone by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

An Empowered Team Can Out Innovate a Brilliant Individual

An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.

You're reading An Empowered Team Can Out Innovate a Brilliant Individual by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

How the Slingshot Strategy Works

The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.

You're reading How the Slingshot Strategy Works by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Build Your Strategy from Where You Are

You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.

You're reading Build Your Strategy from Where You Are by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

From Crisis to Comeback (Video)

Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.

You're reading From Crisis to Comeback (Video) by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Slingshot Strategy

Comeback from the pandemic with a Slingshot Strategy. Here's how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.

You're reading Slingshot Strategy by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.